The Rebel’s Guide to Email MarketingDJWaldow@djwaldowAugust 29, 2012
DJ WaldowWaldowSocial.com@djwaldowwaldowsocial.com/email ar.gy/rebelsguide
w a l d o wSOCIAL
Over the next 20+ minutes...✓Email is NOT dead✓Email marketing “rules”✓Being a rebel and breaking the rules✓A word about b...
slideshare.net/djwaldow
How many of you have ...
How often do you useeach of the following?
91% of people useemail at least daily
Preferred channel for permission-basedpromotional messagesChannels used most frequently forpersonal written communications
77% of peopleprefer email formarketing messages(direct mail is the next closest ... at 9%)
$40.56Source:The Magill Report
Source:The Magill ReportCompared to the ROI of:• Search - $22.24• Internet Ads - $19.72• Mobile - $10.51• Catalogs - $7.30
Email is not dead. In fact, it’sTHRIVING. #GoToExplore
You should NEVER ...Email marketing “rules”
You should ALWAYS ...Email marketing “rules”
You should NEVER use ALL CAPSor the word “free” or (gasp!) FREE INALL CAPS in an email subject line.
Which one is thewinning subject line?
How is that possible?
It’s okay to use ALL CAPS as wellas the word “free” in an emailsubject line. #GoToExplore
You should NEVER use apopup on your website orblog to collect email opt-ins.
funny or DIE
funny or DIE• Thousands of new email addressesadded every day.• Current list is over 1 million emailaddresses.
funny or DIEPopup accounts for75-80% of list growth!“To this day, after 4 years, I have not heard anything[negative] about...
Details in this blog post & as well as this follow upFlickr: Chris Penn• 30 signups per month priorto popup.• Once install...
Flickr: Chris PennChristopherSPenn.comDetails in this blog post
Most people hate popups. But whatif they worked? #GoToExplore
If you learned nothing else over the past20+ minutes, please don’t forget this.
Best practices are those that are bestfor YOUR audience #GoToExplore
“There’s a rebel lying deep in mysoul.Anytime anybody tells me thetrend is such and such, I go theopposite direction. I ha...
DJ WaldowWaldowSocial.com@djwaldowwaldowsocial.com/emailar.gy/rebelsguide
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
The Rebel's Guide to Email Marketing - Explore Minnesota
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The Rebel's Guide to Email Marketing - Explore Minnesota

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The Rebel's Guide to Email Marketing

DJ Waldow's presentation at Explore Minneapolis - August 17, 2012:

#GoToExplore
#rebelsguide
http://ar.gy/rebelsguide

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Transcript of "The Rebel's Guide to Email Marketing - Explore Minnesota"

  1. 1. The Rebel’s Guide to Email MarketingDJWaldow@djwaldowAugust 29, 2012
  2. 2. DJ WaldowWaldowSocial.com@djwaldowwaldowsocial.com/email ar.gy/rebelsguide
  3. 3. w a l d o wSOCIAL
  4. 4. Over the next 20+ minutes...✓Email is NOT dead✓Email marketing “rules”✓Being a rebel and breaking the rules✓A word about best practices
  5. 5. slideshare.net/djwaldow
  6. 6. How many of you have ...
  7. 7. How often do you useeach of the following?
  8. 8. 91% of people useemail at least daily
  9. 9. Preferred channel for permission-basedpromotional messagesChannels used most frequently forpersonal written communications
  10. 10. 77% of peopleprefer email formarketing messages(direct mail is the next closest ... at 9%)
  11. 11. $40.56Source:The Magill Report
  12. 12. Source:The Magill ReportCompared to the ROI of:• Search - $22.24• Internet Ads - $19.72• Mobile - $10.51• Catalogs - $7.30
  13. 13. Email is not dead. In fact, it’sTHRIVING. #GoToExplore
  14. 14. You should NEVER ...Email marketing “rules”
  15. 15. You should ALWAYS ...Email marketing “rules”
  16. 16. You should NEVER use ALL CAPSor the word “free” or (gasp!) FREE INALL CAPS in an email subject line.
  17. 17. Which one is thewinning subject line?
  18. 18. How is that possible?
  19. 19. It’s okay to use ALL CAPS as wellas the word “free” in an emailsubject line. #GoToExplore
  20. 20. You should NEVER use apopup on your website orblog to collect email opt-ins.
  21. 21. funny or DIE
  22. 22. funny or DIE• Thousands of new email addressesadded every day.• Current list is over 1 million emailaddresses.
  23. 23. funny or DIEPopup accounts for75-80% of list growth!“To this day, after 4 years, I have not heard anything[negative] about it.”- Patrick Starzan, VP of Marketing & Distribution
  24. 24. Details in this blog post & as well as this follow upFlickr: Chris Penn• 30 signups per month priorto popup.• Once installed, average shotup to 133•As of Feb ’11, trending at 250per month.• 733% increase insubscribers.ChristopherSPenn.com
  25. 25. Flickr: Chris PennChristopherSPenn.comDetails in this blog post
  26. 26. Most people hate popups. But whatif they worked? #GoToExplore
  27. 27. If you learned nothing else over the past20+ minutes, please don’t forget this.
  28. 28. Best practices are those that are bestfor YOUR audience #GoToExplore
  29. 29. “There’s a rebel lying deep in mysoul.Anytime anybody tells me thetrend is such and such, I go theopposite direction. I hate the ideaof trends. I hate imitation; I have areverence for individuality.”- Clint Eastwood
  30. 30. DJ WaldowWaldowSocial.com@djwaldowwaldowsocial.com/emailar.gy/rebelsguide
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