Being an Email Marketing Rebel  - Explore Minnesota

MinneapolisBeing an Email Marketing Rebel DJ Waldow @djwaldow August 17, 2012

DJ WaldowWaldowSocial.com@djwaldowwaldowsocial.com/email ar.gy/rebelsguide

waldowSOCIAL

Over the next 20+ minutes...✓Email is NOT dead✓Email marketing “rules”✓Being a rebel and breaking the rules✓A word about best practices

slideshare.net/djwaldow

How many of you have ...

How often do you useeach of the following?

91% of people useemail at least daily

Channels used most frequently for personal written communicationsPreferred channel for permission-based promotional messages

77% of people prefer email formarketing messages (direct mail is the next closest ... at 9%)

$40.56 Source:The Magill Report

Compared to the ROI of:• Search - $22.24• Internet Ads - $19.72• Mobile - $10.51• Catalogs - $7.30 Source:The Magill Report

Email is not dead. In fact, it’sTHRIVING. #GoToExplore

Email marketing “rules”You should NEVER ...

Email marketing “rules”You should ALWAYS ...

You should NEVER use ALL CAPSor the word “free” or (gasp!) FREE IN ALL CAPS in an email subject line.

Which one is thewinning subject line?

How is that possible?

It’s okay to use ALL CAPS as well as the word “free” in an email subject line. #GoToExplore

You should NEVER use a popup on your website orblog to collect email opt-ins.

funny or DIE

funny or DIE• Thousands of new email addressesadded every day.• Current list is over 1 million emailaddresses.

funny or DIE Popup accounts for 75-80% of list growth!“To this day, after 4 years, I have not heard anything[negative] about it.” - Patrick Starzan, VP of Marketing & Distribution

ChristopherSPenn.com • 30 signups per month prior to popup. • Once installed, average shot up to 133 • As of Feb ’11, trending at 250 per month. • 733% increase in subscribers. Flickr: Chris Penn Details in this blog post & as well as this follow up

ChristopherSPenn.com Flickr: Chris Penn Details in this blog post

Most people hate popups. But what if they worked? #GoToExplore

If you learned nothing else over the past 20+ minutes, please don’t forget this.

Best practices are those that are bestfor YOUR audience #GoToExplore

“There’s a rebel lying deep in mysoul. Anytime anybody tells me thetrend is such and such, I go theopposite direction. I hate the ideaof trends. I hate imitation; I have areverence for individuality.” - Clint Eastwood

DJ WaldowWaldowSocial.com@djwaldowwaldowsocial.com/email ar.gy/rebelsguide

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Being an Email Marketing Rebel  - Explore Minnesota

by DJ Waldow on Aug 17, 2012

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