Green Hospitality

Green Hospitality
LEED®, USGBC & GBCI
LEED® & Hospitality
Case Study – 1
Case Study – 2
Understanding the Costs
Tools & Techniques
Getting it Done…

Green Hospitality – Implementing LEED® into Hotel Projects 3
Green Hospitality
High Performance Buildings that are Environmentally
Sensitive While Maintaining a Quality Aesthetic
Designed Without Compromising The Guest
Experience, Brand Identity or Operations.
Demonstrate the Business Case for Green Building,
Both in Terms of Operating Costs and the Increased
Marketability
Achieve All of this without Negative Impact to the
Budget.
Green Design and Operations that can Enhance Guest Experiences...

What Makes it Green?
Making Smart
Choices about
Materials
Enhancing the
Local
Community
Creating Healthy
Environments for
Guests & Employees
Ensuring a
Quality Guest
Experience
Designed in
Harmony with
Climate and
Location
Saving Operating
Costs
Holistic Approach
and Integrated
Systems & Teams
Being Honest
and Verifiable

A Typical Green Suite
Element Hotels - Starwood Hotels & Resorts

A Typical Green Suite

Complex
Owner/Management
Arrangements
Special Basics of the
Business
Varying Occupancy
Levels
Tenants who are NOT
Paying the Utility Bills
On‐site Amenities,
Food and Beverage
Operations
Pool and Laundry
Operations
Convention Facilities
Frequent Renovation
Cycles
Transient Guest Nature
Challenges….
Hospitality Properties can have unique Challenges and Opportunities in certain areas of
Environmental Performance. Hotels have faced unique challenges with LEED® because of:

Misconception…
For Projects to Achieve GREEN Goals
• Design options are limited…
• Quality is compromised…
• Luxury must be sacrificed…
• Large cost premiums will be incurred...
Some executives still believe the price of
sustainable design comes with a 20-percent
premium and the payback isn't worthwhile!
One executive admitted to not
understanding LEED® for Existing Buildings
while serving on a panel of green experts!

Green Hospitality Facts:
According to USGBC:
• Hotel industry has lagged behind other sectors
• Number of LEED® certified Projects are lower in Hospitality
• Several Hotels are Integrating LEED® into their Prototype
Design
• Environmental Building Strategies are being built into Brand
Standards
As of April 2010
• 1,000 Registered Projects (Hotels Seeking Certification )
• 50 LEED® certified Hotels (Mostly in the US)
The American Hotel & Lodging Association (AHLA)
conducted a survey of 10,000 Lodging Properties in 2008:
• 20% Incorporating Elements of LEED®
• 21% Planning to incorporate LEED® within 12 months

The Future of Green Hospitality:
2030 CHALLENGE
• A global Initiative Stating that All New
Buildings and Major Renovations Reduce
their fossil-fuel consumption by 50% by
2010, incrementally increasing the
reduction for new buildings to carbon
neutral by 2030.
Working to implement its targets…
• American Institute of Architects (AIA)
• US Conference of Mayors
• US Green Building Council (LEED®)
• Environmental Protection Agency (EPA)
• American Society of Heating, Refrigeration
and Air-Conditioning Engineers (ASHRAE)

The Future of Green Hospitality:
Hotel owners and operators are seeing the value of
building and operating sustainable hotels
Many Technologies Realizing a Return on
Investment (ROI) in as little as one year
Some Property Owners mandate LEED® Certification
in All their Hotels Brand-Wide
Hospitality is a Design-Forward Industry and Green
Design Aligns Well with Forward-Thinking Design.

What is LEED®?
LEED® is an internationally recognized Green Building Certification
System Developed by the U.S. Green Building Council (USGBC).
It encourages and accelerates global adoption of sustainable green
building principles

The Purposes of LEED®
Define “Green Building”
by establishing a
common Standard of
measurement.
Promote Integrated,
Whole-Building Design
Practices (IDP, WBD)
Recognize
Environmental
Leadership in the
Building Industry
Stimulate Green
Building Competition
Raise Consumer
Awareness of Green
Building benefits
Transform the Building
Market

FOUNDED:
1993
Non-Profit Organization
MEMBER ORGANIZATIONS:
20,000+
LEED ACCREDITED
PROFESSIONALS:
130,000+
SQUARE FEET COMMERCIAL
BUILDING SPACE INVOLVED
IN LEED:
3.6 billion+
USGBC’s Headquarters in Washington, D.C. – USA (LEED® Platinum)
United States Green Building Council

USGBC’s Mission
Transform the way
buildings & communities
are Designed, Built &
Operated, enabling an
environmentally &
socially responsible,
healthy, & prosperous
environment that
improves the Quality of
Life.

USGBC’s & GBCI Roles
In 2007, the Green Building Certification Institute (GBCI) was established as a
separately incorporated entity with the support of the USGBC.

USGBC’s & GBCI Framework

LEED® and Hospitality
LEED® is Designed to Work across Different Building Types
• Offices – Schools – Retail - Hotels and Resorts.
Building Types Differ in the Strategies They Employ, but their
Environmental Impacts are Fundamentally the Same.
LEED addresses
• Sustainable Site Development
• Water Savings,
• Energy Efficiency
• Materials and Resources Selection
• Indoor Environmental Quality
LEED® Provides Critical Measurement and Verification Tools to
Minimize Buildings’ Environmental Impact.
USGBC is working to provide Alternative Compliance Paths for
Hotel Projects.

LEED® Specific Categories
1. Sustainable Sites (SS)
2. Water Efficiency (WE)
3. Energy and Atmosphere
(EA)
4. Materials and
Resources (MR)
5. Indoor Environmental
Quality (EQ)
6- Innovation In Design /
Operations (ID)
7- Regional Priority (RP)
LEED® for New Construction – LEED® NC
LEED® for Existing Buildings – LEED® EBO&M

Minimum Program Requirements
Each rating system is made
of 3 elements and that are
necessary for a project to
earn certification:
• Minimum Program
Requirements (MPR)
• Prerequisites (P)
• Credits (C)
MPR (Minimum Program
Requirements):
• 1. Comply with Environmental
Laws
• 2. Complete, Permanent Project
• 3. Reasonable Site Boundary
• 4. Minimum Floor Area
Requirements
• 5. Minimum Occupancy Rates
• 6. Sharing Energy & Water Usage
Data
• 7. Minimum Building Area to Site
Ratio

Certification Levels and Ratings
- ALL MPRs and Prerequisites must be met in order to qualify for LEED® certification.
- If even ONE MPR or Prerequisite is not achieved, the project does not qualify for
certification – no matter how many points through credits are achieved
For ALL LEED® Rating Systems:
Certification Level Points Required (out of 110)

Why is building according to LEED principles compelling?
Aside from Existing and Upcoming Changes to Legislation Requiring LEED®
Certification for New Buildings in Major Cities, there are both Environmental
and Financial Benefits to Pursuing LEED® Certification:
LEED®-Certified Buildings:
• Lower Operating Costs
• through the efficient use of energy and water
• Reduce Harmful GHG’s
• Global Warming and Ozone-Depleting Emissions
• Healthier and Safer Environment for Occupants
• Reduce waste sent to landfills
• Often Qualify for Many Incentives
• Expedited Approvals and Tax Rebates in many cities
• Demonstrate CSR
• Owner’s Commitment to Environmental Stewardship
and Social Responsibility

ORCHARD GARDEN HOTEL – San Francisco - CA
Source: Melanie Lapointe, Swinerton Builders
• The First LEED-certified Hotel in CA
• 86 rooms, 10 stories
• 67-seat Restaurant with Bar
• Rooftop Garden
• Lot Size = 5,675 sf
• Building Area = 50,000 sf
• Located at 466 Bush St.
• Sister property to Orchard Hotel

What Makes Orchard Garden Hotel Green?

THE NINES: A STARWOOD LUXURY COLLECTION HOTEL
Source: SERA Architects Inc.

THE NINES: Financial Analysis

THE NINES: ROI Calculations
Depreciation Tax Savings assumes straight line depreciation, 42% tax rate, 40 year
building life and 7 year equipment life. Utility cost escalation assumed at 2%

Courtyard by Marriott: LEED® Gold

Courtyard by Marriott: Financial Analysis

Courtyard by Marriott: Financial Analysis
Depreciation Tax Savings assumes straight line depreciation, 42% tax rate, 40 year
building life and 7 year equipment life. Utility cost escalation assumed at 2%

LEED® for Hospitality Tools & Techniques:
Source: Achieving the New Look of Green, SERA Architects

Getting it done…
1. Learn more about the
green building standards
and LEED®
2. Hire an architect who
understands green
building
3. Make your operations
green too
Pushing the
Market to
think beyond
Current
Strategies for
energy and
Water
Conservation
Indoor Air
Quality
Sustainable
Materials

Getting it done…
Whole Building Design
Approach (Early
Integrated Design -
Holistic)
Full Online
Coordination Between
Teams & USGBC
LEED® Online
Processing
Document Control System:
• Dedicated to the project, OR
• Integrated with the established system
• Clear Communication Plan

Getting it done…
Step-1: Identify the design drivers
• The building had to be a model of energy efficiency and sustainability
• To make the building a monument of conservation, energy efficiency
• By identifying and defining the most valued priorities, barriers can be overcome
Step-2: Select the right partners
• Assemble an internal team that understands all the parts of the process.
• LEED® Facilitator
• Engage all the disciplines in a way that creates synergies in the project.
• The vision of the project and the importance of the project must achieve these
goals:
• Drive new construction toward sustainability
• Expand environmental stewardship
• Achieve LEED certification
• Gathering a team that communicates well and is willing to collaborate is
necessary when constructing a LEED certified building.

Getting it done…
Step-3: Devise a conceptual design idea
• Start by involving all the stakeholder from inception
• Charrette meetings to establish goals
Step-4: Develop a strategic planning process
• Develop design themes
• Extensive data collection.
• Full-time Collaboration
• Engage all disciplines
• Solicit Fast Feedback
Step-5: Make the most of project site & potential strengths

Getting it done…
Step-6: Select the right materials
Step-7: Work with Civic Leaders / Project Sponsors
Step-8: Design themes
• The first meeting is a vision workshop (Charrette) at which the
high-level goals for the building are outlined.
• That single goal from the vision meeting influences every
decision relating to the building.
• The design should not only conserve energy, but contribute to
the evolution of green design
• Determine LEED® certification level to become a design theme.

Green Hospitality

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (16)

Similar to Green Hospitality

Similar to Green Hospitality (20)

More from Diaa El-Masry - PMP, LEED AP, GSAS CGP

More from Diaa El-Masry - PMP, LEED AP, GSAS CGP (9)

Recently uploaded

Recently uploaded (20)

Green Hospitality