OUR MISSION
We strive to be the most progressive luxury
media brand in the world. Destination Luxury
inspires and cultivat...
OUR EDITORIAL FOCUS
EXPERTISE is the heart of Destination Luxury
content. We travel the globe and interview
industry exper...
WHO READS DESTINATION LUXURY?
● JETSETTERS
● CEOS
● INTELLECTUALS
● LUXURY TRAVELERS
● CELEBRITIES
● FASHIONISTAS
● FASHIO...
MONTHLY UNIQUE VISITORS
WEBSITE
100,000
+
MONTHLY FACEBOOK
REACH
2 MILLION
=
TOTAL MONTHLY
REACH
2.1 MILLION
MONTHLY PAGEV...
FACEBOOK
FANS
157,000+
TWITTER FOLLOWERS
3,200
INSTAGRAM
9,800+
MOST LIKED VIRAL
POST
335,000
LIKES
TOTAL
YOUTUBE
VIEWS
1....
LARGEST WEEKLY REACH
DEMOGRAPHICS
POST VIRALITY
Destination Luxury
creates viral engaging
posts
MOST VIRAL POST
# OF SESSIONS PER USER, ANALYTICS FROM 1 MONTH
THE DESTINATION LUXURY TEAM
The Destination Luxury Team has over 40
years of combined experience in luxury,
fashion & ente...
ADVERTISING
The leaderboard appears on
every page and is
strategically placed on the
top right.
The square sits below the
...
ADVERTISING
This advertisement appears
after each article and has the
highest level of engagement.
ADVERTISING
This skyscraper appears on
every page on the right
sidebar
THE DESTINATION LUXURY TEAM
The Destination Luxury Team has over 40
years of combined experience in luxury,
fashion & ente...
DAVID CHRISTOPHER LEE
EDITOR IN CHIEF
David Christopher Lee brings a unique blend of perspectives
from more than 13 years ...
SETORII POND
CREATIVE DIRECTOR AND SENIOR EDITOR
Avid car collector Setorii Pond has collected cars and planes
since she w...
EDDIE HA
COO, PUBLISHING
Eddie Ha is the COO, Publisher of Destination Luxury. In this
role, Ha leads all of Destination L...
FOR ADVERTISING INQUIRIES
EDDIE HA
COO, PUBLISHING
310.567.0077
EDDIE@DESTINATIONLUXURY.COM
DESTINATION LUXURY MEDIA KIT
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DESTINATION LUXURY MEDIA KIT

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DESTINATION LUXURY MEDIA KIT

  1. 1. OUR MISSION We strive to be the most progressive luxury media brand in the world. Destination Luxury inspires and cultivates a new breed of luxury consumers and innovators. With engaging viral content, it blends the best of the most upscale categories of the luxury lifestyle. Destination Luxury motivates its readers to travel to unique destinations, Michelin Star Restaurants and the most spectacular events. The goal is to educate our audience on all facets of luxury - big and small - on a global level.
  2. 2. OUR EDITORIAL FOCUS EXPERTISE is the heart of Destination Luxury content. We travel the globe and interview industry experts to provide news and updates on the best in class within the luxury market. Areas of expertise covered include: HOTELS & RESORTS, LUXURY VILLAS, RESTAURANTS, LUXURY TRANSPORTATION, ARCHITECTURE, REAL ESTATE, FASHION, JEWELRY, EVENTS, WINE & CHAMPAGNE, ART We provide our readers with an extensive overview of lavish subjects in a succinct viral style for optimum social media shares.
  3. 3. WHO READS DESTINATION LUXURY? ● JETSETTERS ● CEOS ● INTELLECTUALS ● LUXURY TRAVELERS ● CELEBRITIES ● FASHIONISTAS ● FASHION DESIGNERS ● TRENDSETTERS ● ARCHITECTS ● INTERIOR DESIGNERS ● ARTISTS ● AFFLUENTIALS
  4. 4. MONTHLY UNIQUE VISITORS WEBSITE 100,000 + MONTHLY FACEBOOK REACH 2 MILLION = TOTAL MONTHLY REACH 2.1 MILLION MONTHLY PAGEVIEWS FOR WEBSITE 190,000 EMAIL SUBSCRIBERS 15,000 MONTHLY PAGEVIEWS WEBSITE 190,000 FACEBOOK COMMENTS PER WEEK POST SHARES PER WEEK FACEBOOK 3,800 7,800 UNIQUE # OF PEOPLE WHO LIKED OR SHARED A POST EACH WEEK 55,000 POST LIKES PER WEEK FACEBOOK 71,000 POST CLICKS PER WEEK FACEBOOK AVERAGE NEW LIKES PER WEEK 266,000 2,500
  5. 5. FACEBOOK FANS 157,000+ TWITTER FOLLOWERS 3,200 INSTAGRAM 9,800+ MOST LIKED VIRAL POST 335,000 LIKES TOTAL YOUTUBE VIEWS 1.6 MILLION PINTEREST FOLLOWERS 1,500 LINKED IN MOST SHARED VIRAL POST 3,800 150,000 SHARES MOST VIEWED YOUTUBE VIDEO 160,000 VIEWS LARGEST FACEBOOK REACH IN A WEEK 20 MILLION AVERAGE FACEBOOK REACH PER WEEK % OF PROMOTED (PAID) FACEBOOK POSTS 500,000 0%
  6. 6. LARGEST WEEKLY REACH
  7. 7. DEMOGRAPHICS
  8. 8. POST VIRALITY Destination Luxury creates viral engaging posts
  9. 9. MOST VIRAL POST
  10. 10. # OF SESSIONS PER USER, ANALYTICS FROM 1 MONTH
  11. 11. THE DESTINATION LUXURY TEAM The Destination Luxury Team has over 40 years of combined experience in luxury, fashion & entertainment. Destination Luxury is based in Los Angeles and New York, where the essence of style, glamour and fashion converge.
  12. 12. ADVERTISING The leaderboard appears on every page and is strategically placed on the top right. The square sits below the navigation bar of every post page
  13. 13. ADVERTISING This advertisement appears after each article and has the highest level of engagement.
  14. 14. ADVERTISING This skyscraper appears on every page on the right sidebar
  15. 15. THE DESTINATION LUXURY TEAM The Destination Luxury Team has over 40 years of combined experience in luxury, fashion & entertainment. Destination Luxury is based in Los Angeles and New York, where the essence of style, glamour and fashion converge.
  16. 16. DAVID CHRISTOPHER LEE EDITOR IN CHIEF David Christopher Lee brings a unique blend of perspectives from more than 13 years of experience photographing and filming luxury hotels and resorts, restaurants, high fashion, and celebrities. From his assignments around the world, his works embody a worldview of the highest realms of the luxury market. He has photographed some of the most amazing hotels and resorts in 15 countries. His billboards on the Las Vegas strip and Times Square in New York City and in Gangnam (Times Square) Seoul, South Korea increase his client’s brand awareness. Drawing from these experiences, he incorporates intimate knowledge of the luxury industry into photographs that capture the imagination of his discriminating clientele. He understands the portrayal of luxury to the most discerning of consumers.
  17. 17. SETORII POND CREATIVE DIRECTOR AND SENIOR EDITOR Avid car collector Setorii Pond has collected cars and planes since she was born. From a young age, she and her grandfather would go to auctions to bid on the most exotic and rare vehicles the world had to offer. Today she has amassed a collection of 110 cars (Aston Martins, Maybachs, Ferraris, etc) and 20 WWII airplanes. With a taste level that rivals no other, she blends the best of the luxury industry with style. As Destination Luxury's Senior Editor and Creative Director she has worked with the likes of Lady Gaga, Mandy Moore, Kim Kardashian, and countless others. On a shoot with Cantor Fitzgerald she directed Clarence Jones, the writer of Martin Luther King’s I have a dream speech. Though this fashionista has been featured in Vanity Fair, Forbes and Motor Trend, she remains the most real person you will meet. From a background of opulence and wealth, Setorii Pond knows how to translate a vision into a desirably sought after commodity and how to intrigue the most unimpressed luxury consumer.
  18. 18. EDDIE HA COO, PUBLISHING Eddie Ha is the COO, Publisher of Destination Luxury. In this role, Ha leads all of Destination Luxury’s digital advertising sales and marketing efforts across the entire organization. Ha focuses on strategic business deals and expansion, business management, strategic positioning, and branded advertising on Destination Luxury as well as establishing partnerships with advertising agencies and brands. Ha brings over 10 years of operational experience in growing and developing businesses to Destination Luxury. Ha also has an extensive background in digital and social media marketing. Ha is a travel enthusiast and has toured some of the most exotic and luxurious destinations all around the world.
  19. 19. FOR ADVERTISING INQUIRIES EDDIE HA COO, PUBLISHING 310.567.0077 EDDIE@DESTINATIONLUXURY.COM

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