D-Day April 21st 2015 From April 21 2015 Google is penalizing nonmobile friendly web pages. Although there is already a ranking factor related to mobile friendliness of sites it's impact seems to have been relatively small.

1. Become Mobile Friendly Or Die!
D-Day April 21D-Day April 21stst
20152015
Introduction
From April 21 2015 Google is penalizing non-
mobile friendly web pages. Although there is
already a ranking factor related to mobile
friendliness of sites it's impact seems to have
been relatively small.
Mobile searches have now overtaken desktop
searches and continue to rise dramatically so this
means you need to have your web pages
showing in the mobile search results or you are
seriously losing customers and money.

2. Become Mobile Friendly Or Die!
D-Day April 21D-Day April 21stst
20152015
Introduction
From April 21 2015 Google is penalizing non-
mobile friendly web pages. Although there is
already a ranking factor related to mobile
friendliness of sites it's impact seems to have
been relatively small.
Mobile searches have now overtaken desktop
searches and continue to rise dramatically so this
means you need to have your web pages
showing in the mobile search results or you are
seriously losing customers and money.

3. Become Mobile Friendly Or Die!
D-Day April 21D-Day April 21stst
20152015
How do Google look at and
penalize non-mobile friendly
pages
Firstly and importantly it is important to
understand that these penalties are made at a
page level not a site level. So individual pages
can be penalized. This mean you need to look at
every page of your site to check it is mobile
friendly.
https://www.google.com/webmasters/tools/mobile-friendly

4. Become Mobile Friendly Or Die!
D-Day April 21D-Day April 21stst
20152015
Google Warning Messages
If you do have your sites registered with Google
Webmaster Tools then you will almost certainly
start to get emails from Google if there are any
issues found. Like this...
For those of you who want to know more about
web page fundamentals you should checkout
https://developers.google.com/web/fundamentals/

5. Become Mobile Friendly Or Die!
D-Day April 21D-Day April 21stst
20152015
Google Warning Messages
If you do have your sites registered with Google
Webmaster Tools then you will almost certainly
start to get emails from Google if there are any
issues found. Like this...
For those of you who want to know more about
web page fundamentals you should checkout
https://developers.google.com/web/fundamentals/

6. Become Mobile Friendly Or Die!
D-Day April 21D-Day April 21stst
20152015
What Is A Mobile Friendly Site?
In short it is a web site (or web pages) that
display well on mobile devices like tablets and
mobile phones. Some tablets can happily display
web pages just as well as if they were displayed
on desktops. This is basically related directly to
screen size in most cases as tablets are
generally larger than phones.
Make your site mobile friendly by using a
responsive theme or or having a mobile specific
website only for mobile visitors.

7. Become Mobile Friendly Or Die!
D-Day April 21D-Day April 21stst
20152015
What Is A Mobile Friendly Site?
In short it is a web site (or web pages) that
display well on mobile devices like tablets and
mobile phones. Some tablets can happily display
web pages just as well as if they were displayed
on desktops. This is basically related directly to
screen size in most cases as tablets are
generally larger than phones.
Make your site mobile friendly by using a
responsive theme or or having a mobile specific
website only for mobile visitors.

8. Become Mobile Friendly Or Die!
D-Day April 21D-Day April 21stst
20152015
Preparing Your WordPress Site
Before doing anything to your WordPress site
you should make sure you have a full and current
backup. DO NOT make any changes without
being 100% confident that your site is backed up
and you can restore it if anything goes wrong.
Make your site mobile friendly by using a
responsive theme or or having a mobile specific
website only for mobile visitors.
Check your page with the Google Mobile Friendly
Tool

9. Become Mobile Friendly Or Die!
D-Day April 21D-Day April 21stst
20152015
Making Your Word press Site
Mobile Friendly
1. robot.txt
Remember I said that Google use Googlebot to
check your web pages? So if you have
accidentally or intentionally blocked Googlebot
then Google will not be able to properly check
your web pages. By default, when this happens
Google assume and report that you have issues.
You MUST use the Google Mobile Friendly Test
tool to be sure you are looking at the correct
results.

10. Become Mobile Friendly Or Die!
D-Day April 21D-Day April 21stst
20152015
Making Your Word press Site
Mobile Friendly
2. Installing and configuring A
Mobile Friendly Plugin
There are a number of WordPress plugins that
will make your site mobile friendly. What they do
is detect when a mobile device is viewing the
web page and switch in a responsive theme
specifically for the mobile device.
https://downloads.wordpress.org/plugin/wptouch.3.7.3.zip
https://downloads.wordpress.org/plugin/rocket-wp-mobile.0.4.zip

11. Become Mobile Friendly Or Die!
D-Day April 21D-Day April 21stst
20152015
Making Your Word press Site
Mobile Friendly
3. Installing a Responsive Theme
The final option is to install a responsive theme in
place of the current theme. As I mentioned
previously this may be an issue especially if your
current them is customized. If the new theme does
not have the same customization then how your site
displays may be affected.
Also note that with a new theme that may have
different customizable options you may need to
make some changes to the theme settings.

12. Become Mobile Friendly Or Die!
D-Day April 21D-Day April 21stst
20152015
Finalizing Your New Mobile
Friendly Pages
Finally you should thoroughly check all pages on
your site to ensure all is well. Check opt-in forms
and payment buttons etc. for full functionality.
Check all posts, pages and images etc. for
correct formatting.
Although Google will tell you if the technical
things are all OK it cannot as yet understand your
content well enough to know how well the
presentation works for mobile site visitors.