Paul Canning's PSF presentation on YouTube marketing tactics. http://paulcanning.blogspot.com http://twitter.com/paulocanning

1. Better use of YouTube
encouraging virality and views,
better use for engagement and
creating a better business case

2. video is visual
use it to show stuff

4. Gordon Brown - the dance of the
comedian 9,577 views
http://www.youtube.com/watch?v=dS37nnFYzZ0

13. Seeding
Basic online marketing
• Social media drives traffic
• Forums and blogs
• Local website
• Use - internal and external

14. Embed
• Promote the code to the local/regional paper(s) and other
media

17. Encourage subscriptions
• Virality
• Returnees

18. • create a short, preferably memorable, description which can
be passed around
• tag the video correctly with good keywords

22. video is visual
use it to show stuff

33. http://paulcanning.blogspot.com/2007/07/more-po-faced-americans.html
http://paulcanning.blogspot.com/2008/09/how-not-to-do-video-about-recycling.html
http://www.b-boying.net/movies/video_detail/FLB8oO5ldA8/
http://technorati.com/videos/youtube.com%2Fwatch%3Fv%3Dh7GdY0rvr3U
http://www.bebo.com/c/video?FlashBoxId=7778928762&TUUID=8d142aa1-8b05-492c-be64-
178f73cd1ee6
http://www.youtube.com/watch?v=FLB8oO5ldA8
http://heyspread.com/
http://current.com/
http://www.vidmetrix.com/
http://www.bradfordsigning.net/
http://www.youtube.com/watch?v=y-MSL42NV3c
http://www.youtube.com/watch?v=R5CeQCALESw
http://www.youtube.com/watch?v=9u_ZcN7shcg
http://www.youtube.com/watch?v=KVyD8UNJWEI
http://www.youtube.com/user/DowningSt
http://www.youtube.com/user/bccb11bb
http://www.youtube.com/AberdeenshireTP
http://www.youtube.com/watch?v=7VOvXaH-1jM
http://www.youtube.com/watch?v=PFQIdAufi2E
http://www.youtube.com/user/ChiefExecutiveatNCC
http://www.youtube.com/watch?v=HCJnEcnC4xI
http://www.youtube.com/watch?v=rZq-IANznlE
http://www.youtube.com/results?
search_type=videos&search_query=Gordon+Brown&search_sort=video_view_count
http://www.youtube.com/watch?v=dS37nnFYzZ0

34. www.paulcanning.me.uk
web stuff and other ramblings
07986 008420
twitter.com/pauloCanning