1) The document discusses various ways for businesses to better understand and serve their customers, such as through research in social psychology, providing personalized and high-quality services, and calling customers by name. 2) It also recommends surprising customers with offers, focusing on building goodwill through honesty and value rather than spending money, having a proactive loyalty program, using storytelling to promote the brand, and getting customer feedback to aid innovation. 3) Additionally, the document suggests focusing on making good memories over lower costs, knowing the target audience well, showing forgiveness when mistakes are made, appreciating loyal customers, and organizing events for customers.

1. Things You Should Know About
Your Customers
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2. How Well Do You Understand
Your Customer’s Need?
Isn’t it an important question? However, answer to
it will be fruitful and help you to grow as an
organization.
Research in Social phycology will help you to
understand your customer’s needs. Below is the list
of studies that present to you with things that
customer expects from you.
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3. Customers Appreciate
Value Services
According to a recent study, customers appreciate
services that are high in quality, effective, efficient and
fulfilling. Such services are often enjoyed by
customers and helps organization get a good name
through word of mouth publicity.
Also, impolite, slow, inept qualities are few important
reasons why customers discontinue to use a product
of company.
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4. Personalization
Is The Key
Providing a personalized service to customers
will help to build a strong customer relation and
bring them back to your product.
With personalization, customers feel more
connected and recognized. Hence, it will help
your business to grow and increase your brand
value.
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5. Call Your Customers
By Name
Hearing our name is one of the pleasing
sounds, as per research examining brain
activation. People listen carefully when someone
calls them by their name.
It is also a form of personalization. So, don’t
forget to mention names of respective customers
before having a word with them.
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6. Surprise With Offers
Customers love surprises.
They often tend to speak more about a
good experience they received from an
awesome surprise.
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7. Goodwill Need
Not Be Costly
In business, creating goodwill can help you
build relationships that safeguard the long-
term success of your business.
Goodwill can be created on certain values
like honesty, quality, consistency, value
added services, personalization etc. It is
your performance and not the amount of
money you are willing to spend.
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8. Have a Proactive Approach,
When It Comes Of Customer
Loyalty Program
Study reveals that customers stay around
Customer loyalty program that is already
started.
The chances of sticking to customer loyalty
program increases double fold if the campaign
has already given the thrust.
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9. Brand Stories Will
Help You Drive Sales
Often, storytelling is a persuasive form of
driving customer’s attention and sales.
With a story, customers feel a part of
brand and hence,
develop an instant connection.
Definitely, storytelling is an effective way
of marketing.
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10. Customers Are Great Source Of
Inspiration To Innovate
Are you short of ideas to innovate? Do
you need interesting ideas? Well,
customers would help you with
innovations.
Get their feedbacks on products, know
their suggestions, and understand their
needs and then you would be in a better
position to innovate.
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11. Good Memories
Over Lower Costs
Did you notice that beer companies
often projects a memorable time with
their beer in advertisements; rather
than lower costs.
This is because customers are more
attached to good memories and time
well spent than other factors.
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12. Know Your Audience
Make a deep study of your brand and
its customers.
Understand your target audience so
that you prepare strategies that will
be relevant for them.
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13. Never Shy Away
From Forgiveness
After all we all are humans and so
bound to make mistakes. There would
a point when a customer will not be
happy with your service.
Here, you should kindly ask for
feedback and apology and
successfully make him convince that
he will not face such issues again.
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14. Keep a Track Of
Your Loyal Customers
There are few customers who are
associated with your brand since
inception. Appreciate their loyalty
by writing them a thank you note
and wishing them on anniversaries
and festivals.
Provide them customized offers and
make them feel special.
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15. Plan various events like a quiz show or a
lucky draw event for your customer.
This will increase the interest in your brand
and will set you part from your competitor.
Organize Events“ ”

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