Group 6:  Ruud Lommerse,  Nard Louws,  Petra Vestjens  & Marije Woltman Assignement Summercourse
Index Presentation <ul><li>Introduction </li></ul><ul><li>History </li></ul><ul><li>Concept </li></ul><ul><li>Marketing Mi...
Introduction <ul><li>Why did we choose the Marriott? </li></ul><ul><li>What is Marriott? </li></ul>
History <ul><li>In 1927 J. Willard Marriott and his wife open their first A&W Root Beer stand </li></ul><ul><li>In 1957 Ma...
Concept <ul><li>Guests have to have the best possible experience in Marriott </li></ul><ul><li>The brands provide a standa...
Marketing Mix <ul><li>Place </li></ul><ul><li>Promotion </li></ul><ul><li>Product </li></ul><ul><li>Price </li></ul><ul><l...
Branded Customer Experience <ul><li>Main goal: make the guests feel home as much as possible </li></ul><ul><li>Concept of ...
Conclusion <ul><li>Best and highest customer experience </li></ul><ul><li>Promotion to reach maximum amount of guests </li...
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Marriott, Group Six

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Presentation about the branded customer experience of Marriott, by group 6 of Summercourse Az 08.

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Marriott, Group Six

  1. 1. Group 6: Ruud Lommerse, Nard Louws, Petra Vestjens & Marije Woltman Assignement Summercourse
  2. 2. Index Presentation <ul><li>Introduction </li></ul><ul><li>History </li></ul><ul><li>Concept </li></ul><ul><li>Marketing Mix </li></ul><ul><li>Branded Customer Experience </li></ul><ul><li>Conclusion </li></ul>
  3. 3. Introduction <ul><li>Why did we choose the Marriott? </li></ul><ul><li>What is Marriott? </li></ul>
  4. 4. History <ul><li>In 1927 J. Willard Marriott and his wife open their first A&W Root Beer stand </li></ul><ul><li>In 1957 Marriott opens it's first hotel in Virginia </li></ul><ul><li>Marriott Corporation </li></ul><ul><li>Marriott International and </li></ul><ul><li>Host Marriott Corporation </li></ul>
  5. 5. Concept <ul><li>Guests have to have the best possible experience in Marriott </li></ul><ul><li>The brands provide a standard packing of services what have to be in all the hotels and also a packing of their own services </li></ul><ul><li>Consistent quality and customer-focused innovation are hallmarks of the company </li></ul><ul><li>The brand is a fresh take on luxury </li></ul><ul><li>The workforce mirrors the demographic trends </li></ul>
  6. 6. Marketing Mix <ul><li>Place </li></ul><ul><li>Promotion </li></ul><ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Staff </li></ul>
  7. 7. Branded Customer Experience <ul><li>Main goal: make the guests feel home as much as possible </li></ul><ul><li>Concept of Marriott in short: “You name it, we have it” </li></ul><ul><li>Personal always friendly en polite </li></ul><ul><li>Typical America: the way everything is offered to the guests </li></ul><ul><li>Is this possible in the Netherlands? </li></ul>
  8. 8. Conclusion <ul><li>Best and highest customer experience </li></ul><ul><li>Promotion to reach maximum amount of guests </li></ul><ul><li>Concept is flexible to succeed worldwide </li></ul><ul><li>Pricing for every target group </li></ul>
  9. 9. Questions?

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