USA.Gov URL Shortening

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This presentation is part of the Open Government Directive Workshop Series. Visit OpenGovPlaybook.Org for more info.

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USA.Gov URL Shortening

  1. 1. There’s a Module For That! Go.USA.gov Case Study Kirsten Burgard Druapaly Kind of Gal Department of Veterans Affairs http://www.disgover.com/?sp=osig [email_address]
  2. 2. Resources <ul><li>Drupal.org </li></ul><ul><li>SeanR [email_address] </li></ul><ul><li>http://www.disgover.com/?sp=osig </li></ul><ul><li>Government Drupal Googlegroup (e-mail me for an invite) </li></ul><ul><li>http://groups.drupal.org/drupal-state-and-federal-agencies-government </li></ul>http://www.disgover.com/?sp=osig [email_address]
  3. 3. What is Go.USA.gov? <ul><li>URL shortener </li></ul><ul><li>Creates trustworthy .gov URLs </li></ul><ul><li>Government wide URL metrics </li></ul>http://www.disgover.com/?sp=osig [email_address]
  4. 4. Gov only <ul><li>Only shortens government URLs: .mil, .gov, and .si.edu, etc... </li></ul><ul><li>Only open to government employees. </li></ul>http://www.disgover.com/?sp=osig [email_address]
  5. 5. Why Bother? <ul><li>Users </li></ul><ul><li>Authenticity </li></ul><ul><li>Avoid Duplication </li></ul><ul><li>Branding </li></ul><ul><li>Social Media </li></ul><ul><li>Data! </li></ul>http://www.disgover.com/?sp=osig [email_address] Photo from http://www.flickr.com/photos/joeltelling/ (CC BY-SA 2.0)
  6. 6. Does it Work? <ul><li>Currently in limited Beta test </li></ul><ul><li>shortened 697 URLs </li></ul><ul><li>clicked 124,140 times </li></ul>http://www.disgover.com/?sp=osig [email_address]
  7. 7. How Does it Work? <ul><li>Great platform to create and manage Go.USA.gov. </li></ul><ul><li>There’s a module for that! </li></ul>http://www.disgover.com/?sp=osig [email_address]
  8. 8. But How’d We Do It? http://www.disgover.com/?sp=osig [email_address]
  9. 9. TLD Restriction <ul><li>Allows only specified top level domains to be shortened </li></ul><ul><li>http://drupal.org/project/tldrestrict </li></ul>http://www.disgover.com/?sp=osig [email_address]
  10. 10. Short URL <ul><li>Creates short URLs for your domain </li></ul><ul><li>Metrics </li></ul>http://www.disgover.com/?sp=osig [email_address] <ul><li>http://drupal.org/project/shorturl </li></ul>
  11. 11. Shorten URLs <ul><li>Works with Short URL to provide UI framework </li></ul>http://www.disgover.com/?sp=osig [email_address] <ul><li>Info at http://drupal.org/project/shorten </li></ul>
  12. 12. “ Go” Theme <ul><li>Custom developed for Go.USA.gov </li></ul><ul><li>Provides UI and glues the modules together </li></ul>http://www.disgover.com/?sp=osig [email_address]
  13. 13. Summary of construction http://www.disgover.com/?sp=osig [email_address]
  14. 14. How you can help? <ul><li>Interested in helping improve Go.USA.gov? </li></ul><ul><li>Have some experience with Drupal development? </li></ul><ul><li>Email russell.oneill@gsa.gov </li></ul>http://www.disgover.com/?sp=osig [email_address]
  15. 15. Resources <ul><li>Drupal.org </li></ul><ul><li>SeanR [email_address] </li></ul><ul><li>http://www.disgover.com/?sp=osig </li></ul><ul><li>Government Drupal Googlegroup (e-mail me for an invite) </li></ul><ul><li>http://groups.drupal.org/drupal-state-and-federal-agencies-government </li></ul>http://www.disgover.com/?sp=osig [email_address]

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