This document discusses how social media can help small businesses make more money. It outlines several social media platforms like Facebook, Twitter, LinkedIn, blogs and online videos that businesses can use. It emphasizes using these platforms to distribute valuable content, special offers and build relationships to attract prospects and increase traffic to the business website. The key is to be regularly active across multiple channels and give people a reason to engage with the business online.

1. Social Media For Small Businesses
How Social Media Can Help Your
Business Make More Money
http://googleplacesdomination.blogspot.com
/
Make Money Now

2. What Is Social Media?
- Web 2.0 Media
- Any Website Platform Offering Social Interaction
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3. Who Uses Social Media?
• Largest Increases in Users are over 60
• Larger increases in the baby boomer
generation than the younger generation
• More business owners are utilizing it
- Is your competition using it?
• Large / Small Companies are having
major success with Social Media
• Ex: Starbucks (8 million Facebook fans)
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4. Outbound Vs Inbound Marketing
Traditional Marketing = Outbound (Interruptions)
• People tune it out!
• Avg person = 3,000 messages / day
• TV, Radio, Print Ads, Spam Email
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5. Outbound Vs Inbound Marketing
Internet Marketing = Inbound (Permission)
• People decide to hear your message
• SEO, Social Media, Blogging, Newsletters
• Free Trials / Offers
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6. Social Media ROI Results

7. Let’s Get Real
• More than 300 million local business
searches per month
• Can you be found?
• Do you have your social media pages
connected together?
• Naked Pizza - $200,000 annual sales to
Twitter
• - 5,700 followers = $35.09 per follower

8. How’s your website??
• Your website should be the central component of
your social media strategy
• If your website needs work, best to sort this out
first before getting serious about social media…
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10. Blogging
• Blog = ‘web log’
• In essence, an online journal or diary, ordered
by date
• Great way to distribute content – Twitter, RSS
• Easy To Use
• But it takes dedication and patience!
• Blogs are a great way to get search engine
traffic
• 1 post per week using keywords you want to
rank for
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11. Social Networking: Twitter
• Don’t spam
• Don’t write boring things – ‘I am eating a pie’
• Inject some personality
• Direct traffic back to your site through links
• Don’t overdo it – 1-2 tweets a day is OK
• Some examples of things to tweet:
o Links to you own great blog posts
o Links to great articles that you found & want
to share
o Special offers (within reason)
o Topical issues relating to your industry
o Questions/polls/discussion items
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12. Social networking: Facebook
• Who doesn’t have a Facebook account?
• Over 350 million users worldwide
• Facebook Fan Pages for business
• Fan Page Advertising
• Easily Integrate your website with facebook
with a simple facebook widget on your site
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13. Insert starbucks fan page

14. LinkedIn
• Over 8 million users worldwide
• Unlike Facebook, it is a professional network
that uses the ‘six degrees of separation’ principle
• Things you can do:
o Create a company profile
o Actively ‘recruit’ people to link to you after you
work with them
o Respond to Q&A and set yourself up as an
expert in your field
o Recommend others and get recommended –
o Ask for introductions to key people via your
network
o Join relevant groups; post articles, job offers

17. Reputation Management
• Twitter Search – http://search.twitter.com
• Set up Google Alerts –
http://www.google.com/alerts

18. And Now… Largest Growth Of 2010
• It’s not Twitter, Facebook, or any new media
platform.
It’s….
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19. Online video
• Video is the biggest growth area of 2010.
• Over 20 hours of video every minute is
uploaded to YouTube
• Video can be done cheaply
• Viral impact can bring thousands of visitors to
a website in a short space of time
• Website Is 63 Times More Likely To Be
Viewed With Using Video!

20. Let’s Make Money!
• Like most things, it won’t happen overnight
• Give Valuable Content
• Give Out Specials and Coupons
• It’s not unlike ‘real’ networking!
• Meet people, build relationships, listen, share
knowledge, ask/answer questions, build trust
• There’s no sustainable ‘get rich quick’ option
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21. Let’s Make Money!
• Follower/Friend/Fan = Prospect
• A bigger ‘signature’ on the web results in
greater discoverability and increased traffic to
your website – organic traffic, search engine
traffic
http://googleplacesdomination.blogspot.com
• Establish /
yourself as a credible industry
player through advice, comments, articles
posted

22. Let’s Make Money!
• Involvement in social media channels creates
‘openness’ and ‘accessibility’
• Employee loyalty through internal initiatives –
alumni pages, social pages, photo galleries
• Use social media alerts to avert a PR disaster
• Use social media to avert poor hiring decision.
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23. Your Action Plan
• Secure your names on Twitter, Facebook, etc
• Sort out your website!
• Check out what your competitors are doing
• Try It – it’s free
o Do some tweeting
o Set up profiles on main sites
o Subscribe to/comment on industry blogs
o Connect with associates on Linked In
• Read and Learn
• Monitor your brand & reputation
•
Make Money Now!!