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Strategies for engaging via the web

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Dheeraj Chowdhury
Dheeraj Chowdhury
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16 February 2012 Analysing effective strategies for engaging the public via the web Dheeraj Chowdhury Dheeraj Chowdhury
Agenda  Digital technologies / Transmedia  Strategies for engaging  Measuring effectiveness Dheeraj Chowdhury
https://www.google.com/adplanner Dheeraj Chowdhury
Dheeraj Chowdhury
Where is this conversation happening? Dheeraj Chowdhury
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Measurement is Not Counting Dheeraj Chowdhury
Dheeraj Chowdhury
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Get SMART S Specific M Measurable A Attainable R Relevant T Timely Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Big thank you and acknowledgments to: Mind Jumpers - http://www.mindjumpers.com/blog/ Richard Pentin - http://www.slideshare.net/Ifonlyblog/iab-measurement-framework-for-social-media-final4-3 David Armano - http://about.me/david_armano Debra Askanase - www.communityorganizer20.com Beth Kanter - www.bethkanter.org Ben Kelly – ben.kelly@empirical.com Jon M Thomas – Presentation Advisors www.presentationadvisors.com Dheeraj Chowdhury
Dheeraj Chowdhury
Thank you Dheeraj Chowdhury m: 0412107479 e: dheeraj.chowdhury@det.nsw.edu.au e: dheerajc@gmail.com twitter: dheerajc Dheeraj Chowdhury

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Strategies for engaging via the web