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Wildwood
Unleashed
IMC Plan
Teresa Rothaar
MBA 7602 – Fall I 2013
About Wildwood
Unleashed
•

•

•
•

Brand-new pet
hotel/boarding facility
in the Wildwoods
Opens May 2014 –
season May - O...
Market Opportunity
• Thriving pet industry
• Area hotels not petfriendly
• Big push by tourists and
year-round residents f...
Communications Vehicles
• Marketing objective: media blast to build
awareness of new business
• Internet marketing
o Wildw...
Branding & Messaging
Magazine Print Ad V.1
Magazine Print Ad V.2
Small Print Ad
TV Commercial
Marketing Timeline
Marketing Budget
Marketing Budget
(Cont’d)
The End
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IMC Plan for Wildwood Unleashed (PowerPoint)

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Designed for my MBA marketing communications class and based on a fictitious pet hotel/boarding facility.

Published in: Business, News & Politics
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IMC Plan for Wildwood Unleashed (PowerPoint)

  1. 1. Wildwood Unleashed IMC Plan Teresa Rothaar MBA 7602 – Fall I 2013
  2. 2. About Wildwood Unleashed • • • • Brand-new pet hotel/boarding facility in the Wildwoods Opens May 2014 – season May - October Mainly dogs, but also cats & birds Customers can drop off pets or have them picked up at their hotel
  3. 3. Market Opportunity • Thriving pet industry • Area hotels not petfriendly • Big push by tourists and year-round residents for pet-friendliness • Convenience • Cost savings • Peace of mind
  4. 4. Communications Vehicles • Marketing objective: media blast to build awareness of new business • Internet marketing o WildwoodUnleashed.com o Search engine marketing & social media marketing • Local cable TV commercials • Press releases to newspapers & local media outlets • Print advertising o Magazines o Tourist handouts • Direct mail to hoteliers & private rental owners • Presence at expos & events
  5. 5. Branding & Messaging
  6. 6. Magazine Print Ad V.1
  7. 7. Magazine Print Ad V.2
  8. 8. Small Print Ad
  9. 9. TV Commercial
  10. 10. Marketing Timeline
  11. 11. Marketing Budget
  12. 12. Marketing Budget (Cont’d)
  13. 13. The End

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