BENCHMARKING OF VANILLA ICE CREAMS
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Benchmarking of Vanilla Ice Creams (Ingredient, Nutritional Stats Comaprison, Sensory Evaluation etc)
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BENCHMARKING OF VANILLA ICE CREAMS
- 1. BENCHMARKING OF VANILLA ICE CREAMS Khushbu Dahiya Kiran Meena Kirti B Gaikwad Deepu R Unnithan
- 2. ICE CREAM Definition: It is a frozen food made from a mixture of dairy ingredients containing at least 10% milk fat, before the addition of bulky ingredients, and must weigh a minimum of 4.5 to the gallon Vanilla Flavour Vanilla has the characteristic of producing a very pleasing and palatable aroma and flavour in a food like the ice cream. 75% of all ice creams contain vanilla.
- 3. STANDARD NUTRITIONAL VALUES The general nutritional values of ice cream is given below. Percent daily values are based on 2000 calorie diet. Nutritional values are based on USDA nutrient database SR18 Nutritional Facts 66 g (1/2 cup) Calories 145 Total Fat 7.92 g Cholesterol 32 mg Sodium 58 mg Potassium 143 mg Total Carbohydrates Dietary Fibre Sugars 16.99 g 0.5 g 15.28 g Protein 2.52 g Vitamin A 6 % Vitamin C 1 % Calcium 9 % Iron 0
- 4. VADILAL Industries Limited “Happinezz Ka Swaad” From a small outlet in Ahmedabad over 80 years back, Vadilal Industries Ltd has today emerged as India’s second largest ice cream player. The company is also one of the largest processed food players in India with significant exports of frozen vegetables and ready to eat snacks, curries and breads. Established in 1907.
- 5. VADILAL ICE CREAM Product Name: Super Vanilla Description: Medium Fat Frozen Desert Nutritional Facts 100 g Energy 186 kcal Protein 3.5 g Total Carbohydrate 25 g Added Sugar 14 g Fat 8 g Saturated Fat 5.6 g Trans Fat 0 g
- 6. CREAMBELL “Bells Of Joy” Cream bell ice cream was formed in a technical collaboration between ice cream major “Candia” of France and the Jaipuria Group (R J Corp.). It is produced by Devyani Food Industries Pvt. Ltd. Cream bell is amongst the top 5 ice cream brands of India.
- 7. Cream Bell Product: Vanilla Ice Cream Description: Medium Fat Frozen Desert Nutritional Facts 100 g Energy 280 kcal Protein 3.8 g Total Carbohydrate 23 g Added Sugar 16.5 g Fat 7 g
- 8. AMUL ICE CREAM “Real Milk, Real Ice Cream” Amul Ice Cream was launched on 10th March, 1996 in Gujarat. The portfolio consisted of impulse products like sticks, cones, cups as well as take home packs and institutional/catering packs. It became the largest ice cream maker in the country in 2001 and continues to be in top position. Today the market share of Amul ice cream is 38% share against the 9% market share of HLL, thus making it 4 times larger than its closest competitor
- 9. AMUL ICE CREAM Product: Amul Ice Cream, Vanilla Flavour Description: Made from fresh milk, no vegetable oil Nutritional Facts 100 ml Energy 115 kcal Energy From Fat 64 kcal Total Fat 7.1 g Saturated Fat 4.9 g Cholesterol 18.9 mg Total Carbohydrate 10.7 g Added Sugar 8.0 g Protein 2.0 g Calcium 95 mg
- 10. Queen Dairy A Uttar Pradesh based local industry. Produces ice creams and supplies in local market
- 11. Queen Dairy Product: Vanilla Ice Cream Description: Medium Fat Frozen Desert Nutritional Facts 100 g Energy 175 kcal Protein 3.5 g Total Carbohydrates 17.5 g Fat 6 g Calcium 150 mg
- 12. MOTHER DAIRY • Mother Dairy, set up in 1974, is a wholly owned subsidiary of the National Dairy Development Board (NDDB) of India. It is the third largest ice cream company after Amul and Kwality Wals
- 13. Mother Dairy Product: Dietz Sugar Free Ice Cream-Natural Vanilla Description: Vanilla flavour frozen milk product proprietary food (milk product) Nutritional Facts 100 g Energy 112 kcal Protein 4.8 g Fat 5.2 g Carbohydrate 11.5 g Sugar 0 g Dietary Fibre 3 g Calcium 185 mg
- 14. Haagen-Dazs “Made Like No Other” • An Ice cream brand established in New York in 1961. Häagen-Dazs ice cream holds the distinction of being one of the few commercial ice cream brands not to use stabilizers such as guar gum, xanthan gum, or carageenan.
- 15. Haagen-Dazs Product: Ice Cream – Vanilla Description: Premium Medium Fat Frozen Desert Nutritional Facts 100 g Energy 224 kcal Protein 3.8 g Fat 15.2 g Saturated Fat 9.3 g Trans Fat 0.8 g Carbohydrates 18.1 g Sugar 12.8 g Sodium 55 mg
- 16. INGREDIENTS COMPARISON Vadilal Queen Dairy Cream Bell Mother Dairy Haagen Dazs Amul Water Y Y Y Y Y Y Sugar Y Y Y Y Y Y Milk Solids Y Y Y Y Y Y Edibile Vegetable Oil Y Y Y N Y N Liquid glucose Y Y N N N/A N/A Maltodextrose Y N Y N N/A N/A Emulsifiers & Stabilizers E471,E 412,E4 07,E46 6 E471,E 412,E4 07,E46 6 E471,E4 12,E407, E466 E412,E410 ,E466,E43 3,E407 Y Y Oligofructose, Fructose, Modified Starch, Calcium Caseinate, Sucralose N N N Y N N
- 17. NUTRITIONAL STATS COMPARISON Nutritional Fact Highest Lowest Energy Cream Bell (280 kcal) Mother Dairy (112 kcal) Protein Mother Dairy (4.8 g) Amul (2 g) Total Carbohydrates Vadilal (25 g) Amul (10.1 g) Added Sugar Cream Bell (16.5 g) Mother Dairy (0 g) Fat Haagen Dazs(15.2 g) CreamBell (6 g)
- 18. Sensory & Price Evaluation Vadilal Cream Bell Amul Queen Dairy Mother Dairy Haazen Dazs Flavour 3.5 2 4.5 1 4 4 Texture 4 3.5 4 1 4.5 3.5 Hardness (Least hard) 3.5 2 4 4 4 4.5 Sweetness 4 4.5 3 4 3 3.5 After Taste 3.5 2 4.5 1 4 3 Meltability (Easiest) 3 2.5 4 4 4 4 OVERALL 21.5 16.5 24 15 23.5 22.5 Vadilal Cream Bell Amul Queen Dairy Mother Dairy Dietz Haazen Dazs Price per 100ml Rs.9.50 Rs.12.50 Rs.10.50 Rs.12.50 Rs.22 Rs.225
- 19. Market Share
- 20. VERDICT Overall, people preferred Amul Ice Creams the most followed by Mother Dairy, Haazen Dazs, Vadilal and Cream Bell respectively, The local ice cream brand Queen Dairy was least preferred THANK YOU