Why You Need to Graduate From Email Marketing to Marketing Automation
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Why You Need to Graduate From Email Marketing to Marketing Automation My presentation from Brand Driven Digital's Social Brand Forum 2013 - http://branddrivendigital.com/socialbrand2013/
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Why You Need to Graduate From Email Marketing to Marketing Automation
- 1. Why You Need to Graduate from Email Marketing to Marketing Automation DJ Waldow Digital Marketing Evangelist at Marketo Social Brand Forum – October 25, 2013
- 5. Page 5 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 7. Page 7 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 8. Page 8 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 10. Live. Sleep. Eat. Breathe. And sometimes dream … EMAIL MARKETING © 2011 Marketo, Inc. Marketo Proprietary and Confiden<al
- 12. It’s not all about email. © 2011 Marketo, Inc. Marketo Proprietary and Confiden<al
- 13. The problem with an ONLY email marketing solution © 2011 Marketo, Inc. Marketo Proprietary and Confiden<al
- 14. Email service providers (ESPs), vendors that primarily provide batch and blast email capability, can’t deliver the behaviorally targeted engagement needed to stay relevant, let alone the integrated multichannel conversations necessary to maximize the impact of marketing. © 2011 Marketo, Inc. Marketo Proprietary and Confiden<al
- 15. ESPs send email. © 2011 Marketo, Inc. Marketo Proprietary and Confiden<al
- 17. Page 17 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 19. Page 19 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 20. What is Marketing Automation? © 2011 Marketo, Inc. Marketo Proprietary and Confiden<al
- 21. “…software platforms designed for marketing departments and organizations to automate repetitive tasks...” -‐-‐Wikipedia © 2011 Marketo, Inc. Marketo Proprietary and Confiden<al
- 22. “…to increase operational efficiency and grow revenue faster.” -‐-‐Marketo © 2011 Marketo, Inc. Marketo Proprietary and Confiden<al
- 23. Marketing Automation Page 23 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 24. Why Marketing Automation? © 2011 Marketo, Inc. Marketo Proprietary and Confiden<al
- 25. No. More. Control. $$ Spend Page 25 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 26. Where Are Your Customers? $$ Spend Page 26 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 27. Consumers are seeing your brand EVERYWHERE $$ Spend Page 27 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 28. Not just email … F t $$ Spend Page 28 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 29. Page 29 Source: Adbusters, © 2013 Marketo, Inc. 2011 Marketo Proprietary and Confiden<al
- 30. Page 30 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 31. “today’s buyers might be anywhere from two-‐thirds to 90% of the way through their journey before they reach out for a sales person.” -‐-‐Lori Wizdo, Forrester © 2011 Marketo, Inc. Marketo Proprietary and Confiden<al
- 32. Marketing Automation EXPANDS your funnel. F t $$ Spend Page 32 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 33. It’s no longer “just” email marketing. F t $$ Spend Page 33 © 2013 Marketo, Inc. Email Social Mobile Inbound Content Events Marketo Proprietary and Confiden<al
- 34. The NEW (Marketing Automation) Funnel. F t $$ Spend Page 34 © 2013 Marketo, Inc. Email Social Mobile Inbound Content Events Marketo Proprietary and Confiden<al
- 35. Email Marketing vs Marketing Automation © 2011 Marketo, Inc. Marketo Proprietary and Confiden<al
- 36. Page 36 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 37. Page 37 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 38. TOO SIMPLE. Page 38 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 39. Page 39 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 40. TOO COMPLEX. Page 40 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 41. Content Email Mobile/SMS* Social Online Events Offline Events Direct Mail* Page 41 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 42. Automatically send highest priority item that an individual has not yet been sent. If content has already been downloaded off website, it won’t send email! Page 42 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 43. Page 43 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 44. CHANGE THE CONVERSATION based on a trigger Page 44 © 2013 Marketo, Inc. Marketo Proprietary and Confiden<al
- 45. RIGHT message to the RIGHT person at the RIGHT time © 2011 Marketo, Inc. Marketo Proprietary and Confiden<al
- 46. @djwaldow © 2011 Marketo, Inc. Marketo Proprietary and Confiden<al