Food For Your Mood: On-Demand Refined, Digiday Retail Summit, June 28th 2016

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Digiday

Lisa Kolondy Johnson's presentation from the Digiday Retail Summit in Nashville

Marketing

Multiple stops is a waste of time
Booze!
Flowers ‘cause
I’m an hour late
Forgot TP
(ugh)
Bodega
Health Food Store
Get Cash
Drug Store
Now Cook?!?
Grocery shopping is a pain
Life is busy. Shopping is a chore.
Discovering dinner is confusing
What’s for Dinner
Home
or Out
or Seamless
Web Search Recipe
Craving Comfort
Ingredients
Healthy
Fast
Not
Same
Old
Dinner Plan
In Place
Popcorn
A whole lotta nope.
HERE’S WHAT WE HEARD

• Mobile-first: at a tap, on-the-go
• 1-hour delivery: no planning needed
• Always fresh, always curated,
always perfect for right now
3
EXPERIENCE

We deliver food for every mood
NEW BUSINESS MODEL
= your next drink, your next meal, fill in, all in less than 1 hour

Your wingman: giving you the inside scoop on what’s good
NEW BUSINESS MODEL
+ offering tried and true, at your fingertips

Weekend ChillMid-Week Peak
Meeting evolving needs by day and daypart
6
NEW CONSUMER REALITIES
Seriously Monday
+ smaller servings for immediate consumption

Food For Your Mood: On-Demand Refined, Digiday Retail Summit, June 28th 2016

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Food For Your Mood: On-Demand Refined, Digiday Retail Summit, June 28th 2016

2. Multiple stops is a waste of time Booze! Flowers ‘cause I’m an hour late Forgot TP (ugh) Bodega Health Food Store Get Cash Drug Store Now Cook?!? Grocery shopping is a pain Life is busy. Shopping is a chore. Discovering dinner is confusing What’s for Dinner Home or Out or Seamless Web Search Recipe Craving Comfort Ingredients Healthy Fast Not Same Old Dinner Plan In Place Popcorn A whole lotta nope. HERE’S WHAT WE HEARD

3. • Mobile-first: at a tap, on-the-go • 1-hour delivery: no planning needed • Always fresh, always curated, always perfect for right now 3 EXPERIENCE

4. We deliver food for every mood NEW BUSINESS MODEL = your next drink, your next meal, fill in, all in less than 1 hour

5. Your wingman: giving you the inside scoop on what’s good NEW BUSINESS MODEL + offering tried and true, at your fingertips

6. Weekend ChillMid-Week Peak Meeting evolving needs by day and daypart 6 NEW CONSUMER REALITIES Seriously Monday + smaller servings for immediate consumption

Editor's Notes

More flexible than a meal kit service Fresher than Seamless Faster than doing it all myself MILLENIALS WANT IT ALL

Food For Your Mood: On-Demand Refined, Digiday Retail Summit, June 28th 2016

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Editor's Notes