Social media strategy seminar

2,664 views

Published on

Slides that were used alongside the strategy workbook at seminar in Edinburgh 2/2/2011.

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,664
On SlideShare
0
From Embeds
0
Number of Embeds
141
Actions
Shares
0
Downloads
13
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • This is the note\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Social media strategy seminar

    1. 1. Social media strategy seminarDave BriggsCommunity EvangelistBreda DohertyNew Media Consultantwww.learningpool.com
    2. 2. A short message from oursponsors...
    3. 3. E-learning for everyone!
    4. 4. Over 20 courses, online.
    5. 5. Social mediaCareers and jobsCustomer serviceHealth and safety...and lots more
    6. 6. Best of all - it’s £25 a year.
    7. 7. www.mylearningpool.com
    8. 8. That’s the end of the (overt) salespitch
    9. 9. Introductions
    10. 10. How today will (hopefully) work
    11. 11. Brief (I promise!) bit of talkingThen discussionThen some writing stuff down
    12. 12. #lpsocmed
    13. 13. 1. Background
    14. 14. What are you on about?Why does this matter?What are the opportunities?What are we going to do about it?
    15. 15. Consumerisation of technology
    16. 16. Mainframes MinicomputersWeb / Mobile Microcomputers
    17. 17. Access to the internetAccess to computingA nice user interface
    18. 18. So, what is digital engagement?http://www.flickr.com/photos/takomabibelot/4373062612/
    19. 19. 100 million hours200 billion hours
    20. 20. £5,500 £153,516http://en.wikipedia.org/wiki/Atheist_Bus_Campaign
    21. 21. What are you on about?Why does this matter?What are the opportunities?What are we going to do about it?
    22. 22. 2. Objectives
    23. 23. Why are you doing this?What do you want to achieve?Who do you want to engage?What do you want them to do?
    24. 24. 3. Implementation
    25. 25. Which tools will you pick?How will they be used, with who?What content will be published?How often will they be used?
    26. 26. It’s ok to build your own, too
    27. 27. But don’t forget to use otherpeople’s stuff as well
    28. 28. Like the Sheffieldforum
    29. 29. Which tools will you pick?How will they be used, with who?What content will be published?How often will they be used?
    30. 30. 4. Evaluation
    31. 31. How do we know it’s working?What measures will be used?How will they be monitored?How often will they be measured?
    32. 32. 6. Risk management
    33. 33. What are the risks?How risky are they, really?What are you doing about it?
    34. 34. ‘Hitler hypnotising gays’
    35. 35. ‘Hitler’s hypnotising gaze’
    36. 36. Treat your children with suspicion and contempt
    37. 37. Just because things might go wrong isn’t a reasonnot to to them.
    38. 38. What are the risks?How risky are they, really?What are you doing about it?
    39. 39. 6. Operational guidance
    40. 40. Process and governanceTone and stylePersonal and professional
    41. 41. Be credible Be accurate, fair, thorough and transparent.Be consistent Encourage constructive criticism and deliberation. Be cordial, honest and professional at all times.Be responsive When you gain insight, share it where appropriate.Be integrated Wherever possible, align online participation with other offline communications.Be a civil servant Remember that you are an ambassador for your organisation. Wherever possible, disclose your position as a representative of your department or agency. http://www.civilservice.gov.uk/about/resources/participation-online.aspx
    42. 42. Process and governanceTone and stylePersonal and professional
    43. 43. Next steps and a natter

    ×