20 things not to do when using social media for real estate.

1. Social Media
Professionalism and
Etiquette
20 Things Not To Do

2. 1. Break defamation
laws
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3. 1. Break defamation
laws
Defamation: Making a false claim that
may give an individual or business a
negative image.
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4. 1. Break defamation
laws
Defamation: Making a false claim that
may give an individual or business a
negative image.
Libel: Written defamation.
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5. 1. Break defamation
laws
Defamation: Making a false claim that
may give an individual or business a
negative image.
Libel: Written defamation.
When you tweet, post or publish to
Facebook, you're a publisher. Don’t
make false claims!
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6. 2. Break copyright
laws
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7. 2. Break copyright
laws
Obvious: Don’t take another’s words
and republish as your own.
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8. 2. Break copyright
laws
Obvious: Don’t take another’s words
and republish as your own.
Not-as-obvious: Don’t take pictures
you see on the web and republish
without express permission.
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9. 2. Break copyright
laws
Obvious: Don’t take another’s words
and republish as your own.
Not-as-obvious: Don’t take pictures
you see on the web and republish
without express permission.
Pro-tip:http://www.flickr.com/
creativecommons/by-2.0
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10. 3. Violate
association rules
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11. 3. Violate
association rules
Include proper disclosures in bios.
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12. 3. Violate
association rules
Include proper disclosures in bios.
Ensure your blogging efforts are in
accordance with your association’s
online marketing rules.
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13. 4. Talk business
100% of the time
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14. 4. Talk business
100% of the time
People do not typically go on
Facebook, Twitter or Google+ to buy a
house, get mortgage rates, or seek
out a title agent.
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15. 4. Talk business
100% of the time
People do not typically go on
Facebook, Twitter or Google+ to buy a
house, get mortgage rates, or seek
out a title agent.
Be aware of your online community and
what is important to them - not you.
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16. 5. Leave your bio
picture blank
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17. 5. Leave your bio
picture blank
If the site calls for a picture, add
one.
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18. 5. Leave your bio
picture blank
If the site calls for a picture, add
one.
Social networking is people engaging
with people - show the world you’re a
person.
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19. 5. Leave your bio
picture blank
If the site calls for a picture, add
one.
Social networking is people engaging
with people - show the world you’re a
person.
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20. 5. Leave your bio
picture blank
If the site calls for a picture, add
one.
Social networking is people engaging
with people - show the world you’re a
person.
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21. 6. Have an
incomplete profile
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22. 6. Have an
incomplete profile
Would you leave your email address
off your business card?
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23. 6. Have an
incomplete profile
Would you leave your email address
off your business card?
Would you leave sales price and
closing date off of a purchase and
sales agreement?
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24. 6. Have an
incomplete profile
Would you leave your email address
off your business card?
Would you leave sales price and
closing date off of a purchase and
sales agreement?
Would you forget to wear pants to a
cocktail party?
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25. 6. Have an
incomplete profile
Would you leave your email address
off your business card?
Would you leave sales price and
closing date off of a purchase and
sales agreement?
Would you forget to wear pants to a
cocktail party?
Be complete, thorough and thoughtful!
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26. 7. Be afraid of
engaging with people
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27. 7. Be afraid of
engaging with people
Listening at first is a good idea,
but don’t be afraid of interaction.
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28. 7. Be afraid of
engaging with people
Listening at first is a good idea,
but don’t be afraid of interaction.
RT or @reply on Twitter
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29. 7. Be afraid of
engaging with people
Listening at first is a good idea,
but don’t be afraid of interaction.
RT or @reply on Twitter
Comment on Facebook, Google+ and
blog posts.
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30. 7. Be afraid of
engaging with people
Listening at first is a good idea,
but don’t be afraid of interaction.
RT or @reply on Twitter
Comment on Facebook, Google+ and
blog posts.
Write a post in response to
another person’s post.
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31. 8. Use social media
as a billboard only
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32. 8. Use social media
as a billboard only
If you’re not listening, you’re
missing the value of the tool.
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33. 8. Use social media
as a billboard only
If you’re not listening, you’re
missing the value of the tool.
People can hide you on Facebook, and
filter you out on Twitter.
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34. 8. Use social media
as a billboard only
If you’re not listening, you’re
missing the value of the tool.
People can hide you on Facebook, and
filter you out on Twitter.
If you just blast listings, they will
tune you out!
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35. 8. Use social media
as a billboard only
If you’re not listening, you’re
missing the value of the tool.
People can hide you on Facebook, and
filter you out on Twitter.
If you just blast listings, they will
tune you out!
Don’t spam Facebook or LinkedIn
groups.
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36. 9. Auto Direct-
Message (DM) people
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37. 9. Auto Direct-
Message (DM) people
An automated “thank you” is
impersonal.
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38. 9. Auto Direct-
Message (DM) people
An automated “thank you” is
impersonal.
If you want to thank someone for
following you, do it manually.
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39. 9. Auto Direct-
Message (DM) people
An automated “thank you” is
impersonal.
If you want to thank someone for
following you, do it manually.
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40. 10. Be ignorant of
Facebook privacy
rules
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41. 10. Be ignorant of
Facebook privacy
rules
Go to http://www.facebook.com/privacy
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42. 10. Be ignorant of
Facebook privacy
rules
Go to http://www.facebook.com/privacy
Understand...
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43. 10. Be ignorant of
Facebook privacy
rules
Go to http://www.facebook.com/privacy
Understand...
Who can see your posts and
pictures?
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44. 10. Be ignorant of
Facebook privacy
rules
Go to http://www.facebook.com/privacy
Understand...
Who can see your posts and
pictures?
If others can “tag” you?
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45. 10. Be ignorant of
Facebook privacy
rules
Go to http://www.facebook.com/privacy
Understand...
Who can see your posts and
pictures?
If others can “tag” you?
What the default settings are?
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46. 11. Overly syndicate
your content
everywhere
Image:http://corbaniaprime.blogspot.com/2010/05/thoughts-on-cross-posting.html
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47. 11. Overly syndicate
your content
everywhere
Image:http://corbaniaprime.blogspot.com/2010/05/thoughts-on-cross-posting.html
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48. 12. Invite
all of your
Facebook
friends to
all of your
events
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49. 12. Invite
all of your
Facebook
friends to
all of your
events
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50. 13. Post pictures of
your kids online
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51. 13. Post pictures of
your kids online
(unless you truly understand the
site’s privacy settings and
understand who can/will see them.)
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52. 14. Allow for
comprising pictures
of yourself online
www.allmoviephoto.com
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53. 14. Allow for
comprising pictures
of yourself online
www.allmoviephoto.com
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54. 15. Make everything
about you
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55. 15. Make everything
about you
“I just had breakfast.”
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56. 15. Make everything
about you
“I just had breakfast.”
“What a horrible commute!”
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57. 15. Make everything
about you
“I just had breakfast.”
“What a horrible commute!”
“Check out my listing!”
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58. 15. Make everything
about you
“I just had breakfast.”
“What a horrible commute!”
“Check out my listing!”
“Great ham and cheese sandwich for
lunch!”
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59. 15. Make everything
about you
“I just had breakfast.”
“What a horrible commute!”
“Check out my listing!”
“Great ham and cheese sandwich for
lunch!”
“I’ve checked in at Dunkin’ Donuts”
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60. 15. Make everything
about you
“I just had breakfast.”
“What a horrible commute!”
“Check out my listing!”
“Great ham and cheese sandwich for
lunch!”
“I’ve checked in at Dunkin’ Donuts”
“Check out my listing!”
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61. 16. Think you have to
friend, follow or
connect with everyone
Photo: Rileyroxx on Flickr
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62. 16. Think you have to
friend, follow or
connect with everyone
Photo: Rileyroxx on Flickr
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63. 16. Think you have to
friend, follow or
connect with everyone
Photo: Rileyroxx on Flickr
Your networks, your choice!
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64. 17. Pay money to get
more Twitter
followers
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65. 17. Pay money to get
more Twitter
followers
It’s not the “following” that counts
- it’s why you’re being followed.
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66. 17. Pay money to get
more Twitter
followers
It’s not the “following” that counts
- it’s why you’re being followed.
How to get more “real” followers?
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67. 17. Pay money to get
more Twitter
followers
It’s not the “following” that counts
- it’s why you’re being followed.
How to get more “real” followers?
Post interesting content
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68. 17. Pay money to get
more Twitter
followers
It’s not the “following” that counts
- it’s why you’re being followed.
How to get more “real” followers?
Post interesting content
Take interest in others
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69. 17. Pay money to get
more Twitter
followers
It’s not the “following” that counts
- it’s why you’re being followed.
How to get more “real” followers?
Post interesting content
Take interest in others
RT/Quote links you find valuable
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70. 18. Systematically
ask for endorsements
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71. 18. Systematically
ask for endorsements
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72. 19. Leave comments
about you or your
company unanswered
http://www.yelp.com/biz/advanced-towing-arlington
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73. 19. Leave comments
about you or your
company unanswered

74. 19. Leave comments
about you or your
company unanswered
Set Google Alerts for your personal
and trade name(s). (www.google.com/
alerts)

75. 19. Leave comments
about you or your
company unanswered
Set Google Alerts for your personal
and trade name(s). (www.google.com/
alerts)
Check Yelp, Google Places, Twitter,
Facebook Page (reviews) for your
business.

76. 19. Leave comments
about you or your
company unanswered
Set Google Alerts for your personal
and trade name(s). (www.google.com/
alerts)
Check Yelp, Google Places, Twitter,
Facebook Page (reviews) for your
business.
Address the concerns: Acknowledge,
Apologize, Act

77. 20.Lie, embellish or
exaggerate
photo: www.dazzle.com
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78. 20.Lie, embellish or
exaggerate
photo: www.dazzle.com
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79. Bonus (part one)

80. Bonus (part one)
Try to avoid these inadvertent gaffs:

81. Bonus (part one)
Try to avoid these inadvertent gaffs:
The Twitter “DM Fail”

82. Bonus (part one)
Try to avoid these inadvertent gaffs:
The Twitter “DM Fail”
The Facebook “Oops, this was
supposed to me a message” post.

83. Bonus (part one)
Try to avoid these inadvertent gaffs:
The Twitter “DM Fail”
The Facebook “Oops, this was
supposed to me a message” post.
Damn you, autocorrect!

84. Bonus (part two):
Things to think
about...
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85. Bonus (part two):
Things to think
about...
Discuss politics?
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86. Bonus (part two):
Things to think
about...
Discuss politics?
Discuss religion?
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87. Bonus (part two):
Things to think
about...
Discuss politics?
Discuss religion?
How far do you go with humor?
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88. Bonus (part two):
Things to think
about...
Discuss politics?
Discuss religion?
How far do you go with humor?
Going “offline” - what is permissible
turn-time for social media responses?
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89. Thank you!
Derek.Massey@MSSG.com
603-621-1506
DerekMassey on:
Facebook
Twitter
LinkedIn
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