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The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
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The Rebel's Guide to Email Marketing - Explore Minnesota

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The Rebel's Guide to Email Marketing …

The Rebel's Guide to Email Marketing

DJ Waldow's presentation at Explore Minneapolis - August 17, 2012:

#GoToExplore
#rebelsguide
http://ar.gy/rebelsguide

Published in: Business, Technology
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  • 1. The Rebel’s Guide to Email MarketingDJWaldow@djwaldowAugust 29, 2012
  • 2. DJ WaldowWaldowSocial.com@djwaldowwaldowsocial.com/email ar.gy/rebelsguide
  • 3. w a l d o wSOCIAL
  • 4. Over the next 20+ minutes...✓Email is NOT dead✓Email marketing “rules”✓Being a rebel and breaking the rules✓A word about best practices
  • 5. slideshare.net/djwaldow
  • 6. How many of you have ...
  • 7. How often do you useeach of the following?
  • 8. 91% of people useemail at least daily
  • 9. Preferred channel for permission-basedpromotional messagesChannels used most frequently forpersonal written communications
  • 10. 77% of peopleprefer email formarketing messages(direct mail is the next closest ... at 9%)
  • 11. $40.56Source:The Magill Report
  • 12. Source:The Magill ReportCompared to the ROI of:• Search - $22.24• Internet Ads - $19.72• Mobile - $10.51• Catalogs - $7.30
  • 13. Email is not dead. In fact, it’sTHRIVING. #GoToExplore
  • 14. You should NEVER ...Email marketing “rules”
  • 15. You should ALWAYS ...Email marketing “rules”
  • 16. You should NEVER use ALL CAPSor the word “free” or (gasp!) FREE INALL CAPS in an email subject line.
  • 17. Which one is thewinning subject line?
  • 18. How is that possible?
  • 19. It’s okay to use ALL CAPS as wellas the word “free” in an emailsubject line. #GoToExplore
  • 20. You should NEVER use apopup on your website orblog to collect email opt-ins.
  • 21. funny or DIE
  • 22. funny or DIE• Thousands of new email addressesadded every day.• Current list is over 1 million emailaddresses.
  • 23. funny or DIEPopup accounts for75-80% of list growth!“To this day, after 4 years, I have not heard anything[negative] about it.”- Patrick Starzan, VP of Marketing & Distribution
  • 24. Details in this blog post & as well as this follow upFlickr: Chris Penn• 30 signups per month priorto popup.• Once installed, average shotup to 133•As of Feb ’11, trending at 250per month.• 733% increase insubscribers.ChristopherSPenn.com
  • 25. Flickr: Chris PennChristopherSPenn.comDetails in this blog post
  • 26. Most people hate popups. But whatif they worked? #GoToExplore
  • 27. If you learned nothing else over the past20+ minutes, please don’t forget this.
  • 28. Best practices are those that are bestfor YOUR audience #GoToExplore
  • 29. “There’s a rebel lying deep in mysoul.Anytime anybody tells me thetrend is such and such, I go theopposite direction. I hate the ideaof trends. I hate imitation; I have areverence for individuality.”- Clint Eastwood
  • 30. DJ WaldowWaldowSocial.com@djwaldowwaldowsocial.com/emailar.gy/rebelsguide

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