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Org pro final
NorthCoastStrategies provides public relations, crisis management, and public affairs services. It helps clients navigate complex environments that involve litigation, government actions, media scrutiny, and public perception by developing meaningful relationships and advocacy to protect and enhance organizational reputations. The company's services include conducting marketing audits, gathering intelligence on trends and competitors, and creating strategic communications plans that leverage various media channels like websites, social media, traditional media, events, and more. The goal is to align marketing and communications around creating and sharing engaging, useful content that tells clients' stories to the target audiences.
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Org pro final
- 1. Know WHAT tosay, WHEN to say it and WHO to say it to! Daniel Cherrin Dad to 3 + Husband + Attorney specializing in public affairs, media & crisis management
- 2. Hello. My Nameis Dan.
- 3. I have 3kids.I have three children.
- 4. With government +community leaders, and the media. I work in PR By sharing your story I help protect + enhance reputations By developing relationships
- 5. I am alsoa lawyer + mediator
- 6. I used towork for the Mayor
- 7. Public Relations |Crisis Management | Public Affairs NorthCoastStrategies.com| 248.325.8731 Now, I own my own consultancy. Organizations often find themselves navigating a complex environment that requires dealing simultaneously with litigation, governmental and regulatory actions, media scrutiny and public perception. NorthCoastStrategies is focused on developing meaningful relationships, through insight and advocacy, to protect & enhance the reputation of organizations in the public eye.
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- 11. Start your playbook Identifyhelpful resources Know your brand
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- 17. Time Spent onSmartphones Talking Texting Social Networks *6.3.13 NYT (B7) Websites Email Games Camera GPS Music Apps
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- 21. Audit: Ask membership •Who are the members? • Who are the potential members? • Why are members leaving? • What are the current needs, wants and perceptions of members? • What are the current needs, wants and perceptions of potential members.
- 22. Audit: Ask membership •Survey your members – How did they hear about you – Do you communicate too much or not enough – How often do they visit your site – Do they follow you on twitter – Have you liked them on Facebook
- 23. Audit: Ask membership •What does the competition charge? • Which other associations do members belong to? • How many members purchase products and services from other associations? • What publications or sites do members read? How often? • Which conferences/seminars/courses do members attend? • What are the strengths and weaknesses of the current products and services?
- 24. Metrics • Who sawyour content? • How much time did they spend reading it? • What did they do after they read it? • Where did they go after?
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- 28. WHO • Industry • Company •Individual
- 31. Content Marketing Aligning marketingand communications plans around content creation and social media
- 32. Content Marketing • Generateleads • Bolster reputation as thought- leaders • Inform • Engage membership
- 33. Content Marketing • Tailorcontent to target market • Engaging • Informative • Useful • Entertaining • Tell authentic stories • Be relevant • Empower an audience
- 34. Content marketing • Morepeople get news from various sources • You represent industry • So tell your story and broadcast it
- 35. Content marketing • Keepa running list of ideas • Create an editorial calendar
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- 38. • Where newsbreaks • Share photos, videos and conversations via tweets via hashtag # to help find and join the conversation • Share content, promotional information and ticket info. • Ask/Answer questions • Provide real-time updates and video, and promote other activities
- 39. • Share exclusivecontent • Event information • Hold contests • Give people an inside look at the association using real-time photos, fun facts, video and more.
- 40. • Owned byFacebook • Snap camera-phone pictures. • Choose a filter to transform their look and feel, and then instantly post them to Instagram, Twitter, Facebook and Tumblr. • In addition, others can follow your organization by following a #(hashtag) Instagram feed.
- 41. • Share industryinsight • Feature members • Showcase events • Leveraged by Facebook and Twitter.
- 42. • No visualsno problems. • What inspires you or your products?
- 43. Other Resources • Foursquare-- a social city guide that gives its 30 million users the ability to recommend places based on their location. • Use it to leave tips and must- see locations.
- 44. Email Marketing Are youcommunicating the way your members want you to. Are you communicating too much? Are you sending it to the right people? Plan your multi-channel strategy? Gather intel over 3-5 campaigns Integrate social media Create compelling, sharable content
- 45. Media Relations (tips) Developrelationships Become a trusted source Monitor the media and your key contacts Be responsive Think like a journalist Respect timelines NEVER say “No Comment"
- 47. Personal Brand • Defineyourself – Unique skills, experience, values – What makes you different • Who are you trying to reach? • What do they think of you already? • What are you telling them • Communicate your brand
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- 49. • Monitor thechatter • Know key influencers • Develop clear messaging • Own your brand • Be responsive • Be knowledgeable and informed • When you blow it, own up to it. • Consider humor. • Have a process in place. • Be empathetic
- 50. Working with agencies •Create a work plan • Give them a lot of information • Talk with them on a regular basis • Listen • Be responsive • Manage expectations
- 51. Embrace Technology • Schedulemeetings - Doogle, Tungle, ScheduleOnce • Schedule volunteers – VolunteerSpot • Images – GoogleImages, Flickr Creative Commons, PhotoPin, FreeDigital Photos.net • eBooks: LuLu.com; CreateSpace; SmashWords
- 52. Can they hearyour message
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Editor's Notes
- #12 1. Gain a better understanding of the resources to help you enhance your associations brand.2. Start thinking about your personal brand.3. Walk out thinking about a strategic integrated marketing plan that meets your associations business objectives.