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The Rebel's Guide to Email Marketing - Explore Minnesota

The Rebel's Guide to Email Marketing - Explore Minnesota



The Rebel's Guide to Email Marketing

The Rebel's Guide to Email Marketing

DJ Waldow's presentation at Explore Minneapolis - August 17, 2012:




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    The Rebel's Guide to Email Marketing - Explore Minnesota The Rebel's Guide to Email Marketing - Explore Minnesota Presentation Transcript

    • The Rebel’s Guide to Email MarketingDJWaldow@djwaldowAugust 29, 2012
    • DJ WaldowWaldowSocial.com@djwaldowwaldowsocial.com/email ar.gy/rebelsguide
    • w a l d o wSOCIAL
    • Over the next 20+ minutes...✓Email is NOT dead✓Email marketing “rules”✓Being a rebel and breaking the rules✓A word about best practices
    • slideshare.net/djwaldow
    • How many of you have ...
    • How often do you useeach of the following?
    • 91% of people useemail at least daily
    • Preferred channel for permission-basedpromotional messagesChannels used most frequently forpersonal written communications
    • 77% of peopleprefer email formarketing messages(direct mail is the next closest ... at 9%)
    • $40.56Source:The Magill Report
    • Source:The Magill ReportCompared to the ROI of:• Search - $22.24• Internet Ads - $19.72• Mobile - $10.51• Catalogs - $7.30
    • Email is not dead. In fact, it’sTHRIVING. #GoToExplore
    • You should NEVER ...Email marketing “rules”
    • You should ALWAYS ...Email marketing “rules”
    • You should NEVER use ALL CAPSor the word “free” or (gasp!) FREE INALL CAPS in an email subject line.
    • Which one is thewinning subject line?
    • How is that possible?
    • It’s okay to use ALL CAPS as wellas the word “free” in an emailsubject line. #GoToExplore
    • You should NEVER use apopup on your website orblog to collect email opt-ins.
    • funny or DIE
    • funny or DIE• Thousands of new email addressesadded every day.• Current list is over 1 million emailaddresses.
    • funny or DIEPopup accounts for75-80% of list growth!“To this day, after 4 years, I have not heard anything[negative] about it.”- Patrick Starzan, VP of Marketing & Distribution
    • Details in this blog post & as well as this follow upFlickr: Chris Penn• 30 signups per month priorto popup.• Once installed, average shotup to 133•As of Feb ’11, trending at 250per month.• 733% increase insubscribers.ChristopherSPenn.com
    • Flickr: Chris PennChristopherSPenn.comDetails in this blog post
    • Most people hate popups. But whatif they worked? #GoToExplore
    • If you learned nothing else over the past20+ minutes, please don’t forget this.
    • Best practices are those that are bestfor YOUR audience #GoToExplore
    • “There’s a rebel lying deep in mysoul.Anytime anybody tells me thetrend is such and such, I go theopposite direction. I hate the ideaof trends. I hate imitation; I have areverence for individuality.”- Clint Eastwood
    • DJ WaldowWaldowSocial.com@djwaldowwaldowsocial.com/emailar.gy/rebelsguide