Slides I had used at CII Kerala Workshop on Application of #SocialMedia for Human Resource Excellence Aug 2nd 2016

1. Social Media for
Excellence in HCM
Facilitator: Anish Aravind
Principal Consultant – SS Consulting (www.ssconsult.in)
CII Kerala HR & IR Forum – Kochi
2- Aug-2016

2. Agenda
Ê 1. The 'What' and 'Why' of Social Media?
Ê 2. How to 'Connect' to Social Media
Ê 3. Measure Results from Social Media
Ê 4. Impact Business Results using Social Media

3. The 'What' and 'Why'
of Social Media?

4. Remember – it’s (just) a Tool
What is Social Media?

5. Why Social Media?
Ê For the Digital Journey – take the #Social Train
Ê Internet is Omnipotent / Replacing God for
Millennial Employee
Ê Solutions exist on the internet – for those who
seek and Eind…
Ê The fastest growing demographic on Google+
is 45-54 and on Twitter it is 55-64! – 2013-14

6. How to 'Connect' to Social Media
Ê Start from the basic - Embrace the
Internet – Join over 3.4 Bn fellow humans
Ê Improve your (measurable) presence
Ê Website / Page / Login / Search
Ê Personal Posts (Blogs, Pics, Status,
Comments)

7. Stay ahead of the #Learning Curve
Ê Global / National Professional bodies – eg. SHRM for
Social media #shrm16 – Snapchat
Ê Top 25 Companies ranked on Industry accepted
methodology

8. How to 'Connect' to Social
Media
Content Curate Connect

9. Ê Understand HR Team’s & your Co’s
Strengths (Culture, Business, History,
Impact on Society)
Ê Be Found on the internet – the New Age
Talent loves ‘Control’ (only) when they
have it.
How to 'Connect' to Social
Media

10. Ê DeEine your (SpeciEic)
Objective – aligning that to
Business need.
Ê Examples?
Measuring Results from SoMe

11. Measure Results from SoMe
Ê Understand the Platform /
Media’s metrics
Ê Connect them to your needs
Eg. MIT Study

12. Impact Business using SoMe
Ê Measure Results by aligning to
Business’s KPI’s
Ê What to Impact?

13. HCM Trends by Deloi;e 2014

14. Business Result – Talent
Ê Job Seekers > Candidates
Ê Github / StackoverElow / Dribble
Ê Static Medium > Active Platforms
Ê Newspaper Advt > Whatsapp JD’s
Ê Interview > Proven Contributions

15. Business Results
Ê Employee Engagement
Ê Communities of Interests
Ê GamiEication
Ê Learning & Development
Ê Culture Fitment
Ê Acclimatization

16. HCM Trends 2016 – By rank

17. Social Media for Impactful HCM
CONNECT
ENGAGE
MEASURE
IMPACT
Business
Connect: Choose relevant Medium – use Strengths
Engage: Consistency, Curate, Community
Measure : KPI’s, Score-Card
Impact Business Results: Support from Stakeholders - WinWin

18. Thank You !
Let’s stay connected via Social
Media
Linkedin: anisharavind
Facebook: anish.aravind
Twitter: @anisharavind
Whatsapp: 9995868883
Snapchat: anisharavind
Periscope: @anisharavind

19. Acknowledgements
Ê Image - http://www.blogging4jobs.com/wp-content/uploads/
2013/04/social-media-human-resources.jpg
Ê http://www.forbes.com/sites/jeannemeister/2014/01/06/2014-the-year-
social-hr-matters/#49b8abd062dc
Ê http://www2.deloitte.com/global/en/pages/human-capital/articles/
introduction-human-capital-trends.html