Inforum 2007 Into The User environment


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This presentation provides an overview of causes why library and information services are fading out of sight for most user groups and how these users and their expectations have changed without us realizing. It contains a strong plea for a focus shift for librarians, but in fact also for companies and organisations. A focus into the environments where the users are, instead of expecting them to come to us, or our resources. Exploration of all relevant user environments for your organization, the use of new web-based technologies with Web 2.0 elements and certainly a more structural technical re-design of (library) information systems is required to deliver your services and resources at the place of need. A simple short-term solution like a QuickSearch Library Toolbar is explained, several other tools to “enrich” the user’s personal search environment, as well as the more long-term ongoing work at the Libraries of the University of Groningen and the Central Medical Library of the University Medical Center Groningen.

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  • Inforum 2007 Into The User environment

    1. 1. Into the user environment now! How the users changed and how libraries can adjust
    2. 2. Guus van den Brekel Coördinator Electronic Services, Central Medical Library University Medical Center Groningen Blog: Into the user environment now! How the users changed and how libraries can adjust INFORUM 2007, Prague. 22th – 24th May
    3. 3. The build up … <ul><li>The Problem </li></ul><ul><li>The Cause </li></ul><ul><li>What We Should Do Soon </li></ul><ul><li>What We Could Do Now </li></ul><ul><li>Demo Livetrix, Library Toolbar & Netvibes </li></ul><ul><li>Another Virtual Library? </li></ul>
    5. 5. <ul><li>Fragmentation of information </li></ul><ul><li>The user has to spend a lot of effort: </li></ul><ul><li>To find them </li></ul><ul><li>To learn to use them separately </li></ul><ul><li>To search them separately </li></ul><ul><li>To evaluate them </li></ul><ul><li>To keep up with all individual changes </li></ul><ul><li>To repeat the above, constantly </li></ul>
    6. 6. No Shortcuts No Intersections No Teleports ;-) No Visibility, lack of presence
    7. 7. What we are up against … We are not the only one anymore …
    8. 8. Web 2.0 <ul><li>Everything connected with everything </li></ul><ul><li>Online collabaration </li></ul><ul><li>Seeing and sharing </li></ul>
    9. 9. The New Users (1) <ul><li>they are more fascinated by new technologies </li></ul><ul><li>Multitasking is a way of life </li></ul><ul><li>Staying connected is essential </li></ul><ul><li>Interactive, not isolation </li></ul><ul><li>Zero tolerance for delay </li></ul>
    10. 10. The New Users (2) <ul><li>Actions are more important than knowledge; </li></ul><ul><li>Learning by doing, not by being told </li></ul><ul><li>Trial-and-error approach to improvement is a viable model for learning </li></ul><ul><li>Cut-and-Paste Culture </li></ul><ul><li>OCLC Student Report </li></ul>
    11. 11. Got Game: How the Gamer Generation Is Reshaping Business Forever by John C. Beck , Mitchell Wade &quot;We’ve said there IS a generation gap -a real cultural difference-between gamers and baby boomers...&quot;
    12. 12. “ The World is FLAT for everybody” “ People will change their habits quickly when they have a strong reason to do so, and people have an innate urge to connect with other people” Marc Andreessen, co-founder Mosaic, Netscape
    13. 13. So the World has changed, … the User has changed … … just did not change enough and the Libraries …… (Read: Organizations, companies, Industry)
    14. 14. How can we turn that around? <ul><li>From product-oriented to user -oriented </li></ul><ul><li>Dig into user-environments ! </li></ul>
    15. 15. Keep up with what they are doing!
    16. 16. library user environments resource environment Source: Lorcan Dempsey, Liber 2005 lab books exhibitions PDAs learning management systems campus portal course material text book personal collections reading lists Institutional repository Digital collections E-reserve Catalog Licensed collections Aggregations Virtual reference Cataloging ILL lab books exhibitions PDAs learning management systems campus portal course material text book personal collections reading lists
    17. 17. There is no “ONE” Frontdoor <ul><li>And it certainly is not the Library website </li></ul><ul><ul><li>Put Library resources in users’ workflow </li></ul></ul><ul><ul><li>Create demand by visibility and findability </li></ul></ul><ul><ul><li>Appear in multiple environments </li></ul></ul>
    18. 18. library Consumer environments Management environment Licensed Bought Faculty& students Digitized Aggregations Resource sharing Integrated local consumer environment? Library web presence Resource sharing, … Source: Lorcan Dempsey, CIC 2007 … Institutional Workflow Portals, CMS, IR, … Personal Workflow RSS, toolbars, .. Network level workflow Google, … Integrated local consumer environment? Library web presence Resource sharing, …
    19. 19. <ul><li>But how do we start to change? </li></ul>
    20. 20. <ul><li>new central information system: component-based software, no monolithic ILS </li></ul><ul><li>Open standards and protocols: inter-operability </li></ul><ul><li>modular web-based library services </li></ul><ul><li>Web 2.0 social software </li></ul>Structural changes needed (1 )
    21. 21. <ul><li>“ Make the data work harder”. Combinations of data-sets can be used to create new services. </li></ul><ul><li>use of logs stats, evaluate and re-use </li></ul><ul><li>in more ways than one; platform independent </li></ul>Structural changes needed (2 )
    22. 22. An example <ul><li>“ Building around the box” </li></ul><ul><li>From statistics to new services </li></ul><ul><li>From Metalib -> LiveTrix </li></ul><ul><li> </li></ul>
    23. 23. Our Metalib: RUG Combine <ul><li>Introduced v2 as pilot 2004, Faculty of Medicine and University Medical Centre (Hospital staff) </li></ul><ul><li>Our SFX: RUGlinks </li></ul><ul><li>UNIQUE SOFTWARE developed : ANALYSIS METALIB LOGFILES: RUGSTATS </li></ul>
    24. 25. Complex phrases Dutch ! (obesity) Quotes Name handling Name handling
    25. 26. Shocking Statistics (1) <ul><li>50% zero or false results: </li></ul><ul><li>Misspellings and typos in search terms </li></ul><ul><li>Picking databases at random </li></ul><ul><li>Unable to understand QuickSearch, MetaSearch, Find Database </li></ul><ul><li>Using the wrong search keys </li></ul>Metalib statistics
    26. 27. Shocking Statistics (2) <ul><li>Using search keys wrong </li></ul><ul><li>Using Dutch search terms in English language databases </li></ul><ul><li>Using non-specific terms, phrases that are too broad </li></ul><ul><li>Lack of understanding of Boolean logic or database peculiarities </li></ul>
    27. 28. LiveTrix = X-Server +Metalib <ul><li>XML </li></ul><ul><li>Working outside the box </li></ul><ul><li>Modulair, you can add/connect stuff, flexible </li></ul><ul><li>Harvesting & analysing records </li></ul><ul><li>Statistics modules (from logfiles) </li></ul><ul><ul><li>Metalib statistics </li></ul></ul><ul><ul><li>SFX-statistics </li></ul></ul>
    28. 29. Already implemented in LiveTrix (1) <ul><li>Discovery/suggestion tool (no pre-selection of database or subject!) </li></ul><ul><li>Spellcheck/adviser </li></ul><ul><li>Translation </li></ul><ul><li>Query Analysis </li></ul><ul><li>Inline- SFX & lending info with OPAC records </li></ul><ul><li>Impact factor info with Journals </li></ul>
    29. 30. Already implemented in LiveTrix (2) <ul><li>Relevant help at point of need </li></ul><ul><li>Related strings info Alert service (RSS & Email) </li></ul><ul><li>Relation Databases </li></ul><ul><li>WorkBench </li></ul><ul><li>Bookmarks </li></ul><ul><li>TinyUrl creation DEMO </li></ul>
    30. 31. But what can we do NOW ?
    31. 32. The 4 step approach <ul><li>Explore and map all target user groups </li></ul><ul><li>Identify used resources and tools </li></ul><ul><li>Decide on short term actions : do it now! </li></ul><ul><li>Develop long-term strategy </li></ul>
    32. 33. Personal Learning landscape
    33. 34. Indentify and target used “resources” <ul><li>Desktop application </li></ul><ul><li>Network distribution </li></ul><ul><li>Web-based (search, news, IM, etc) </li></ul><ul><li>Research tools </li></ul><ul><li>Social software, ……….. </li></ul>
    34. 35. User environment BROWSER OFFICE APS NETWORK DESKTOP
    35. 36. “ Quick and Easy” <ul><li>Top Three “Tools” </li></ul><ul><li>the Desktop (desktop search application) </li></ul><ul><li>The Office applications (Research Task Pane) </li></ul><ul><li>the Browser </li></ul>
    36. 37. “ The Desktop” <ul><li>desktop search applications Copernic, Ask Desktop Search, Google SDK </li></ul><ul><li>Windows sidebars, Desktop Sidebar (Vista) </li></ul><ul><li>Snap DeskTop Sidebar </li></ul>
    37. 38. Research Task Pane <ul><li>Menu; Tools; Research task pane in Microsoft Office 2003 applications </li></ul><ul><li>activate a service for searching… </li></ul>
    38. 39. The Browser <ul><li>Browser extensions </li></ul><ul><ul><li>GreaseMonkey </li></ul></ul><ul><ul><li>Bookmarklets </li></ul></ul><ul><ul><li>User scripts </li></ul></ul><ul><ul><li>Plugins (Gadgets & Widgets) </li></ul></ul><ul><ul><li>Toolbars! </li></ul></ul><ul><ul><li>(Have a look at: Library Success : a best practice Wiki ) </li></ul></ul>
    39. 40. A Short Term example: the QuickSearch Library Toolbar
    40. 41. Toolbar <ul><li>FREE and SAFE: No spam, spyware, pop-ups or adverts </li></ul><ul><li>EASY: quick creation and maintenance; web-based </li></ul><ul><li>IE and Firefox </li></ul><ul><li>Windows 2000 & Xp </li></ul>
    41. 42. How does it work ?
    42. 43. To install or not to….. <ul><li>Some rights needed </li></ul><ul><li>Offer it via network if IT doesn’t let you </li></ul><ul><li>USB-stick with Portable Firefox! “Your own portable library” </li></ul><ul><li>Search functionality without Toolbar </li></ul>
    43. 44. <ul><li>Search </li></ul><ul><li>Links; Sub-menu’s </li></ul><ul><li>Highlighting (also without search, word count) </li></ul><ul><li>Virtual Reference Desk </li></ul><ul><li>Chat </li></ul><ul><li>E-Books </li></ul>Included Functionality (1)
    44. 45. Included Functionality (2) <ul><li>RSS-feeds </li></ul><ul><li>Overview of Website content </li></ul><ul><li>Reply to Messages </li></ul><ul><li>Radio (Podcast) </li></ul><ul><li>Personal, Predefined, Useful </li></ul><ul><li>Additional settings </li></ul>
    45. 46. Included Functionality (3) <ul><li>No Toolbar, Yes Search Databases </li></ul><ul><li>Top Frame in Browser </li></ul><ul><li>Searchboxes on webpages </li></ul><ul><li>Netvibes Search Modules </li></ul><ul><li>It Makes Search Flexible </li></ul><ul><li>And Your Library Visible! </li></ul>
    46. 47. Top Frame on Browser Window
    47. 51. What are the Benefits of all this? <ul><li>increase usage collection & databases (on & off campus) </li></ul><ul><li>More contact moments user vs. library </li></ul><ul><li>improve the awareness of library services in general (branding) </li></ul><ul><li>boost unknown valuable resources </li></ul><ul><li>Posibilities to get better insight user search patterns and needs </li></ul>
    48. 52. New Mindset <ul><li>Always try to improve </li></ul><ul><li>Try even harder to reachout </li></ul><ul><li>Keep an open mind anything can happen …. </li></ul>
    49. 54. Building a Library in a Virtual “environment” <ul><li>Second Life Library 2.0 </li></ul><ul><li> </li></ul>
    50. 56. Second Life = <ul><li>Massive Multi-User Online Roleplaying “Game” </li></ul><ul><li>More than a game, meet others </li></ul><ul><li>Interact, Compete, Collaborate </li></ul><ul><li>Teaching & learning; social learning </li></ul><ul><li>Virtual communities </li></ul><ul><li>Go anywhere, do anything </li></ul>
    51. 58. Second Life Library Project <ul><li>Libraries Science </li></ul><ul><li>Education Art </li></ul><ul><li>Archives Technology </li></ul><ul><li>Health History </li></ul><ul><li>Simulation Teaching </li></ul>
    52. 60. Second Life : some figures 250.00 Residents in March 2006! And now ..
    53. 61. The Second Life Medical Library 2.0 at HEALTHINFO ISLAND
    54. 62. Thank you for your attention. This is a mash-up of articles, presentations, blog-posts published on these subjects, mixed with my experiences and opinions. You can find all of them at
    55. 63. Backup slides Toolbar movie: (online) I:pragueDemoToolbar2.html (USB)