Talking to Architects Su Butcher JustPractising.com Image:  shawncampbell
Architects? When? What Works?
Architects:  What are they like?
Small Source:  RIBA 2009 Chartered Practice Members
microbusiness
No more work Graph:  brickonomics
More Competition Plaice Design Company Ltd
Aspirational Are you Aspirational?
Design is…
barefoot & gilles
When? JamesCridland
 
jemasmith   turn it off.
 
Get past the door staff goincase
Don’t think   When…   JamesCridland
Don’t think   When…   think  HOW? Robert S. Donovan What is Pull Marketing?
A culture of  Referral Kent Bye
Listen Be Helpful Be Found
Listen Paulo Otávio
Radian 6
 
 
Be Helpful mattimattila
 
 
Free Your Data Sika Sarnafil
 
Be Found ashi
Free Your Data
thelongtail.com
 
Tin-Silver Solder Alloy for Stringing and Bussing Solar Modules
People are looking for  expert advice  from a  trusted source marcelometal
Architects don’t care about your product. They want to solve their problem.” “ Richard Gay
 
Thank you. <ul><li>Contact Me: </li></ul><ul><li>www.justpractising.com   </li></ul><ul><li>Twitter:  @SuButcher </li></ul...
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Talking to Architects: CIMCIG Seminar: The Changing Face of Specification and Selection 22nd October 2011

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Slides for a talk to Construction Product Manufacturers and Suppliers at CIMCIG (Chartered Institute of Marketing Construction Industry Group) London 22nd September 2011.
White Paper of the talk will be available on my website (see last slide)
The message: Architects are small or micro businesses and are time poor. Don’t contribute the noise they have to filter out by always hoping to contact them at a good time. Listen, be helpful, and use technology wisely so they can find you when they need you.

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Talking to Architects: CIMCIG Seminar: The Changing Face of Specification and Selection 22nd October 2011

  1. 1. Talking to Architects Su Butcher JustPractising.com Image: shawncampbell
  2. 2. Architects? When? What Works?
  3. 3. Architects: What are they like?
  4. 4. Small Source: RIBA 2009 Chartered Practice Members
  5. 5. microbusiness
  6. 6. No more work Graph: brickonomics
  7. 7. More Competition Plaice Design Company Ltd
  8. 8. Aspirational Are you Aspirational?
  9. 9. Design is…
  10. 10. barefoot & gilles
  11. 11. When? JamesCridland
  12. 13. jemasmith turn it off.
  13. 15. Get past the door staff goincase
  14. 16. Don’t think When… JamesCridland
  15. 17. Don’t think When… think HOW? Robert S. Donovan What is Pull Marketing?
  16. 18. A culture of Referral Kent Bye
  17. 19. Listen Be Helpful Be Found
  18. 20. Listen Paulo Otávio
  19. 21. Radian 6
  20. 24. Be Helpful mattimattila
  21. 27. Free Your Data Sika Sarnafil
  22. 29. Be Found ashi
  23. 30. Free Your Data
  24. 31. thelongtail.com
  25. 33. Tin-Silver Solder Alloy for Stringing and Bussing Solar Modules
  26. 34. People are looking for expert advice from a trusted source marcelometal
  27. 35. Architects don’t care about your product. They want to solve their problem.” “ Richard Gay
  28. 37. Thank you. <ul><li>Contact Me: </li></ul><ul><li>www.justpractising.com </li></ul><ul><li>Twitter: @SuButcher </li></ul><ul><li>View these slides on slideshare.net/subutcher </li></ul><ul><li>Download a white paper of this talk: </li></ul><ul><li>http://www.justpractising.com/publications-and-talks/ </li></ul><ul><li>Images: Creative Commons </li></ul>

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