Slides for a talk to Construction Product Manufacturers and Suppliers at CIMCIG (Chartered Institute of Marketing Construction Industry Group) London 22nd September 2011.
White Paper of the talk will be available on my website (see last slide)
The message: Architects are small or micro businesses and are time poor. Don’t contribute the noise they have to filter out by always hoping to contact them at a good time. Listen, be helpful, and use technology wisely so they can find you when they need you.