The Political Sell

The Democratic Society The political sell How to make the case for innovation in political organisations Slides from a presentation at UK GovCamp London, 23 January 2010 Co-presenters Steph Gray and Paul Clarke

THE DEMOCRATIC SOCIETY Who are you pitching to? Politicians? or o cials? http://www.demsoc.org

THE DEMOCRATIC SOCIETY Know your organisation • Who’s the “green light person”? • Whose voice does that person listen to? • What messages will appeal to them? http://www.demsoc.org

THE DEMOCRATIC SOCIETY Use the right words Civic Community Savings Neighbourhood Self-help Empowerment Civil society http://www.demsoc.org

Use the right evidence Politicians don’t trust Politicians trust THE DEMOCRATIC SOCIETY Central Gvt O cials trust (in local gov) Councils under their party’s control Statistics Councils under another party’s control Good narratives Thinktanks Voters they canvass O cials don’t trust Big companies Political party Local Gvt (in central gov) http://www.demsoc.org

Know your audience’s prejudices The net is Only the THE DEMOCRATIC SOCIETY dangerous middle classes use the net Online politics is extremist and unrepresentative http://www.demsoc.org

THE DEMOCRATIC SOCIETY Challenge the fears • It will cost a lot • There will be porn • People will say bad things about us • We will be sued http://www.demsoc.org

THE DEMOCRATIC SOCIETY Presentation by Anthony Zacharzewski for the Democratic Society, January 2010 ajz10@demsoc.org | @anthonyzach http://www.demsoc.org

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The Political Sell

by The Democratic Society on Jan 24, 2010

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The Political Sell — Presentation Transcript