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Uploaded byDavid Cohen
Personal Branding
The document discusses the importance of personal branding and how it encompasses recognition, reputation, and reaction. It emphasizes the need to differentiate oneself by telling a unique story and maintaining clarity, conciseness, and consistency in communication. The content also highlights that effective branding relies on understanding one's context and community to connect meaningfully with audiences.
Personal Branding
- 1. Personal Branding BringingClarity and Focus to your Personal Brand http://www.EquationArts.com
- 2. Welcome! Who areyou? What’s your story? http://www.EquationArts.com
- 3. You How manyare bloggers? How many have web pages? How many are Social Media Experts? http://www.EquationArts.com
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- 5. Things change Mostlybecause of the Internet http://www.EquationArts.com
- 6. Things change Meeta wine expert… http://www.EquationArts.com
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- 8. is: Gary Vaynerchuktv.winelibrary.com http://www.EquationArts.com
- 9. What is “Brand”?http://www.EquationArts.com
- 10. What is “Brand”?a logo? a product? a company? http://www.EquationArts.com
- 11. What is “Brand”?“ Part art, and part science, a brand is intangible, visceral, emotional, personal, cultural – and very hard to build.” Noah Hawley, Business 2.0 Copyright 2008, Equation Arts, LLC.
- 12. What is “Brand”?“ Brand is everything; the stuff you want to communicate to consumers and the stuff you communicate despite yourself. By definition, “brand” is whatever the consumer thinks of when he or she hears your company name.” David D’Allesandro, Brand Warfare Copyright 2008, Equation Arts, LLC.
- 13. Branding’s Job Job#1 R ecognition http://www.EquationArts.com
- 14. What is “Brand”?three R s http://www.EquationArts.com
- 15. Three Rs R #1 = R ecognition Because bland is hard to remember Copyright 2008, Equation Arts, LLC.
- 16. Three Rs R #2 = R eputation When we remember a thing, we remember something about it. Copyright 2008, Equation Arts, LLC.
- 17. Three Rs R #3 = R eaction! Good or Bad depends on R #1 + R #2 Copyright 2008, Equation Arts, LLC.
- 18. Brand Cycle SuggestionExpectation Delivery Judgment http://www.EquationArts.com
- 19. When all elsefails The last thing you want to do is… Make a first impression! http://www.EquationArts.com
- 20. The truth aboutfirst impressions Chances are you were Googled before the meeting. A great reputation trumps a power tie every time. http://www.EquationArts.com
- 21. What matters Differencematters! Context matters! Focus matters! Copyright 2008, Equation Arts, LLC.
- 22. Understand the BrandYour Difference is Your Brand Copyright 2008, Equation Arts, LLC.
- 23. Why be Different?Copyright 2008, Equation Arts, LLC. You already are! (you just might not be saying it loud enough)
- 24. Why be Different?Copyright 2008, Equation Arts, LLC. Different: defines your market deflates your competition (or turns them into partners) teaches you what to say (and what not to) is your value
- 25. Why be Different?Copyright 2008, Equation Arts, LLC. Different makes you memorable and indispensable!
- 26. How to beDifferent? Like we said before: You already are! (but you need to wear it on your sleeve) Copyright 2008, Equation Arts, LLC.
- 27. How to beDifferent? Tell your story: not your features, not your services, your unique story give context the who and the why that give meaning to the what Copyright 2008, Equation Arts, LLC.
- 28. How are youdifferent? http://www.EquationArts.com
- 29. Context, defined theparts of a discourse that surround a word or passage and can throw light on its meaning the interrelated conditions in which something exists or occurs http://www.EquationArts.com
- 30. Why is Context important? http://www.EquationArts.com
- 31. Why is Context important? http://www.EquationArts.com
- 32. Context, what mattersWho do you serve? customers, partners, community Where do you fit in? competition, industry Why? http://www.EquationArts.com
- 33. What’s your context?http://www.EquationArts.com
- 34. Focus, defined acenter of activity , attraction, or attention a point of concentration to concentrate attention or effort http://www.EquationArts.com
- 35. Focus, what mattersServing your purpose Avoiding distraction yours and your customer’s Being consistent http://www.EquationArts.com
- 36. Focus in action450 brands that comprise over 2,800 beverage products in more than 200 countries What would that billboard look like? http://www.EquationArts.com
- 37. Focus in actionhttp://www.EquationArts.com
- 38. Focus in actionhttp://www.EquationArts.com
- 39. What one thingdo you want people to focus on? http://www.EquationArts.com
- 40. Consider the 3Cs Tell a story , but be… Clear Concise Consistent http://www.EquationArts.com
- 41. Be Clear –Have a Theme What’s your subject? Who should care? Be human but on-topic Have opinions, a P.O.V. Howard vs. Rush http://www.EquationArts.com
- 42. Be Concise –Edit! K I S S = Keep It Short and Simple You only need one hook to hang your hat on http://www.EquationArts.com
- 43. Be Consistent –Walk your Talk Set an expectation with consistent behavior: Write consistently Speak consistently Use logos, colors, sounds, vocabulary consistently Act consistently Results in ANTICIPATION It’s a marathon not a sprint http://www.EquationArts.com
- 44. One more C = Community Who else knows what you know? Meet them, comment on their blogs Who cares about what you do? Where are they? Fish where the fish are. Add value – don’t spam karma Sow good seeds, they’ll come back http://www.EquationArts.com
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- 46. Your resume isnot your biography… It is a chance to tell your story! http://www.EquationArts.com
- 47. Your resume isnot your biography… It is an ad - built to sell your story. http://www.EquationArts.com
- 48. Your resume isnot your only tool… It’s the price of admission. Use social media and network ! http://www.EquationArts.com
- 49. Use with consistency:Blog – own your message, be the expert LinkedIn – grow your professional network, get recommended Twitter – communicate carefully Facebook – go where the people are Handshakes - meet & greet and practice http://www.EquationArts.com
- 50. Set an expectation!And deliver on it! [repeat] http://www.EquationArts.com
- 51. Philosophy Establish a solid trunk, then you can branch. Copyright 2008, Equation Arts, LLC.
- 52. And remember… Being successful means being yourself. http://www.EquationArts.com
- 53. Thank you! DavidCohen Equation Arts, LLC 342 Marietta St. NW, Suite 6, Atlanta, GA 30313 http://www.EquationArts.com [email_address] 404-822-1077 http://www.EquationArts.com