Job Search Marketing: New Strategies

This book isn’t for everybody. ✤ If you know what you want to do and where you want to go, this book is for you. ✤ If you want to start on the path of differentiating yourself from your peers, this book is for you. ✤ If you don’t want to hear the sound of crickets chirping during your job search, this book is for you. 2 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

The Gloom and Doom... ✤ “The worst recession since the Great Depression has left a scorched landscape that will weigh on the labor market and broader economy for years to come...” WSJ October 2009 3 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

Here’s the math... July/August 2009 Data: July August Job Openings 2,408,000 2,387,000 Job Hires 4,228,000 4,029,000 Separations 4,430,000 4,265,000 7 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

Job Search 80/20 Rule ✤ 80%+ of the available positions are NEVER ADVERTISED. ✤ 80% of job searchers chase 20% of the available positions. ✤ This causes ‘cricket chirp’. ‘Cricket chirp’ is when people send their resumes in for position after position and hear nothing back but the sound of crickets. ✤ 20% of savvy job searchers have access to 80% of the available positions...jobs that most others will not ﬁnd. 8 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

...that’s how 5,000 people apply for 1 job opening. ...so what makes anyone think that the HR manager is going to read & screen all those resumes? Or your resume will somehow rise above the clutter of hundreds of others? 9 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

How are employers sourcing for job candidates? 2009 Jobvite.com Survey: ✤ 76% Plan to invest in employee referral networks ✤ 72% will increase use of social networks ✤ 66% have hired candidates identiﬁed from social networks ...remember, 80%+ of available jobs are never advertised. 12 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

Having a resume is NOT a strategy ✤ Your job search strategy should encompass what position(s) & employers you want to speciﬁcally target. Your strategy is wrapped around the skills & expertise that make you a ✤ Compelling job candidate 13 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

The Marketability Assessment ✤ What are the things that make you a compelling candidate? ✤ What makes your college experience valuable to an employer? ✤ What can you do that delivers the services that an employer actively needs/seeks? ✤ Why does hiring you make sense? ✤ What are the variables in your college career that can differentiate you from your competitors? 14 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

College is a career. ✤ Differentiate yourself against a gaggle of other candidates -- your chances of breaking through are better than average. ✤ You cannot do that until you take inventory of your college career experiences and understand how they translate into value for an employer. 15 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

What’s the secret to finding job opportunities that others can’t? ✤ Differentiation Building a personal brand that makes you stand out from your job market competition. 18 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

What is a ‘personal brand’? ✤ The art of managing the professional & personal perceptions that people have about you. Perception is reality. Reality is perception. 19 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

What’s the first thing you need to do in a job search campaign? A. Your resume B. Your LinkedIn proﬁle C. Update your email list D. Call your references E. None of the above Answer: E. The ﬁrst thing you should do is develop your job search strategy. A job search is a marketing campaign. You are the marketing manager of YOU. 21 Tuesday, October 27, 2009

Essential Job Search Strategy Job Search Campaign 1.0: Tactics + Execution = Strategy (with little results) Job Search Campaign 2.0: Strategy + Tactics + Execution = Job Opportunities 22 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

Job Search Strategy 102 ✤ What specific positions do I seek at this time in my career? ✤ What specific companies do I want to work for? ✤ Who do I need to network with in order to uncover opportunities for these specific positions in these specific companies? ✤ Job seekers who don’t know what they want to target will end up...just doing. 23 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

How long should it take to find my next job? ✤ Your geography ✤ Your salary requirments ✤ The health of your chosen career ﬁeld There are many variables... ✤ Your conﬁdence, discipline, determination ✤ Job search strategy ✤ Job search innovation 24 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

Get a personal website for your job search. ✤ Showcase your professional background ✤ Highlight your accomplishments ✤ Promote the website in everything you do ✤ Look polished & professional 27 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

28 Tuesday, October 27, 2009

Create & publish a blog. ✤ Another way to showcase your skills, knowledge, and insights ✤ Post blog updates regularly ✤ Promote your blog! ✤ Free: blogger.com or wordpress.com 29 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

Share Your Knowledge & Ideas. ✤ Use platforms like Slideshare to make sure your ideas, insights, innovations, & knowledge is shared with the world. ✤ Use Slideshare to grow your professional network. 31 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

Find Local, Regional & National Networking Venues ✤ You need to be where potential employers & network contacts meet. ✤ Local Chamber events are a good place to start. ✤ Organize your network contacts in a database (Excel, JibberJabber) ✤ Follow-up with new contacts within 24 hours. 35 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

Why do all this? ✤ Competitive advantage against peers...most won’t do it. ✤ Creates opportunities to expand professional network...critical to uncovering unadvertised job opportunities. ✤ Opportunities start to ﬁnd you. ✤ Creates differentiation and enhances your personal brand. 45 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

Promote! Promote! Promote! ✤ The best job search tactics will not work if they are not promoted constantly. ✤ Promote via email signature. ✤ Your business card. ✤ Your stationary/letterhead. ✤ Cross promote to your Facebook, Twitter, and LinkedIn accounts. ✤ And yes...note them on your resume! 46 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

www.jobsearchmarketing.net JSM QUARTERLY 3rd Quarter - 2009 ✤ Sign up for free Job Search Marketing Quarterly Copyright: Job Search Warrior Training David E. Dirks 2009 All Rights Reserved ✤ 8 Rules for Job Search Success Whether you!ve been laid If I had a nickel for every job opportunity. In my off or you!ve decided to find time I heard someone who research, I!ve found many another place to carry on just found out that they people who seemed on the your career, finding and/or were being laid off tell me surface to be well-organized that their first priority was to and purposeful in their Job Search Marketing Blog creating your next job opportunity is mission one. Your goal is really two-fold: "take some time off! before starting their job search, I!d search efforts. ✤ first, you want to find a good be rich. The time to strike Then, as you look at what job that allows you to and start building your job they are really doing, you advance your career goals search marketing strategy is begin to see that their and secondly, you want to immediately after you find search plan has plenty of find that position as quickly out. disconnects. What is the as possible. Sounds 2. Have a job search plan connection between your reasonable right? It is and that is integrated and networking efforts and your it should be an expectation coordinated. database of contacts? How regardless of what the Your search marketing plan are you measuring success current economy and the must create a very or progress towards your job market look like. disciplined "harmony! and goals? 1. Start your job search linkage between all the marketing immediately. search efforts you make to (Continued on next page) find and/or create your next 47 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

www.blogtalkradio.com/jobsearchmarketing ✤ Weekly, web-based radio show dedicated to helping you ﬁnd job opportunities in the shortest amount of time possible. 48 Copyright David E. Dirks, 2009. All Rights Reserved. Tuesday, October 27, 2009

http://www.slideshare.net	14
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Job Search Marketing: New Strategies

by The Dirks Group, Inc. on Mar 02, 2010

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