1. TIFFANY & CO. THE 350 P ST
Volume 1, Issue 2 May 2010— August 2010
From The Desk Of Giles Marsden
Looking back, looking forward
I’ve been thinking about a broad range of topics lately, but the one
theme that has been popping up the most as I think of the Tiffany
brand is where we have been and where we are going. There is no doubt that we have
a rich and storied past, a past you are all familiar with born out of a relentless pursuit
of craftsmanship, beauty, service, brand integrity and life’s little (and sometimes big)
luxuries; a past built by wonderful people and the countless numbers of meaningful
moments you create for each other and our clients.
Looking forward, I can see 2012 when the company will celebrate its 175th anniver-
sary and 2013 when we will celebrate 50 years in the San Francisco market. But look-
ing to the more immediate future, I see the launch of two new exciting collections in
the fall; a fashionable and attractively priced yellow diamond jewelry collection and
the Tiffany Leather Collection. Both will add a greater level of breadth and excitement
to our product offerings. We have some fun launch plans in the works which we will be
sharing in the coming weeks and months.
Looking forward, I also see a bright, talented, dedicated and service oriented team;
comprised of each of you. You achieve and are capable of so much and are true stew-
ards of our amazing brand. A few of the most important things for you to focus on are
helping us achieve our sales and profitability goals, and for everyone, regardless of
role, to continue delivering outstanding Tiffany service to each other and our custom-
ers. Remember that each moment is either a brand and service enhancer or a brand
and service detractor. I know you all like the enhancers.
The “Make it Right” campaign is a great indicator of the level of trust and decision Illustrated by Tobie Giddio
making abilities we have empowered each of you with to ensure and emphasize the
importance of service delivery. The marketing motto “A legendary place where dreams
come true” certainly illustrates the expectations our clients have when they call or
visit our store. I know each and every one of you will do your best to fulfill those
dreams. Inside The 350
Thank you, Did You Know… 4
Giles
Engage—Let’s talk about... 2
Make It Right by Beth O. Canavan My S.O.S! Stories 2
…”Too often it is our own internal “police” and rigid standards that bring us down in
service to our customers. We forget to put ourselves in the customer’s shoes and use San Francisco Marathon 2
common sense and good manners. While we are appreciative of your concern in what
you believe to be protecting our brand no one should be motivated to do so when it Style To Sell 3
impedes the path to Service Excellence.
It is my pleasure to introduce the first in a series of videos designed to improve the Team Building Together 2
customer experience at Tiffany & Co. Make it Right is a campaign that empowers all of
us to make decisions that avoid unnecessary, challenging or confrontational condi- Tiffany Word Search 5
tions on our service. We are giving you the authority and responsibility to make deci-
sions on the spot in service to our customers. Your management team will provide the 4
Word Search Key
parameters of these decisions.”
The 350 Post 1

2. Then there were four (picture pro-
vided by Maxine Parrick); Maxine,
Sonia, Tanya, and Giles partici-
pated in what is one of the world’s Dear Ivan:
largest foot races in the world and Brian and I met at college in Kalamazoo, MI. Two years ago we
a huge event in San Francisco. moved to San Francisco to live in a tiny apartment in the Haight-
These four brave souls ran, Ashbury district. Over 4th of July weekend, we escaped the city for
jogged, and/or walked along side a romantic getaway to Hawaii. After four days of beach, sun, and
a costumed mass of people and over mai tais, Brian proposed to me during a moonlit walk on the
70,000 participants who did the 7.46 beach with The Tiffany Setting diamond ring that I have wanted
mile starting from The Embarcadero all since I was a little girl. Seeing that robin's egg blue box with white
the way to Ocean Beach. If you were ribbon made my heart melt and I emphatically answered "yes."
riding public transportation that morn- We're planning a wedding for Fall of 2011.
ing and wondered why there were peo- Ivan, thank you for the confidence and service you provided Brian
ple dressed up as super heroes, punk so he was able to buy my dream ring. I am so proud of it, and see
rockers, fairies, wearing funny hats or Brian's love every time I look at it. We will be seeing you again for
actually in athletic running gear, then you automatically knew it our wedding bands!
must be the Bay to Breakers run. Sincerely,
Just this past Wednesday, August 4th, between Piers 30 and 32 Halley (7/20/10)
in The Embarcadero at 7:00pm;
the following participated in the Hello Johanan,
JP Morgan Corporate Run: Tom My wife Lisa and I recently visited your store while we were in San
with wife Carolyn, Giles, Maxine, Francisco and purchased a number of gifts including the beautiful
Fabian, Sonia, Tammy, Kristine, Schlumberger Rope - four row ring for Lisa. While we did not ex-
Danielle, Amy, Jessica, Jacyn, pect to find the ring, it has significant symbolism for her 40th
and Carleen. After the race, Tom birthday with the 4 X's representing the decades and our family.
hosted a beautiful dinner for all Lisa is most pleased as it is exactly what she was looking for to
of the participants at the De- mark this milestone.
lancey Street restaurant; thank you again Tom and high five to I just wanted to reach out to say thank you for your wonderful
everyone who crossed the finish line! customer service, professionalism, and patience that you pro-
vided. We really appreciate the time that you took to help us se-
The next event will be a Bonfire Picnic at the Beach on Sunday, lect the various items, the assistance with my credit card com-
September 12th at 6:00p.m. pany and also in helping to keep the 2 boys amused throughout
the process.
Thanks,
Engage—Let’s Marc (7/13/10)
talk about...
Congrats to Kristine Dasalla for participating in this
year’s San Francisco Marathon on Sunday, July 25th
with a time of 5:07:05! The Full Marathon runs
Close to a half a mil- through Fisherman's Wharf, the Marina, across the
Golden Gate Bridge (and back!), through the Presidio
lion fans; Tiffany & Co. and into Golden Gate Park. After a tour of Golden Gate
is still building their Park, runners run down the famous Haight Street and through the
network on Facebook. Mission, Potrero and Mission Bay Districts. After a pass behind
It keeps its followers AT&T Park you are almost home - just run under the Bay Bridge
and up to the Finish Line (www.sfmarathon.com). Kristine being
informed on new col- an active marathon runner has also participated in the 2010 Oak-
lections, iphone appli- land Running Festival as well as the 2009 Rock and Roll San Jose
cation launch, red car- Half Marathon. What a way to stay in shape and be active in the
community!
pet events and more.
It was only a matter of time till Tiffany launched its very own We are all anxiously waiting for the Tiffany Leather Collection due
iphone application: The to launch in September. Vogue gives its readers a sneak peak on
Tiffany & Co. Engage- what is to come in their August issue.
ment Ring Finder in
early June. The reviews
on Apple have been
nothing less but another
great idea to help make
the shopping experi-
ence more enjoyable, easy, and all at the touch of your fingers.
The 350 Post 2

3. Style to Sell
Cushion-cut Yel-
Bangle in Sterling low Diamond
Silver $795— Ring, 5.68ct set
in platinum
$370k
Cushion-cut Spes-
sartite Ring with
Heart Locket in Double Diamond
14k Yellow Gold Melee Basket set in
$500 platinum $30k
Diamond Crown
Key in 18k white
gold and also in
18k yellow gold
$1500
Somerset Necklace in
Sterling Silver $775 &
Mesh Scarf in Sterling
Silver $2500
Hand Carved
Green Jade Ear-
rings with 18k Yel-
low Gold $750
Calife Ring in 18k yellow gold $2800, Modern Heart Ring in 18k yellow gold $2425,
White Enamel Bracelet with Sapphires set in 18k yellow gold $58K, Red Enamel
Bean Money Clip in Sterling
Bracelet with Diamonds set in 18k yellow gold $40k, Blue Enamel Bracelet in 18k
Silver $175 & Teardrop Tie
yellow gold $27k, and Signet Ring in 18k Yellow Gold $1200
Bar in Sterling Silver $225
The 350 Post 3

4. D i d Y ou Know...
C.O.D.C is short for Chain of Diamond Custody.
How do we adhere to the chain of diamond custody day in and day out?
For SP purposes - when taking in a return of a solitaire ring or solitaire studs/pendants that are .18ct and over, are you
following these steps?
Checking the sku inscription on the shank/basket and matching that to MIPS information.
Performing diamond and moissanite testing.
Performing a visual inspection.
G.G. has approved the condition of the stone (if the item is less than 50K)
For merchandising purposes - when processing returns of solitaire rings/studs/pendants that are .18ct and over, are
you following these steps? If there is no notation the Re-Ticket Return Slip for diamond/moissanite test, are you perform-
ing these tests?
Checking the sku inscription on the shank/basket.
Performing a visual inspection.
Measuring the ring to make sure it hasn’t been sized.
For merchandising purposes - when taking back Borrowed Merchandise of solitaire studs/pendants that are .18ct
and over, are you following these steps?
Checking the sku inscription on the shank/ basket.
Performing a visual inspection.
Performing diamond and moissanite testing.
For Customer Service purposes - when taking in alterations of solitaire rings/studs/pendants that are .18ct and
over, are you following these steps?
Checking the sku inscription/ carat weight inscription on the shank/basket and matching that to MIPS information.
Performing diamond and moissanite testing; in addition to visual inspection.
WORD SEARCH KEY
The 350 Post 4

5. TIFFANY WORD SEARCH
P E R E T T I I N I T I A L S
C G N I V O L Q N F Q M M E C
W O B Y N A F F I T E K L S R
C K L R E N Z N R T N C X I O
F L H O E K F E R I R W Y L W
I S O D R I N O L I N E H E N
L R R V N B F O C L K G P D O
I A E I E L Y D G L I A E R F
G H T V O R E T I A L G S U H
R Y A W O R K O H O T F E E E
E L E T E L F E M E R C I L A
E R C M L E C A Y B Y N O F R
D Z M A R R A K E S H A A I T
X A B T H S I F R A T S R T S
H G R A F F I T I E H W X D E
How long will it take you to search for the collections below?
CLOVER CLOVER KEY COLOR BY THE YARD
CROWN OF HEARTS FILIGREE FLEURDELIS
FRINGE GARDEN GRAFFITI
HAMMERED CIRCLES HEART INFINITY
LOVING MARRAKESH METRO FLOWER
OCTAGON KEY ORNATE PALOMA
PERETTI INITIALS STARFISH TIFFANY BOW
TREFOIL KEY ZELLIGE
*Stay tuned for TLC (Tiffany Leather Collection) Fall launch
Newsletter Editor The 350 Post 5
Danielle S. Lopez