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The Evolving Role of a Social Media Strategist - DAIC, 8/23/15

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Digiday
Digiday

Adam Price from Dell's presentation from Digiday's Agency Innovation Camp in Vail, CO - August 23, 2015.

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1 Dell - Internal Use - Confidential THE EVOLVING ROLE OF THE SOCIAL MEDIA STRATEGIST
Dell - Internal Use - Confidential2 •  A-typical Social Media Practitioner •  From Private to Enterprise to Private •  Pragmatic and Data-Driven •  I Don’t Believe The Hype BIO:BIO: BIO:
Dell - Internal Use - Confidential3 WHAT IS A SOCIAL MEDIA STRATEGIST, AND WHY WOULD I WANT TO BE ONE? •  The Hype •  The Reality •  The Foundation •  The Passion
Dell - Internal Use - Confidential4 CREATIVITY + DATA ANALYSIS = SOCIAL MEDIA STRATEGIST •  Be Relentless •  Be Fast •  Be Bold •  Be Skeptical
Dell - Internal Use - Confidential5 TAKEAWAYS •  Social media marketing is digital marketing •  Social media is fluid, your rate of learning needs to match •  Using data analysis to support and drive creative vision is the new paradigm •  Don’t ever tell anyone you’re “good” at social media…ever.

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  • 1. 1 Dell - Internal Use - Confidential THE EVOLVING ROLE OF THE SOCIAL MEDIA STRATEGIST
  • 2. Dell - Internal Use - Confidential2 •  A-typical Social Media Practitioner •  From Private to Enterprise to Private •  Pragmatic and Data-Driven •  I Don’t Believe The Hype BIO:BIO: BIO:
  • 3. Dell - Internal Use - Confidential3 WHAT IS A SOCIAL MEDIA STRATEGIST, AND WHY WOULD I WANT TO BE ONE? •  The Hype •  The Reality •  The Foundation •  The Passion
  • 4. Dell - Internal Use - Confidential4 CREATIVITY + DATA ANALYSIS = SOCIAL MEDIA STRATEGIST •  Be Relentless •  Be Fast •  Be Bold •  Be Skeptical
  • 5. Dell - Internal Use - Confidential5 TAKEAWAYS •  Social media marketing is digital marketing •  Social media is fluid, your rate of learning needs to match •  Using data analysis to support and drive creative vision is the new paradigm •  Don’t ever tell anyone you’re “good” at social media…ever.