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THE UK MARKET RETAIL STORE VISIT BY FRL
ASDA, MILTON KEYNES, UK.
4TH OCTOBER 2022
01
AGENDA
BACKGROUND
To understand the product availability in the
UK Supermarkets especially in the Asda’s.
Asda, one of the largest UK groceries by
market share with 14.7% share of the
supermarket sector after Tesco &
sainsbury’s. Asda is seeking to overtake
Sainsbury as the UK's second-largest grocery
02
SUPERMARKET SWEEP
MARKET SHARE, MAY 2022
SOURCE: KANTAR, 2022 03
GREAT BRITAIN GROCERY MARKET SHARE (12 WEEKS ENDING)
04
Brand Observed
Founded in 2015 by Mart Matros, the founder of Pandy.
The company began delivering snacks including energy
drinks, protein bars, lentil chips and candy across the
United Kingdom and over 30 markets worldwide. With
that vision to create new Better-for-you products, never
compromising the taste.
Company overview:
Target Product Category : Protein Bars
Name of the Product : Pandy protein Bars
05
NUMBER OF
FLAVOURS
• Protein bar caramel salt,
• Protein bar creamy milk
• Protein bar Nougat hazelnut
• Protein chocolate sticks
There Are 4 Flavours
06
SINGLE LAYER
Item per serving weight : 35g
Suitable for: Vegetarians
RDA for Indians - 0.8 to 1 g protein per kg body weight per day – ICMR
RDA for UK - RNI is 0.75g of protein per kg bodyweight per day – Nutrition.org.uk
When to take at Mealtimes
Activity: Great option when you’re in need of that extra energy.
Country of Manufacturer: United Kingdom
Features: 12g of protein, 1.1g of sugar, 131kcal energy
18 IN A BOX
07
08
Protein bar with a taste of caramel and sea
salt. Coated with milk chocolate.
Protein bar caramel salt:
Major Ingredients:
Couverture chocolate (22.5%), milk protein, bovine
collagen hydrolysate, isomalto-oligosac- charide,
soy crisps (soy protein isolate, cocoa powder,
tapioca starch), water, chocolate pieces (3.3%),
palm fat, salt.
Per serve: 100g
Energy: 365kcal
Fat: 14g
Carbohydrate: 31g
Sugar : 3.2g
Sugar Polyols: 26g
Protein : 35g
Fibre: 8.1g
Salt: 0.65g
Sweeteners Used:
Sucralose, Maltitol
Emulsifier:
Soy lecithin
Protein Source:
Milk Protein, Soy protein, Bovine collagen
hydrosylate
Humectant:
Glycerine
Flavor:
Natural flavouring
Allergen:
May contain traces of egg, gluten,
peanuts, and nuts
Caution:
Excessive consumption may produce
laxative effects.
Colors:
Fat reduced cocoa Powder
Fat:
Fat reduced cocoa Powder
Health benefits:
Product supports the building and
maintenance of lean muscle mass and
provides extra energy.
09
Protein filled bar with taste of creamy milk
and chocolate
Protein bar Creamy Milk:
Major Ingredients:
Milk protein, collagen hydrolysate, cocoa butter,
cocoa mass, whole milk powder, barley malt
extract, sunflower oil, water
Per serve:100g
Energy:387kcal
Fat: 15g
Carbohydrate: 38g
Sugar : 4.2g
Sugar Polyols: 28g
Protein : 35g
Fibre:3.1g
Salt:0.12g
Sweeteners Used:
Sucralose, Maltitol
Emulsifier:
Soy lecithin
Protein Source:
Milk Protein, Bovine collagen hydrosylate
Humectant:
Glycerine
Flavor:
Natural flavouring
Allergen:
May contain traces of
egg, gluten, peanuts, and nuts
Caution:
Excessive consumption may produce
laxative effects.
Colors:
Fat reduced cocoa Powde
Fat:
Fat reduced cocoa Powder
Health benefits:
Product supports the building and
maintenance of lean muscle mass and
provides extra energy.
10
Bar filled with protein and a taste
of nougat and hazelnut. Coated with milk
chocolate.
Protein bar caramel salt
Major Ingredients:
Couverture chocolate (21.5%), milk protein, bovine
collagen hydrolysate, isomalto-oligosac- charide,
roasted hazelnuts (5%), water, chocolate pieces
(4.5%), hazelnut filling (2%) -hazelnuts, rapeseed
oil, partly hydrogenated rapeseed fat, Palm fat,
Salt.
Per serve:100g
Energy:373kcal
Fat: 16g
Carbohydrate: 30g
Sugar : 4.6g
Sugar Polyols: 25g
Protein : 34g
Fibre:7.3g
Salt:0.18g
Sweeteners Used:
Sucralose, Maltitol, Sugar
Emulsifier:
Soy lecithin
Protein Source:
Milk Protein, Hazelnut , Bovine collagen
hydrosylate
Humectant:
Glycerine
Flavor:
Natural flavouring
Allergen:
May contain traces of egg, gluten,
peanuts, and nuts
Caution:
Excessive consumption may produce
laxative effects.
Colors:
Fat reduced cocoa Powder
Fat:
Fat reduced cocoa Powder
Health benefits:
Product supports the building and
maintenance of lean muscle mass and
provides extra energy.
11
Crispy tasty chocolate coated wafers with
protein and low sugar
Protein Chocolate sticks:
Major Ingredients:
Major/ primary Ingredients: Cocoa butter, whey
protein concentrate (milk),
whole milk powder, shea oil, rice flour, potato
starch, coconut oil, teff flour, butter concentrate
(milk), soy flour, salt
Per serve:100g
Energy:526kcal
Fat: 39g
Carbohydrate: 37g
Sugar : 4.2g
Sugar Polyols: 28g
Protein : 16g
Fibre:1.3g
Salt:0.3g
Sweeteners Used:
Sucralose, Maltitol, Sugar
Emulsifier:
Soy lecithin, Egg yolk
Protein Source:
Whey protein
Raising Agent:
Sodium bicarbonate
Flavor:
Bourbon vanilla extract
Allergen:
May contain traces of egg, gluten,
peanuts, and nuts
Caution:
Excessive consumption may produce
laxative effects.
Colors:
Fat reduced cocoa Powder
Fat:
Fat reduced cocoa Powder
Health benefits:
Product supports the building and
maintenance of lean muscle mass and
provides extra energy.
At Food Research Lab, our new food product development scientists
formulate the protein carbs bars from various healthy and nutritious raw
materials. Our contract research team assists manufacturers and start up
in developing the product that could meet the recommended dietary
allowances guidelines, required shelf life and sensory. Our facility enables
to conduct pH, acidity, water activity, texture analysis, microbial analysis,
antioxidant activity, total flavonoid content, phenolic content, and sensory
analysis.
12
info@foodresearchlab.com
www.foodresearchlab.com
+44- 161 818 4656
UNITED KINGDOM
+91 9566299022
EMAIL
WEBSITE
INDIA
Contact Us
13
THANK YOU

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new food product development

  • 1. THE UK MARKET RETAIL STORE VISIT BY FRL ASDA, MILTON KEYNES, UK. 4TH OCTOBER 2022 01
  • 2. AGENDA BACKGROUND To understand the product availability in the UK Supermarkets especially in the Asda’s. Asda, one of the largest UK groceries by market share with 14.7% share of the supermarket sector after Tesco & sainsbury’s. Asda is seeking to overtake Sainsbury as the UK's second-largest grocery 02
  • 3. SUPERMARKET SWEEP MARKET SHARE, MAY 2022 SOURCE: KANTAR, 2022 03
  • 4. GREAT BRITAIN GROCERY MARKET SHARE (12 WEEKS ENDING) 04
  • 5. Brand Observed Founded in 2015 by Mart Matros, the founder of Pandy. The company began delivering snacks including energy drinks, protein bars, lentil chips and candy across the United Kingdom and over 30 markets worldwide. With that vision to create new Better-for-you products, never compromising the taste. Company overview: Target Product Category : Protein Bars Name of the Product : Pandy protein Bars 05
  • 6. NUMBER OF FLAVOURS • Protein bar caramel salt, • Protein bar creamy milk • Protein bar Nougat hazelnut • Protein chocolate sticks There Are 4 Flavours 06
  • 7. SINGLE LAYER Item per serving weight : 35g Suitable for: Vegetarians RDA for Indians - 0.8 to 1 g protein per kg body weight per day – ICMR RDA for UK - RNI is 0.75g of protein per kg bodyweight per day – Nutrition.org.uk When to take at Mealtimes Activity: Great option when you’re in need of that extra energy. Country of Manufacturer: United Kingdom Features: 12g of protein, 1.1g of sugar, 131kcal energy 18 IN A BOX 07
  • 8. 08 Protein bar with a taste of caramel and sea salt. Coated with milk chocolate. Protein bar caramel salt: Major Ingredients: Couverture chocolate (22.5%), milk protein, bovine collagen hydrolysate, isomalto-oligosac- charide, soy crisps (soy protein isolate, cocoa powder, tapioca starch), water, chocolate pieces (3.3%), palm fat, salt. Per serve: 100g Energy: 365kcal Fat: 14g Carbohydrate: 31g Sugar : 3.2g Sugar Polyols: 26g Protein : 35g Fibre: 8.1g Salt: 0.65g Sweeteners Used: Sucralose, Maltitol Emulsifier: Soy lecithin Protein Source: Milk Protein, Soy protein, Bovine collagen hydrosylate Humectant: Glycerine Flavor: Natural flavouring Allergen: May contain traces of egg, gluten, peanuts, and nuts Caution: Excessive consumption may produce laxative effects. Colors: Fat reduced cocoa Powder Fat: Fat reduced cocoa Powder Health benefits: Product supports the building and maintenance of lean muscle mass and provides extra energy.
  • 9. 09 Protein filled bar with taste of creamy milk and chocolate Protein bar Creamy Milk: Major Ingredients: Milk protein, collagen hydrolysate, cocoa butter, cocoa mass, whole milk powder, barley malt extract, sunflower oil, water Per serve:100g Energy:387kcal Fat: 15g Carbohydrate: 38g Sugar : 4.2g Sugar Polyols: 28g Protein : 35g Fibre:3.1g Salt:0.12g Sweeteners Used: Sucralose, Maltitol Emulsifier: Soy lecithin Protein Source: Milk Protein, Bovine collagen hydrosylate Humectant: Glycerine Flavor: Natural flavouring Allergen: May contain traces of egg, gluten, peanuts, and nuts Caution: Excessive consumption may produce laxative effects. Colors: Fat reduced cocoa Powde Fat: Fat reduced cocoa Powder Health benefits: Product supports the building and maintenance of lean muscle mass and provides extra energy.
  • 10. 10 Bar filled with protein and a taste of nougat and hazelnut. Coated with milk chocolate. Protein bar caramel salt Major Ingredients: Couverture chocolate (21.5%), milk protein, bovine collagen hydrolysate, isomalto-oligosac- charide, roasted hazelnuts (5%), water, chocolate pieces (4.5%), hazelnut filling (2%) -hazelnuts, rapeseed oil, partly hydrogenated rapeseed fat, Palm fat, Salt. Per serve:100g Energy:373kcal Fat: 16g Carbohydrate: 30g Sugar : 4.6g Sugar Polyols: 25g Protein : 34g Fibre:7.3g Salt:0.18g Sweeteners Used: Sucralose, Maltitol, Sugar Emulsifier: Soy lecithin Protein Source: Milk Protein, Hazelnut , Bovine collagen hydrosylate Humectant: Glycerine Flavor: Natural flavouring Allergen: May contain traces of egg, gluten, peanuts, and nuts Caution: Excessive consumption may produce laxative effects. Colors: Fat reduced cocoa Powder Fat: Fat reduced cocoa Powder Health benefits: Product supports the building and maintenance of lean muscle mass and provides extra energy.
  • 11. 11 Crispy tasty chocolate coated wafers with protein and low sugar Protein Chocolate sticks: Major Ingredients: Major/ primary Ingredients: Cocoa butter, whey protein concentrate (milk), whole milk powder, shea oil, rice flour, potato starch, coconut oil, teff flour, butter concentrate (milk), soy flour, salt Per serve:100g Energy:526kcal Fat: 39g Carbohydrate: 37g Sugar : 4.2g Sugar Polyols: 28g Protein : 16g Fibre:1.3g Salt:0.3g Sweeteners Used: Sucralose, Maltitol, Sugar Emulsifier: Soy lecithin, Egg yolk Protein Source: Whey protein Raising Agent: Sodium bicarbonate Flavor: Bourbon vanilla extract Allergen: May contain traces of egg, gluten, peanuts, and nuts Caution: Excessive consumption may produce laxative effects. Colors: Fat reduced cocoa Powder Fat: Fat reduced cocoa Powder Health benefits: Product supports the building and maintenance of lean muscle mass and provides extra energy.
  • 12. At Food Research Lab, our new food product development scientists formulate the protein carbs bars from various healthy and nutritious raw materials. Our contract research team assists manufacturers and start up in developing the product that could meet the recommended dietary allowances guidelines, required shelf life and sensory. Our facility enables to conduct pH, acidity, water activity, texture analysis, microbial analysis, antioxidant activity, total flavonoid content, phenolic content, and sensory analysis. 12
  • 13. info@foodresearchlab.com www.foodresearchlab.com +44- 161 818 4656 UNITED KINGDOM +91 9566299022 EMAIL WEBSITE INDIA Contact Us 13