This presentation provides an overview of causes why library services are fading out of sight for most user groups and how these users and their expectations have changed without us realizing. It contains a strong plea for a focus shift for librarians, a focus into the environments where the users are, instead of expecting them come to us, or our resources. Exploration of all relevant user environments for you organization, the use of new web-based technologies with Web 2.0 elements and certainly a more structural technical re-design of library information systems is needed to deliver library services and resources at the place of need. Examples of short term possibilities are shown (i.e. Library Toolbar), as well as more long-term solutions clarified by examples from the Libraries of the University of Groningen and the Central Medical Library of the University Medical Center Groningen.