Innovators in Napa wine industries... Korean origin players

1. INNOVATORS IN CALIFORNIAN WINE

2. Industry Point of view
Old World
• Production quality oriented.
• Small family owned vineyards
• Consumers produce a lot of their
wine for self-consumption
• Artisanal based wine making
process.
• Highly regulated production of
critical inputs.
• Region oriented wine
classification.
• Invest little in word of mouth
• Product oriented.
• Production quantity oriented
• Large publicly traded firms
• Consumer purchase nearly all of
their wine
• Technology and automation based wine making process.
• Accustom multiple avenues for
sourcing critical inputs.
• Variety of grapes wine classification
• Invest heavily in brand equity, marketing, involved with hospitality entertainment.
• Product line oriented.
New World

3. Tasting wise…
Old World
Sophistication of layers in body structure
 “Je ne sais quoi” minerals in a bottle, emphasizing in “Terroir”
 Regional restrictions according to tradition
High in alcohol contain
Fruity, sweetness,
 Straight forward from the ingredients, varietal
 Cross border, hybrid wine making skills_ science based Ex) French- Chilean, Italian, varietal hybrid…
New World

4. California wine pioneer, Robert Mondavi
Innovation based in science
---------------- NASA satellite imaging implemented farming technology, invest in local research center, UC Davis
Enhanced reputation and technology adoption
------------------ opus one, joined Rothschild venture, bring the old money to bring in the valley beyond
Economies of scope
--------------------- combined with Fine dining, hospitality industry, tourism complex turning into Adult theme park and brought advanced farming technology

5. Judgment of Paris in 1976
•Blind tasting event evaluated by worldly acclaimed wine critics
Red wine maker
vintage
country
Stag's Leap Wine Cellars
1973
USA
Château Mouton- Rothschild
1970
France
Château Montrose
1970
France
White wine maker
vintage
country
Chteau Montelena
1973
USA
Meursault Charmes Roulot
1973
France
Chalone Vineyard
1974
USA

6. Cult wine’s First Lady Heidi Barrett
1992 vintage 6 litters “Screaming Eagles” Napa Valley Auction, 2012 at $ 650,000

7. Purchasing tips
•Price range: $10-$40
•General Source: wine spectator, Robert parker points etc…
•Champagne(sparkling wine) is a never-failing gift for most of occasions
•Enjoy, and positive comment, add up fiction…
Know who to offer to: their taste..

8. Good talk piece in Business
•Samsung CEO selection : Protocol France Grand Cru.
wine maker
vintage
Occasion
Joseph Phelps, Insignia
1992
earlier
Peter Michael
Belle cote chadonnay
2011
70th’s birthday gift ‘14
Château Montelena, Estate, Cabernet
2010
New year ‘s dinner ‘14
wine maker
vintage
Occasion
Duck horn Goldeneye Anderson Valley Pinot Noir
2011
Obama inauguration
Joseph Phelps, Cabernet Sauvignon
2011
Obama visit in SK
Du Mol, Russian River Valley Chardonnay
2010
Obama, Shijinping
•Presidential dinner with US VIP protocol: Napa VS France Grand Crus.

9. Korean-origin internationally acclaimed players in Napa fine dinning
•DANA Winery, Napa:
Robert Parker point
2010, 2011 (100 points)
Nara wine, 전두환 사돈, 이희상, 전재용 Joint venture
•Cori Lee- Star chef
Michelin stars 3 rated Restaurant, owner of Benu, SF_ Sous-chef for French Laundry.