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Better Use Of You Tube

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Published

Paul Canning's PSF presentation on YouTube marketing tactics. …

Paul Canning's PSF presentation on YouTube marketing tactics.

http://paulcanning.blogspot.com
http://twitter.com/paulocanning

Published in Technology
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Transcript

  • 1. Better use of YouTube encouraging virality and views, better use for engagement and creating a better business case
  • 2. video is visual use it to show stuff
  • 3.  
  • 4. Gordon Brown - the dance of the comedian 9,577 views
    • http://www.youtube.com/watch?v=dS37nnFYzZ0
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. Seeding
    • Basic online marketing
    •  
      • Social media drives traffic
      • Forums and blogs
      • Local website
      • Use - internal and external
  • 14. Embed
      • Promote the code to the local/regional paper(s) and other media
  • 15.  
  • 16.  
  • 17. Encourage subscriptions
      • Virality
      • Returnees
  • 18.  
      • create a short, preferably memorable, description which can be passed around
      • tag the video correctly with good keywords
  • 19.  
  • 20.  
  • 21.  
  • 22. video is visual use it to show stuff
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
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  • 30.  
  • 31.  
  • 32.  
  • 33.
    • http://paulcanning.blogspot.com/2007/07/more-po-faced-americans.html
    • http://paulcanning.blogspot.com/2008/09/how-not-to-do-video-about-recycling.html
    • http://www.b-boying.net/movies/video_detail/FLB8oO5ldA8/
    • http://technorati.com/videos/youtube.com%2Fwatch%3Fv%3Dh7GdY0rvr3U
    • http://www.bebo.com/c/video?FlashBoxId=7778928762&TUUID=8d142aa1-8b05-492c-be64-178f73cd1ee6
    • http://www.youtube.com/watch?v=FLB8oO5ldA8
    • http://heyspread.com/
    • http://current.com/
    • http://www.vidmetrix.com/
    • http://www.bradfordsigning.net/
    • http://www.youtube.com/watch?v=y-MSL42NV3c
    • http://www.youtube.com/watch?v=R5CeQCALESw
    • http://www.youtube.com/watch?v=9u_ZcN7shcg
    • http://www.youtube.com/watch?v=KVyD8UNJWEI
    • http://www.youtube.com/user/DowningSt 
    • http://www.youtube.com/user/bccb11bb
    • http://www.youtube.com/AberdeenshireTP
    • http://www.youtube.com/watch?v=7VOvXaH-1jM
    • http://www.youtube.com/watch?v=PFQIdAufi2E
    • http://www.youtube.com/user/ChiefExecutiveatNCC
    • http://www.youtube.com/watch?v=HCJnEcnC4xI
    • http://www.youtube.com/watch?v=rZq-IANznlE
    • http://www.youtube.com/results?search_type=videos&search_query=Gordon+Brown&search_sort=video_view_count
    • http://www.youtube.com/watch?v=dS37nnFYzZ0
  • 34. www.paulcanning.me.uk web stuff and other ramblings 07986 008420 twitter.com/pauloCanning
    •