Better use of YouTube encouraging virality and views, better use for engagement and creating a better business case
video is visual use it to show stuff
 
Gordon Brown - the dance of the comedian  9,577 views <ul><li>http://www.youtube.com/watch?v=dS37nnFYzZ0 </li></ul>
 
 
 
 
 
 
 
 
Seeding <ul><li>Basic online marketing </li></ul><ul><li>  </li></ul><ul><ul><li>Social media drives traffic </li></ul></u...
Embed  <ul><ul><li>Promote the code to the local/regional paper(s) and other media </li></ul></ul>
 
 
Encourage subscriptions <ul><ul><li>Virality </li></ul></ul><ul><ul><li>Returnees </li></ul></ul>
  <ul><ul><li>create a short, preferably memorable, description which can be passed around </li></ul></ul><ul><ul><li>tag ...
 
 
 
video is visual use it to show stuff
 
 
 
 
 
 
 
 
 
 
<ul><li>http://paulcanning.blogspot.com/2007/07/more-po-faced-americans.html </li></ul><ul><li>http://paulcanning.blogspot...
www.paulcanning.me.uk web stuff and other ramblings 07986 008420 twitter.com/pauloCanning <ul><li>  </li></ul>
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Better use of Youtube

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Effective Social Networking & Web 2.0 Strategies for Local Authorities
30th April 2009, Manchester United Football Club

For other presentations visit www.psfbuzz.com

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Better use of Youtube

  1. 1. Better use of YouTube encouraging virality and views, better use for engagement and creating a better business case
  2. 2. video is visual use it to show stuff
  3. 4. Gordon Brown - the dance of the comedian 9,577 views <ul><li>http://www.youtube.com/watch?v=dS37nnFYzZ0 </li></ul>
  4. 13. Seeding <ul><li>Basic online marketing </li></ul><ul><li>  </li></ul><ul><ul><li>Social media drives traffic </li></ul></ul><ul><ul><li>Forums and blogs </li></ul></ul><ul><ul><li>Local website </li></ul></ul><ul><ul><li>Use - internal and external </li></ul></ul>
  5. 14. Embed <ul><ul><li>Promote the code to the local/regional paper(s) and other media </li></ul></ul>
  6. 17. Encourage subscriptions <ul><ul><li>Virality </li></ul></ul><ul><ul><li>Returnees </li></ul></ul>
  7. 18.   <ul><ul><li>create a short, preferably memorable, description which can be passed around </li></ul></ul><ul><ul><li>tag the video correctly with good keywords </li></ul></ul>
  8. 22. video is visual use it to show stuff
  9. 33. <ul><li>http://paulcanning.blogspot.com/2007/07/more-po-faced-americans.html </li></ul><ul><li>http://paulcanning.blogspot.com/2008/09/how-not-to-do-video-about-recycling.html </li></ul><ul><li>http://www.b-boying.net/movies/video_detail/FLB8oO5ldA8/ </li></ul><ul><li>http://technorati.com/videos/youtube.com%2Fwatch%3Fv%3Dh7GdY0rvr3U </li></ul><ul><li>http://www.bebo.com/c/video?FlashBoxId=7778928762&TUUID=8d142aa1-8b05-492c-be64-178f73cd1ee6 </li></ul><ul><li>http://www.youtube.com/watch?v=FLB8oO5ldA8 </li></ul><ul><li>http://heyspread.com/ </li></ul><ul><li>http://current.com/ </li></ul><ul><li>http://www.vidmetrix.com/ </li></ul><ul><li>http://www.bradfordsigning.net/ </li></ul><ul><li>http://www.youtube.com/watch?v=y-MSL42NV3c </li></ul><ul><li>http://www.youtube.com/watch?v=R5CeQCALESw </li></ul><ul><li>http://www.youtube.com/watch?v=9u_ZcN7shcg </li></ul><ul><li>http://www.youtube.com/watch?v=KVyD8UNJWEI </li></ul><ul><li>http://www.youtube.com/user/DowningSt  </li></ul><ul><li>http://www.youtube.com/user/bccb11bb </li></ul><ul><li>http://www.youtube.com/AberdeenshireTP </li></ul><ul><li>http://www.youtube.com/watch?v=7VOvXaH-1jM </li></ul><ul><li>http://www.youtube.com/watch?v=PFQIdAufi2E </li></ul><ul><li>http://www.youtube.com/user/ChiefExecutiveatNCC </li></ul><ul><li>http://www.youtube.com/watch?v=HCJnEcnC4xI </li></ul><ul><li>http://www.youtube.com/watch?v=rZq-IANznlE </li></ul><ul><li>http://www.youtube.com/results?search_type=videos&search_query=Gordon+Brown&search_sort=video_view_count </li></ul><ul><li>http://www.youtube.com/watch?v=dS37nnFYzZ0 </li></ul>
  10. 34. www.paulcanning.me.uk web stuff and other ramblings 07986 008420 twitter.com/pauloCanning <ul><li>  </li></ul>

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