Employer Branding focuses on the recruitment, retention and productivity management initiatives targeted at enhancing a company's perception in the minds of its current employees and key external stakeholders (i.e., active and passive candidates, media).
Employer Branding is a targeted, coordinated, long-term strategy. It’s an ongoing process, not a quick fix.
Your organization’s strength = the strength of its team.
Strong, clear and engaging employer brand:
Attracts the best talent to your organization
Ensures high employee retention and overall superior team performance
Weak brand/lack of brand awareness:
Contributes to growing employee dissatisfaction
Fosters lack of motivation
Creates high turnover
Why employees like their work? I like my work – 88% Correlation analysis I see how my objectives correspond to YOTA's goals. YOTA gives me the best opportunities for growth and development. I feel my importance to YOTA I am proud to say that I work at YOTA 90 73 78 94 VOICE area Corr. 0.43* 0.41 0.48 0.4 Result, % 0,43* - strength of correlation Correlation above 0.40 is considered to be significant Result above 81% Result equal or below 70% Result in the range 71% - 80%
Исходная ситуация Потенциальные кандидаты не знают о Yota как работодателе Трудно найти подходящих кандидатов как по профессиональным навыкам, так и компетенциям Yota Размытый образ Yota как работодателя
The main attributes of a strong brand story are: Clarity, Consistency and Character.
To engage your prospective candidates and current employees with your brand story, your organization needs to create a connection at every single touchpoint.
There’s a multitude of channels available – the challenge is to determine the right set of communication tools for your organization: what channels will reach your audiences most effectively and motivate them to take action?