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SUNYLA 2007 Keynote


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Keynote Speaker: Matt Goldner, Executive Director, Cooperative Collection Services, OCLC

Expanding Our Horizons: Reaching for the Limits[PowerPoint]

The future of the library OPAC as a destination information portal is shaky at best. To surface library collections in today's information environment, libraries will have to move toward exposing themselves in multiple locations and through multiple methods. Looking at some of the successful ways OCLC has been able to surface the library's full capacity can give libraries one way to consider their futures.

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SUNYLA 2007 Keynote

  1. 1. SUNYLA 2007 Expanding Our Horizons: Reaching for the Limits June 14, 2007 Matt Goldner Executive Director, End User Services OCLC, Online Computer Library Ctr
  2. 2. <ul><li>Current position of libraries in information services </li></ul><ul><li>OCLC strategy </li></ul><ul><li> program </li></ul><ul><li>WorldCat Local </li></ul>
  3. 3. Background
  4. 4. Realities of information discovery <ul><li>From OCLC’s Perceptions of Libraries </li></ul><ul><li>and Information Resources report: </li></ul><ul><ul><li>93% — Agree Google provides </li></ul></ul><ul><ul><li>worthwhile information </li></ul></ul>85% — agree Yahoo provides worthwhile information 78% — agree library Web sites provide worthwhile information 69% — feel libraries and search engines provide the same level of trustworthiness
  5. 5. The good <ul><li>Libraries used and viewed favorably </li></ul><ul><li>96% of respondents said that they have visited a library </li></ul><ul><li>57% use libraries frequently </li></ul><ul><li>69% say library use is steady or high </li></ul>
  6. 6. The good <ul><li>What students value: </li></ul><ul><ul><li>Authoritative content </li></ul></ul><ul><ul><li>Research assistance </li></ul></ul><ul><ul><li>The library as place </li></ul></ul>
  7. 7. The not so good <ul><li>Libraries are about books and information </li></ul><ul><li>First think of books </li></ul><ul><li>Majority believe mission is information </li></ul><ul><li>Majority do NOT consider library a source for readily available information, especially digital content </li></ul>
  8. 8. From OCLC: Perceptions of Libraries and Information Resources (2005) The Real Issue Q: Where do you typically begin your search for information on a particular topic? 84% Search Engines 2% Library Portals
  9. 9. Then: the user built their workflow around the library Now: the library must build its service around the user workflow
  10. 10. Then: resources were scarce and attention was abundant Now: attention is scarce and resources are abundant
  11. 11. Have seen the problem <ul><li>What do we do about it as a community? </li></ul>
  12. 12. . . . ideas . . <ul><li>Move our services to where users are </li></ul><ul><ul><li>In GYM </li></ul></ul><ul><ul><li>In other major information websites </li></ul></ul><ul><ul><li>In other campus and community systems </li></ul></ul>
  13. 13. … ideas … <ul><li>2. Move processes up to cooperative level </li></ul><ul><ul><li>Places library where aggregated demand is </li></ul></ul><ul><ul><li>Frees libraries to concentrate on what is best done locally </li></ul></ul>
  14. 14. … ideas … <ul><li>3. Avoid duplicative efforts </li></ul><ul><ul><li>Ties back to moving processes to the cooperative </li></ul></ul><ul><ul><li>Exploits local skills for local needs </li></ul></ul>
  15. 15. … ideas … <ul><li>4. Think in Web 2.0 framework </li></ul><ul><ul><li>Service-oriented </li></ul></ul><ul><ul><li>Expose data </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Perpetual beta </li></ul></ul>
  16. 16. Vision: Aggregate services around the user <ul><li>Discover </li></ul><ul><li>Get it </li></ul><ul><li>Create, manage, share </li></ul>
  17. 17. Goal <ul><li>Deliver the full capacity of the library community to the user, at the point of need </li></ul><ul><li>collections </li></ul><ul><li>services </li></ul><ul><li>community, expertise, place </li></ul>
  18. 18. A view of library services <ul><ul><li>Remix/reuse services in other environments </li></ul></ul><ul><ul><li>Connect users/consumers to libraries at the global level </li></ul></ul><ul><ul><li>Services for libraries to manage collections and services efficiently </li></ul></ul>N ETWORK I NTERFACE S ERVICES C ONSUMER S ERVICES M ANAGEMENT S ERVICES
  19. 19. Open WorldCat Program N ETWORK I NTERFACE S ERVICES
  23. 23. <ul><li>Currently supported services </li></ul><ul><ul><li>Discovery </li></ul></ul><ul><ul><li>Fulfillment </li></ul></ul><ul><ul><li>Social networking </li></ul></ul>C ONSUMER S ERVICES
  24. 24. A few examples of discovery services <ul><li>North Carolina State – Endeca </li></ul><ul><li>Rochester Institute of Technology – eXtensible Catalog </li></ul><ul><li>Ex Libris – Primo </li></ul><ul><li>III – Encore </li></ul><ul><li>OCLC – </li></ul>
  25. 25.
  26. 26. – Discovery
  27. 27. – Detailed record
  28. 28. Local libraries displayed automatically
  29. 29. <ul><li>Stats: are we on the right track? </li></ul><ul><ul><li>Impressions </li></ul></ul><ul><ul><li>Click throughs </li></ul></ul><ul><ul><li>Conversions </li></ul></ul>
  30. 30. Click-throughs to pages
  31. 32. <ul><li>WorldCat Local </li></ul><ul><ul><li>Customized view of that can serve as a library or library consortium’s local discovery service </li></ul></ul><ul><li> 3.0 </li></ul><ul><ul><li>An add-on that allows users to search all licensed databases in the library’s collection </li></ul></ul>Global Discovery brought to Local Services
  32. 33. Components of WorldCat Local <ul><li>Content </li></ul><ul><li>Branded version of </li></ul><ul><li>Interoperability with local delivery environment </li></ul>
  33. 34. Content <ul><li>OCLC supplied content </li></ul><ul><ul><li>All of WorldCat (including “shared collections”) </li></ul></ul><ul><ul><li>All article metadata in </li></ul></ul><ul><ul><li>All evaluative content in WorldCat on FS </li></ul></ul><ul><ul><li>Vendor records </li></ul></ul>
  34. 35. Content indexed from local collections <ul><li>Physical collections </li></ul><ul><li>Electronic journals </li></ul><ul><li>Article-level citations </li></ul><ul><li>Special collections </li></ul><ul><li>Digitized collections </li></ul>collections
  35. 36. Integration with Local Delivery Environment <ul><li>Circulation </li></ul><ul><ul><li>Request/Place Hold via Circulation or Intra-consortial borrowing system </li></ul></ul><ul><li>ILL </li></ul><ul><ul><li>Interoperability with OCLC ILL, ILLiad, VDX </li></ul></ul><ul><li>Online full-text </li></ul><ul><ul><li>Direct access to FS, ECO, NetLibrary </li></ul></ul><ul><ul><li>Linking to OpenURL Resolver </li></ul></ul>
  36. 37. Customized view of
  37. 38. Holdings: Local, Group, Global UW First Then Summit Rest of WorldCat
  38. 39. Full record display
  39. 40. Request
  40. 41. Access to Online Full Text (via resolver) Link displays based on e-serials holdings Displays article from FS/ECO, if available If not, links to resolver
  41. 42. What makes WorldCat Local Unique? <ul><li>Shared-platform approach </li></ul><ul><li>Access to the global network </li></ul><ul><li>Syndication across the network </li></ul>
  42. 43. Second key factor <ul><li>Erases barriers between delivery silos </li></ul><ul><li>Works to intelligently present the “best” silo </li></ul><ul><li>Doesn’t preclude other delivery options </li></ul>
  43. 44. Open Access Electronic Immediate delivery Time delay delivery Licensed Electronic Locally Held Group Held Globally Held
  44. 45. WorldCat Local Pilot and Release <ul><li>Pilot began in April 2007 </li></ul><ul><li>Pilot participants </li></ul><ul><ul><li>University of Washington </li></ul></ul><ul><ul><li>Peninsula Library System (36 libraries) </li></ul></ul><ul><ul><li>State of Illinois (9 libraries) </li></ul></ul><ul><ul><li>Ohio State University </li></ul></ul><ul><ul><li>University of California </li></ul></ul><ul><li>Service release planned for late 2007 </li></ul>
  45. 46. Social Network Services <ul><li>Services that support user workflow and connect users with common interests </li></ul>
  46. 50. Further information Matt Goldner [email_address] Bob Schulz – [email_address] Mindy Pozenel – WorldCat Local [email_address] Jasmine De Gaia – Social Network [email_address]