Поддержание и развитие бренда
 работодателя в эпоху перемен

                 Дарья Рудник
                 Наталья Рушайло
Наталья Рушайло
Дарья Рудник
SWEDBANK in Russia
and globally
Swedbank home markets

Sweden                  Latvia

Branches    436         Branches      74

Employees   8635        E...
Other markets

                                     Kaliningrad

                                                   Helsin...
Swedbank shall just be a step, a click or
Service Leadership
a ring away

It should always be easy to get in touch with us...
Our Vision – We want to be the leading financial institution
    in the markets where we are present.




By leading we me...
SWEDBANK Employer
Brand
Swedbank Employer Brand



 Experts in
  banking



                                      Swedbank
   Young        Externa...
What is our BRAND?
“A brand is more than a name or a logo — it is a
    promise and a contract with every customer with
    whom you are deal...
What is our promise?

 Symbols                                              Behaviours
                                   ...
Role of HR in Swedbank




            Managers     Employees    Customers.
   HR
            attitudes     attitudes     ...
Communication




                News
Intranet
Communication




        Values   News
Communication




        Values           News

                 Ideas
IDEA Box
•   Service Leadership
•   Business opportunities
•   Products and processes
•   Cost efficiency
•   Cross-functi...
Communication




        Values            News

                 Ideas

                         Opinions
We ask!


•   Internal clients satisfaction survey

•   VOICE

•   Surveys ad hoc
Communication




        Values            News

                 Ideas

       Changes           Opinions
Café seminar
Think it
 Say it
 Do it
For more information please
              contact
http://dariarudnik.wordpress.com
Поддержание и развитие бренда работодателя в эпоху перемен
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Поддержание и развитие бренда работодателя в эпоху перемен

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Презентация Дарьи Рудник и Натальи Рушайло к выступлению на конференции «Построение и продвижение бренда привлекательного работодателя» компании компании GRP – Service 19 мая 2009 г.

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Поддержание и развитие бренда работодателя в эпоху перемен

  1. 1. Поддержание и развитие бренда работодателя в эпоху перемен Дарья Рудник Наталья Рушайло
  2. 2. Наталья Рушайло
  3. 3. Дарья Рудник
  4. 4. SWEDBANK in Russia and globally
  5. 5. Swedbank home markets Sweden Latvia Branches 436 Branches 74 Employees 8635 Employees 2659 ATMs 863 ATMs 332 Estonia Lithuania Branches 86 Branches 123 Employees 3346 Employees 3237 ATMs 560 ATMs 395
  6. 6. Other markets Kaliningrad Helsinki Oslo St. Petersburg Moscow Copenhagen Kiev Luxembourg Marbella Tokyo New York Shanghai
  7. 7. Swedbank shall just be a step, a click or Service Leadership a ring away It should always be easy to get in touch with us, with generous opening hours and a first-class service level via the Internet bank, the Telephone bank or face-to-face meetings. Many of our services are available 24 hours a day, 365 days of the year. Call us, log on to the Internet bank or visit one of our branches! 7
  8. 8. Our Vision – We want to be the leading financial institution in the markets where we are present. By leading we mean • the highest customer satisfaction • the best profitability • Employer of Choice
  9. 9. SWEDBANK Employer Brand
  10. 10. Swedbank Employer Brand Experts in banking Swedbank Young External Internal employees professionals Tellers
  11. 11. What is our BRAND?
  12. 12. “A brand is more than a name or a logo — it is a promise and a contract with every customer with whom you are dealing” Richard Branson
  13. 13. What is our promise? Symbols Behaviours Behaviours Symbols Training Management Work environment Support teams Leadership Communication Empowerment Stories Core competencies Corporate Values Structure scorecard Governance Reward Policies Processes Performance Reward and management Systems Business Business Reward and measurement measurement context context
  14. 14. Role of HR in Swedbank Managers Employees Customers. HR attitudes attitudes Level of Processes and and Service and tools behaviors behaviors delivered
  15. 15. Communication News
  16. 16. Intranet
  17. 17. Communication Values News
  18. 18. Communication Values News Ideas
  19. 19. IDEA Box • Service Leadership • Business opportunities • Products and processes • Cost efficiency • Cross-functional cooperation IDEA BOX
  20. 20. Communication Values News Ideas Opinions
  21. 21. We ask! • Internal clients satisfaction survey • VOICE • Surveys ad hoc
  22. 22. Communication Values News Ideas Changes Opinions
  23. 23. Café seminar
  24. 24. Think it Say it Do it
  25. 25. For more information please contact http://dariarudnik.wordpress.com

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