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DESTINATION LUXURY MEDIA KIT
1.
2. OUR MISSION
We strive to be the most progressive luxury
media brand in the world. Destination Luxury
inspires and cultivates a new breed of luxury
consumers and innovators. With engaging
viral content, it blends the best of the most
upscale categories of the luxury lifestyle.
Destination Luxury motivates its readers to
travel to unique destinations, Michelin Star
Restaurants and the most spectacular events.
The goal is to educate our audience on all
facets of luxury - big and small - on a global
level.
3. OUR EDITORIAL FOCUS
EXPERTISE is the heart of Destination Luxury
content. We travel the globe and interview
industry experts to provide news and
updates on the best in class within the luxury
market. Areas of expertise covered include:
HOTELS & RESORTS, LUXURY VILLAS, RESTAURANTS,
LUXURY TRANSPORTATION, ARCHITECTURE, REAL
ESTATE, FASHION, JEWELRY, EVENTS, WINE &
CHAMPAGNE, ART
We provide our readers with an extensive
overview of lavish subjects in a succinct viral
style for optimum social media shares.
5. MONTHLY UNIQUE VISITORS
WEBSITE
100,000
+
MONTHLY FACEBOOK
REACH
2 MILLION
=
TOTAL MONTHLY
REACH
2.1 MILLION
MONTHLY PAGEVIEWS
FOR WEBSITE
190,000
EMAIL
SUBSCRIBERS
15,000
MONTHLY PAGEVIEWS
WEBSITE
190,000
FACEBOOK COMMENTS
PER WEEK
POST SHARES PER WEEK
FACEBOOK
3,800 7,800
UNIQUE # OF PEOPLE
WHO LIKED OR SHARED
A POST EACH WEEK
55,000
POST LIKES PER WEEK
FACEBOOK
71,000
POST CLICKS PER WEEK
FACEBOOK
AVERAGE NEW
LIKES PER WEEK
266,000 2,500
6. FACEBOOK
FANS
157,000+
TWITTER FOLLOWERS
3,200
INSTAGRAM
9,800+
MOST LIKED VIRAL
POST
335,000
LIKES
TOTAL
YOUTUBE
VIEWS
1.6 MILLION
PINTEREST
FOLLOWERS
1,500
LINKED IN MOST SHARED
VIRAL POST
3,800 150,000
SHARES
MOST VIEWED
YOUTUBE VIDEO
160,000
VIEWS
LARGEST FACEBOOK
REACH IN A WEEK
20 MILLION
AVERAGE FACEBOOK
REACH PER WEEK
% OF PROMOTED
(PAID) FACEBOOK POSTS
500,000 0%
12. THE DESTINATION LUXURY TEAM
The Destination Luxury Team has over 40
years of combined experience in luxury,
fashion & entertainment. Destination Luxury
is based in Los Angeles and New York, where
the essence of style, glamour and fashion
converge.
13. ADVERTISING
The leaderboard appears on
every page and is
strategically placed on the
top right.
The square sits below the
navigation bar of every post
page
16. THE DESTINATION LUXURY TEAM
The Destination Luxury Team has over 40
years of combined experience in luxury,
fashion & entertainment. Destination Luxury
is based in Los Angeles and New York, where
the essence of style, glamour and fashion
converge.
17. DAVID CHRISTOPHER LEE
EDITOR IN CHIEF
David Christopher Lee brings a unique blend of perspectives
from more than 13 years of experience photographing and
filming luxury hotels and resorts, restaurants, high fashion,
and celebrities. From his assignments around the world, his
works embody a worldview of the highest realms of the luxury
market. He has photographed some of the most amazing
hotels and resorts in 15 countries.
His billboards on the Las Vegas strip and Times Square in New
York City and in Gangnam (Times Square) Seoul, South Korea
increase his client’s brand awareness. Drawing from these
experiences, he incorporates intimate knowledge of the luxury
industry into photographs that capture the imagination of his
discriminating clientele. He understands the portrayal of
luxury to the most discerning of consumers.
18. SETORII POND
CREATIVE DIRECTOR AND SENIOR EDITOR
Avid car collector Setorii Pond has collected cars and planes
since she was born. From a young age, she and her
grandfather would go to auctions to bid on the most exotic
and rare vehicles the world had to offer. Today she has
amassed a collection of 110 cars (Aston Martins, Maybachs,
Ferraris, etc) and 20 WWII airplanes. With a taste level that
rivals no other, she blends the best of the luxury industry
with style.
As Destination Luxury's Senior Editor and Creative Director
she has worked with the likes of Lady Gaga, Mandy Moore,
Kim Kardashian, and countless others. On a shoot with
Cantor Fitzgerald she directed Clarence Jones, the writer of
Martin Luther King’s I have a dream speech. Though this
fashionista has been featured in Vanity Fair, Forbes and
Motor Trend, she remains the most real person you will meet.
From a background of opulence and wealth, Setorii Pond
knows how to translate a vision into a desirably sought after
commodity and how to intrigue the most unimpressed luxury
consumer.
19. EDDIE HA
COO, PUBLISHING
Eddie Ha is the COO, Publisher of Destination Luxury. In this
role, Ha leads all of Destination Luxury’s digital advertising
sales and marketing efforts across the entire organization.
Ha focuses on strategic business deals and expansion,
business management, strategic positioning, and branded
advertising on Destination Luxury as well as establishing
partnerships with advertising agencies and brands.
Ha brings over 10 years of operational experience in growing
and developing businesses to Destination Luxury. Ha also
has an extensive background in digital and social media
marketing.
Ha is a travel enthusiast and has toured some of the most
exotic and luxurious destinations all around the world.
