Job search marketing today isn't like your father's job search. If you understand that 80% of the available jobs are NEVER advertised, you'll understand why so many people are having such a hard time finding job opportunities. Yes, they are scarcer than before but they are there. Job search is now a full blow marketing campaign that includes your ability to conduct a personal marketing and branding campaign.
www.jobsearchmarketing.net for my free blog on job search.