Better Use Of You Tube

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Paul Canning's PSF presentation on YouTube marketing tactics.

http://paulcanning.blogspot.com
http://twitter.com/paulocanning

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Better Use Of You Tube

  1. 1. Better use of YouTube encouraging virality and views, better use for engagement and creating a better business case
  2. 2. video is visual use it to show stuff
  3. 3. Gordon Brown - the dance of the comedian 9,577 views http://www.youtube.com/watch?v=dS37nnFYzZ0
  4. 4. Seeding Basic online marketing • Social media drives traffic • Forums and blogs • Local website • Use - internal and external
  5. 5. Embed • Promote the code to the local/regional paper(s) and other media
  6. 6. Encourage subscriptions • Virality • Returnees
  7. 7. • create a short, preferably memorable, description which can be passed around • tag the video correctly with good keywords
  8. 8. video is visual use it to show stuff
  9. 9. http://paulcanning.blogspot.com/2007/07/more-po-faced-americans.html http://paulcanning.blogspot.com/2008/09/how-not-to-do-video-about-recycling.html http://www.b-boying.net/movies/video_detail/FLB8oO5ldA8/ http://technorati.com/videos/youtube.com%2Fwatch%3Fv%3Dh7GdY0rvr3U http://www.bebo.com/c/video?FlashBoxId=7778928762&TUUID=8d142aa1-8b05-492c-be64- 178f73cd1ee6 http://www.youtube.com/watch?v=FLB8oO5ldA8 http://heyspread.com/ http://current.com/ http://www.vidmetrix.com/ http://www.bradfordsigning.net/ http://www.youtube.com/watch?v=y-MSL42NV3c http://www.youtube.com/watch?v=R5CeQCALESw http://www.youtube.com/watch?v=9u_ZcN7shcg http://www.youtube.com/watch?v=KVyD8UNJWEI http://www.youtube.com/user/DowningSt http://www.youtube.com/user/bccb11bb http://www.youtube.com/AberdeenshireTP http://www.youtube.com/watch?v=7VOvXaH-1jM http://www.youtube.com/watch?v=PFQIdAufi2E http://www.youtube.com/user/ChiefExecutiveatNCC http://www.youtube.com/watch?v=HCJnEcnC4xI http://www.youtube.com/watch?v=rZq-IANznlE http://www.youtube.com/results? search_type=videos&search_query=Gordon+Brown&search_sort=video_view_count http://www.youtube.com/watch?v=dS37nnFYzZ0
  10. 10. www.paulcanning.me.uk web stuff and other ramblings 07986 008420 twitter.com/pauloCanning

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