Better use of YouTube
encouraging virality and views,
better use for engagement and
creating a better business case
video is visual
use it to show stuff
Gordon Brown - the dance of the
comedian 9,577 views
http://www.youtube.com/watch?v=dS37nnFYzZ0
Seeding
Basic online marketing
• Social media drives traffic
• Forums and blogs
• Local website
• Use - internal and exter...
Embed
• Promote the code to the local/regional paper(s) and other
media
Encourage subscriptions
• Virality
• Returnees
• create a short, preferably memorable, description which can
be passed around
• tag the video correctly with good keywords
video is visual
use it to show stuff
http://paulcanning.blogspot.com/2007/07/more-po-faced-americans.html
http://paulcanning.blogspot.com/2008/09/how-not-to-do...
www.paulcanning.me.uk
web stuff and other ramblings
07986 008420
twitter.com/pauloCanning
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
Better Use Of You Tube
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Better Use Of You Tube

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Paul Canning's PSF presentation on YouTube marketing tactics.

http://paulcanning.blogspot.com
http://twitter.com/paulocanning

Published in: Technology
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Better Use Of You Tube

  1. 1. Better use of YouTube encouraging virality and views, better use for engagement and creating a better business case
  2. 2. video is visual use it to show stuff
  3. 3. Gordon Brown - the dance of the comedian 9,577 views http://www.youtube.com/watch?v=dS37nnFYzZ0
  4. 4. Seeding Basic online marketing • Social media drives traffic • Forums and blogs • Local website • Use - internal and external
  5. 5. Embed • Promote the code to the local/regional paper(s) and other media
  6. 6. Encourage subscriptions • Virality • Returnees
  7. 7. • create a short, preferably memorable, description which can be passed around • tag the video correctly with good keywords
  8. 8. video is visual use it to show stuff
  9. 9. http://paulcanning.blogspot.com/2007/07/more-po-faced-americans.html http://paulcanning.blogspot.com/2008/09/how-not-to-do-video-about-recycling.html http://www.b-boying.net/movies/video_detail/FLB8oO5ldA8/ http://technorati.com/videos/youtube.com%2Fwatch%3Fv%3Dh7GdY0rvr3U http://www.bebo.com/c/video?FlashBoxId=7778928762&TUUID=8d142aa1-8b05-492c-be64- 178f73cd1ee6 http://www.youtube.com/watch?v=FLB8oO5ldA8 http://heyspread.com/ http://current.com/ http://www.vidmetrix.com/ http://www.bradfordsigning.net/ http://www.youtube.com/watch?v=y-MSL42NV3c http://www.youtube.com/watch?v=R5CeQCALESw http://www.youtube.com/watch?v=9u_ZcN7shcg http://www.youtube.com/watch?v=KVyD8UNJWEI http://www.youtube.com/user/DowningSt http://www.youtube.com/user/bccb11bb http://www.youtube.com/AberdeenshireTP http://www.youtube.com/watch?v=7VOvXaH-1jM http://www.youtube.com/watch?v=PFQIdAufi2E http://www.youtube.com/user/ChiefExecutiveatNCC http://www.youtube.com/watch?v=HCJnEcnC4xI http://www.youtube.com/watch?v=rZq-IANznlE http://www.youtube.com/results? search_type=videos&search_query=Gordon+Brown&search_sort=video_view_count http://www.youtube.com/watch?v=dS37nnFYzZ0
  10. 10. www.paulcanning.me.uk web stuff and other ramblings 07986 008420 twitter.com/pauloCanning
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