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Social Media Workshop - Word Press
 

Social Media Workshop - Word Press

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  • Joke about my shaking leg and being blondeAbout meJust a little bit about me, my husband and I moved to the UK about 6 years ago we decided to have a life change and career change and instead of me changing career I decided that I wanted to work for myself rather and so I temped and while I temped I used all my spare time researching what it is I wanted to do and I came across something called a virtual assistant which suited me well because I could work from home and anywhere in the world and I landed in social media.
  • I like blogs because it allows you to update content easilyAnd keeps your content fresh. SEO Google and Google botsGoogle bots only recognises new and fresh contentShows your expertise and that you are knowledgeable in what you doWhich helps to build credibility and can generate leadsAlso a way to provide customers with information about your products or servicesIf you tell them how a product works, why it works then they are more likely to use that product if it is suitable to them. Put yourself in your customers shoes, you go online to search for something, when you find what you are searching for, you read up about it to find out if it is a good fit. And then you make a decision whether or not you want to buy it.Once you have decided why you want to blog then you
  • 11:07What do you want to accomplish from blogging?Are you blogging because you want to make money from your blogAre you blogging because you want to provide your customers with informationAre you blogging because you want to build brand awareness or generate leadsDeciding the reason you want to blog will determine the structure of your blogTarget audienceWho is your target audience? Who are you blogging fore.g. Recruitment agentEither blog for employers or employees the content will be differentShare your knowledge, content is kingBe free about sharing knowledge about your product or service, unless it is top secret there is no reason why you should not share it.For example, if you have a site with no info on your home page but just flashy images or flash then you risk losing your visitors and it also does not rank well with Google, because googlebots are looking for contentThe more you share the better it is for you, it builds credibility, it shows your customers you are transparent and it shows you customers that you are helping them by giving them information.Someone once said to me but that means you could loose business if you share your knowledge, I think the opposite is true, the more you share the more business you attract. You will always get 3 types of peopleOnes who want to just pay you to do itOthers who want to do a bit themselves but also have someone to helpAnd ones who just want to do it themselvesWhat is the subject matter e.g.TechCrunch is a blog for reviewing new Internet products and companies.”LifeHacker is a “blog that features tips, shortcuts, and downloads that help you get things done smarter and more efficiently.”Smashing Magazine “delivers useful and innovative information for designers and web-developers.”Problogger is all about blogging, how to blog and making money from blogging.Mashable is a blog about social mediabut they differ in their approach and core subject matter.5 to 7 mins
  • 11:08TipsRecruitment - If you are in recruitment, share tips on winning the next interviewWine business - If you are in the wine business, wine tasting tips, skincare tipsProperty - House maintenance tips, renting tips, Insurance – What things to consider when deciding on an insurance policy.Magazine - blog about articles published in your magazinesIndustry related topicsA new product just been released be the first to blog about it.Changes in law, be the first to blog about itYou read something that someone else wrote, and you have a view point. Blog your view and reference that blog.Blog about an article you readMaybe someone in your industry has written a blog which is useful, share it with your audience and reference itHowto’sHow to maintain a car for longlivetyHow to find the best insurance dealHow to be safe while driving on the roadHow to market your business in a recessionHow to deal with an adhd childAsk your customers what they want to knowShare story of email signatureI posted on twitter a tip on email signatureUse the questions that your customer is asking you and turn those into blogsConduct polls and Blog about questions your customers askWrite reviews about productsBrainstorm and interact, Cars - Run polls on favourite cars, pro’s & cons about cars, funny storiesMarketing Insurance - Explain insurance in easy leymans terms, changes in law, how to choose the best policy for you?Property - Changes in laws, maintenance tips, renting tips, Recruitment - are you blogging for employers or employees, changes in law, how to find the next job, how to write a CV. What to look for in candidates.Skin care - Skin types, what cause oily or dry skin, how to cope with oily skin, why someone gets acne, damaged skin, how to maintain or deal with damaged skinRemember you can take a blog and reference it in your blog. There is a legislation though trying to force people who do this now to pay for the use of the link, not sure if it will get passed.
  • Left section all your toolsVisit site to see what it looks likeVISIT SITE
  • Free versionManage themesPaid version Add new theme
  • Free versionManage themesPaid version Add new theme
  • Free versionManage themesPaid version Add new theme
  • Free versionManage themesPaid version Add new theme
  • Free versionManage themesPaid version Add new theme
  • Choose Chris Pearson, cutline theme
  • 11:07What do you want to accomplish from blogging?Are you blogging because you want to make money from your blogAre you blogging because you want to provide your customers with informationAre you blogging because you want to build brand awareness or generate leadsDeciding the reason you want to blog will determine the structure of your blogTarget audienceWho is your target audience? Who are you blogging fore.g. Recruitment agentEither blog for employers or employees the content will be differentShare your knowledge, content is kingBe free about sharing knowledge about your product or service, unless it is top secret there is no reason why you should not share it.For example, if you have a site with no info on your home page but just flashy images or flash then you risk losing your visitors and it also does not rank well with Google, because googlebots are looking for contentThe more you share the better it is for you, it builds credibility, it shows your customers you are transparent and it shows you customers that you are helping them by giving them information.Someone once said to me but that means you could loose business if you share your knowledge, I think the opposite is true, the more you share the more business you attract. You will always get 3 types of peopleOnes who want to just pay you to do itOthers who want to do a bit themselves but also have someone to helpAnd ones who just want to do it themselvesWhat is the subject matter e.g.TechCrunch is a blog for reviewing new Internet products and companies.”LifeHacker is a “blog that features tips, shortcuts, and downloads that help you get things done smarter and more efficiently.”Smashing Magazine “delivers useful and innovative information for designers and web-developers.”Problogger is all about blogging, how to blog and making money from blogging.Mashable is a blog about social mediabut they differ in their approach and core subject matter.5 to 7 mins
  • CHANGE TO 1 ORDER
  • Title: BLOG
  • Say for example you want to start a blog about cars because you are in the car sales businessYou could have categories such as:Car maintenance tipsMercedesHondaBMWCar eventsCar reviews
  • 11:30After inserting codeLet them go ad another post in posts and then view their sites
  • 11:30After inserting codeLet them go ad another post in posts and then view their sites
  • 11:50
  • 11:31
  • 11:55
  • 11:55 to 12:02
  • By doing thisWe are being good online citizensWe are helping our fellow bloggersAnd we are increasing our digital footprintAnd raising our visibility
  • Joke about my shaking leg and being blondeAbout me

Social Media Workshop - Word Press Social Media Workshop - Word Press Presentation Transcript