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Connecting with customers - Deluxe Small Business Heroes Tour

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Deluxe Corporation
Deluxe Corporation

How to establish and maintain relationships for your business, how to get customers to work for you, and strategies for building relationships

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A PRESENTATION FROM DELUXE Connecting With Your Customers SEPT/OCT 2010 follow hashtag #deluxehero
you have with your customers vary… from customer, to customer, to customer. The Relationships…
…… .produce varying results: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And, Those Relationships…
[object Object],[object Object],Missed Opportunities
Stop Doing All The Work!
Get your customers working for you. Instead..
What Are We Talking About? One approach. All customers One approach. With customer’s name Multiple approaches based on static factors Multiple approaches based on history One approach. All customers One approach. With customer’s name Multiple approaches based on static factors Multiple approaches based on history Multiple approaches based on static factors
Why Now? Because…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
And, your time is even more valuable! You are less in control than you used to be.
[object Object],[object Object],[object Object],Your Job…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New & Transactional Returning & Loyal It Depends…..What kind of customer are they? Their Job?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Angels Advocates Allies Advocates create Allies Angels create Advocates A Deliberate Relationship Strategy Source: Stone Mantel
Customer Strategy In-Play Angels Advocates Allies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Stone Mantel
What words would you use to describe your customers in each of the categories? Your Customer Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Angels Advocates Allies Source: Stone Mantel
Let’s Share
[object Object],[object Object],[object Object],[object Object],Relationship Strategy for Allies
[object Object],[object Object],[object Object],[object Object],[object Object],Relationship Strategy for Advocates
[object Object],[object Object],[object Object],[object Object],[object Object],Relationship Strategy for Angels
Name your Angels: Name your Advocates: Name your Allies: ,[object Object],[object Object],Your Customer Strategy
Potential Customers
[object Object],[object Object],[object Object],[object Object],[object Object],Helping Allies Learn More About You
It’s All About Connections

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Connecting with customers - Deluxe Small Business Heroes Tour

  • 1. A PRESENTATION FROM DELUXE Connecting With Your Customers SEPT/OCT 2010 follow hashtag #deluxehero
  • 2. you have with your customers vary… from customer, to customer, to customer. The Relationships…
  • 3.
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  • 5. Stop Doing All The Work!
  • 6. Get your customers working for you. Instead..
  • 7. What Are We Talking About? One approach. All customers One approach. With customer’s name Multiple approaches based on static factors Multiple approaches based on history One approach. All customers One approach. With customer’s name Multiple approaches based on static factors Multiple approaches based on history Multiple approaches based on static factors
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  • 22. It’s All About Connections