Submit Search
Upload
Aprimo: Multi Channel Marketing
•
2 likes
•
691 views
Datalicious
Follow
Data driven marketing.
Read less
Read more
Business
Technology
Slideshow view
Report
Share
Slideshow view
Report
Share
1 of 29
Recommended
Chris Ellis - Group Digital Marketing Manager, Belron
Chris Ellis - Group Digital Marketing Manager, Belron
Global Business Intelligence
Merkle and Citizens Bank BAI webinar - one-to-one customer experiences
Merkle and Citizens Bank BAI webinar - one-to-one customer experiences
Merkle
Opening Remarks, Steve Smith
Opening Remarks, Steve Smith
MediaPost
next wave customer experience design
next wave customer experience design
Capgemini
The Measure of Customer Experience
The Measure of Customer Experience
SAP Customer Experience
Keynote: Consumer 3.0
Keynote: Consumer 3.0
MediaPost
How to thrive and survive in the age of digital disruption
How to thrive and survive in the age of digital disruption
Galland.be bvba
MCM Presentation By Sun Dance Marketing Solutions
MCM Presentation By Sun Dance Marketing Solutions
SunDance Marketing Solutions
Recommended
Chris Ellis - Group Digital Marketing Manager, Belron
Chris Ellis - Group Digital Marketing Manager, Belron
Global Business Intelligence
Merkle and Citizens Bank BAI webinar - one-to-one customer experiences
Merkle and Citizens Bank BAI webinar - one-to-one customer experiences
Merkle
Opening Remarks, Steve Smith
Opening Remarks, Steve Smith
MediaPost
next wave customer experience design
next wave customer experience design
Capgemini
The Measure of Customer Experience
The Measure of Customer Experience
SAP Customer Experience
Keynote: Consumer 3.0
Keynote: Consumer 3.0
MediaPost
How to thrive and survive in the age of digital disruption
How to thrive and survive in the age of digital disruption
Galland.be bvba
MCM Presentation By Sun Dance Marketing Solutions
MCM Presentation By Sun Dance Marketing Solutions
SunDance Marketing Solutions
Using Twitter for Marketing, Branding and Customer Service
Using Twitter for Marketing, Branding and Customer Service
Matt Dickman
Mapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing Ecosystem
HubSpot
008 a paper_on_forecasting_&_scenario_planning_imc_research
008 a paper_on_forecasting_&_scenario_planning_imc_research
imcResearch
marketing for Bottom of pyramid
marketing for Bottom of pyramid
Shivam Jain
Bottom of-the-pyramid marketing approach-b.v.raghunnandan
Bottom of-the-pyramid marketing approach-b.v.raghunnandan
SVS College
Imc approach to marketing and advertising planning
Imc approach to marketing and advertising planning
Reinalyn Merza
Multi-channel Digital Marketing Presentation
Multi-channel Digital Marketing Presentation
Jomer Gregorio
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
DEVIKA ANTHARJANAM
Entrepreneur 3: Marketing Plan, Strategies, Distribution and Channels
Entrepreneur 3: Marketing Plan, Strategies, Distribution and Channels
Bernard Leong
Marketing strategy implementation and control
Marketing strategy implementation and control
Maxwell Ranasinghe
Marketing mix the 7 p's of marketing
Marketing mix the 7 p's of marketing
Eli Santos
Pricing methods..
Pricing methods..
Sujith Nair
Place Marketing and Branding: Gold Coast AUS
Place Marketing and Branding: Gold Coast AUS
PhD Marco Ocke
Approaches to marketing implementation
Approaches to marketing implementation
Vineet Sansare
Multi-Channel Marketing
Multi-Channel Marketing
Datalicious
Acxiom corporate brochure 2010
Acxiom corporate brochure 2010
Ian Baynes
White Paper - Build Omni-Channel with the Blocks You Already Have
White Paper - Build Omni-Channel with the Blocks You Already Have
Jack Stephens
Continuous transformation
Continuous transformation
IanCushion3
How Addressable Video Content Delivery Will Change the Game for Advertisers
How Addressable Video Content Delivery Will Change the Game for Advertisers
Merkle
Branding 102
Branding 102
Hewlko - Creative Direction + Design
Razorfish Outlook Report Vol 10
Razorfish Outlook Report Vol 10
Ishraq Dhaly
6681 A4 Testimonals
6681 A4 Testimonals
Julia Smith
More Related Content
Viewers also liked
Using Twitter for Marketing, Branding and Customer Service
Using Twitter for Marketing, Branding and Customer Service
Matt Dickman
Mapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing Ecosystem
HubSpot
008 a paper_on_forecasting_&_scenario_planning_imc_research
008 a paper_on_forecasting_&_scenario_planning_imc_research
imcResearch
marketing for Bottom of pyramid
marketing for Bottom of pyramid
Shivam Jain
Bottom of-the-pyramid marketing approach-b.v.raghunnandan
Bottom of-the-pyramid marketing approach-b.v.raghunnandan
SVS College
Imc approach to marketing and advertising planning
Imc approach to marketing and advertising planning
Reinalyn Merza
Multi-channel Digital Marketing Presentation
Multi-channel Digital Marketing Presentation
Jomer Gregorio
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
DEVIKA ANTHARJANAM
Entrepreneur 3: Marketing Plan, Strategies, Distribution and Channels
Entrepreneur 3: Marketing Plan, Strategies, Distribution and Channels
Bernard Leong
Marketing strategy implementation and control
Marketing strategy implementation and control
Maxwell Ranasinghe
Marketing mix the 7 p's of marketing
Marketing mix the 7 p's of marketing
Eli Santos
Pricing methods..
Pricing methods..
Sujith Nair
Place Marketing and Branding: Gold Coast AUS
Place Marketing and Branding: Gold Coast AUS
PhD Marco Ocke
Approaches to marketing implementation
Approaches to marketing implementation
Vineet Sansare
Viewers also liked
(14)
Using Twitter for Marketing, Branding and Customer Service
Using Twitter for Marketing, Branding and Customer Service
Mapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing Ecosystem
008 a paper_on_forecasting_&_scenario_planning_imc_research
008 a paper_on_forecasting_&_scenario_planning_imc_research
marketing for Bottom of pyramid
marketing for Bottom of pyramid
Bottom of-the-pyramid marketing approach-b.v.raghunnandan
Bottom of-the-pyramid marketing approach-b.v.raghunnandan
Imc approach to marketing and advertising planning
Imc approach to marketing and advertising planning
Multi-channel Digital Marketing Presentation
Multi-channel Digital Marketing Presentation
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
Entrepreneur 3: Marketing Plan, Strategies, Distribution and Channels
Entrepreneur 3: Marketing Plan, Strategies, Distribution and Channels
Marketing strategy implementation and control
Marketing strategy implementation and control
Marketing mix the 7 p's of marketing
Marketing mix the 7 p's of marketing
Pricing methods..
Pricing methods..
Place Marketing and Branding: Gold Coast AUS
Place Marketing and Branding: Gold Coast AUS
Approaches to marketing implementation
Approaches to marketing implementation
Similar to Aprimo: Multi Channel Marketing
Multi-Channel Marketing
Multi-Channel Marketing
Datalicious
Acxiom corporate brochure 2010
Acxiom corporate brochure 2010
Ian Baynes
White Paper - Build Omni-Channel with the Blocks You Already Have
White Paper - Build Omni-Channel with the Blocks You Already Have
Jack Stephens
Continuous transformation
Continuous transformation
IanCushion3
How Addressable Video Content Delivery Will Change the Game for Advertisers
How Addressable Video Content Delivery Will Change the Game for Advertisers
Merkle
Branding 102
Branding 102
Hewlko - Creative Direction + Design
Razorfish Outlook Report Vol 10
Razorfish Outlook Report Vol 10
Ishraq Dhaly
6681 A4 Testimonals
6681 A4 Testimonals
Julia Smith
White Paper: Increasing Law Firm Revenues Through Better Communications
White Paper: Increasing Law Firm Revenues Through Better Communications
David Blumentals
The elephants are in the media room
The elephants are in the media room
GLUE2020
Developing great ideas for startups
Developing great ideas for startups
Center for Entrepreneurship (C4E), University of Cyprus
Great Ideas for Startups | Or how to say Yes
Great Ideas for Startups | Or how to say Yes
Philip Ammerman
Planning and managing a digital strategy
Planning and managing a digital strategy
Dr Lendy Spires
Planning and managing a digital strategy
Planning and managing a digital strategy
Dr Lendy Spires
Telco Paper by Blueocean Market Intelligence
Telco Paper by Blueocean Market Intelligence
Course5i
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...
Edge Global Media Group
Digital strategy-whitepaper
Digital strategy-whitepaper
Richard Conyard
Programmatic advertising in china by daxue consulting
Programmatic advertising in china by daxue consulting
Daxue Consulting
Not just doing digital: being digital
Not just doing digital: being digital
Asociación USUARIA
Acquisition, Loyalty and Retention: How a CDP Creates Customers for Life
Acquisition, Loyalty and Retention: How a CDP Creates Customers for Life
Tealium
Similar to Aprimo: Multi Channel Marketing
(20)
Multi-Channel Marketing
Multi-Channel Marketing
Acxiom corporate brochure 2010
Acxiom corporate brochure 2010
White Paper - Build Omni-Channel with the Blocks You Already Have
White Paper - Build Omni-Channel with the Blocks You Already Have
Continuous transformation
Continuous transformation
How Addressable Video Content Delivery Will Change the Game for Advertisers
How Addressable Video Content Delivery Will Change the Game for Advertisers
Branding 102
Branding 102
Razorfish Outlook Report Vol 10
Razorfish Outlook Report Vol 10
6681 A4 Testimonals
6681 A4 Testimonals
White Paper: Increasing Law Firm Revenues Through Better Communications
White Paper: Increasing Law Firm Revenues Through Better Communications
The elephants are in the media room
The elephants are in the media room
Developing great ideas for startups
Developing great ideas for startups
Great Ideas for Startups | Or how to say Yes
Great Ideas for Startups | Or how to say Yes
Planning and managing a digital strategy
Planning and managing a digital strategy
Planning and managing a digital strategy
Planning and managing a digital strategy
Telco Paper by Blueocean Market Intelligence
Telco Paper by Blueocean Market Intelligence
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...
Digital strategy-whitepaper
Digital strategy-whitepaper
Programmatic advertising in china by daxue consulting
Programmatic advertising in china by daxue consulting
Not just doing digital: being digital
Not just doing digital: being digital
Acquisition, Loyalty and Retention: How a CDP Creates Customers for Life
Acquisition, Loyalty and Retention: How a CDP Creates Customers for Life
More from Datalicious
Path to Purchase Attribution for the Automotive Sector
Path to Purchase Attribution for the Automotive Sector
Datalicious
Festival of Marketing Datalicious OptimaHub Media Attribution
Festival of Marketing Datalicious OptimaHub Media Attribution
Datalicious
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious
Datalicious service overview
Datalicious service overview
Datalicious
Attribution success in a cross-device world | SMX Sydney 2015
Attribution success in a cross-device world | SMX Sydney 2015
Datalicious
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Datalicious
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Datalicious
Presenting Data Visualizations to Clients
Presenting Data Visualizations to Clients
Datalicious
Festival of Change Advanced Marketing Analytics
Festival of Change Advanced Marketing Analytics
Datalicious
SuperTag Presentation Deck 2014
SuperTag Presentation Deck 2014
Datalicious
OptimaHub MediaAttribution Presentation Deck
OptimaHub MediaAttribution Presentation Deck
Datalicious
OptimaHub SingleView Presentation Deck
OptimaHub SingleView Presentation Deck
Datalicious
Multi-channel Analytics by Datalicious
Multi-channel Analytics by Datalicious
Datalicious
Smart Tag Management and Data Drive Online Marketing
Smart Tag Management and Data Drive Online Marketing
Datalicious
Smart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCG
Datalicious
Datalicious Google Analytics Premium Reseller Information
Datalicious Google Analytics Premium Reseller Information
Datalicious
Data, Privacy & Ethics
Data, Privacy & Ethics
Datalicious
SuperTag - the Smart Solution for Tag Management - v17 website
SuperTag - the Smart Solution for Tag Management - v17 website
Datalicious
Analytics pays back $10.66 for every dollar spent
Analytics pays back $10.66 for every dollar spent
Datalicious
201306 aimia big data beyond the hype v1
201306 aimia big data beyond the hype v1
Datalicious
More from Datalicious
(20)
Path to Purchase Attribution for the Automotive Sector
Path to Purchase Attribution for the Automotive Sector
Festival of Marketing Datalicious OptimaHub Media Attribution
Festival of Marketing Datalicious OptimaHub Media Attribution
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious service overview
Datalicious service overview
Attribution success in a cross-device world | SMX Sydney 2015
Attribution success in a cross-device world | SMX Sydney 2015
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Presenting Data Visualizations to Clients
Presenting Data Visualizations to Clients
Festival of Change Advanced Marketing Analytics
Festival of Change Advanced Marketing Analytics
SuperTag Presentation Deck 2014
SuperTag Presentation Deck 2014
OptimaHub MediaAttribution Presentation Deck
OptimaHub MediaAttribution Presentation Deck
OptimaHub SingleView Presentation Deck
OptimaHub SingleView Presentation Deck
Multi-channel Analytics by Datalicious
Multi-channel Analytics by Datalicious
Smart Tag Management and Data Drive Online Marketing
Smart Tag Management and Data Drive Online Marketing
Smart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCG
Datalicious Google Analytics Premium Reseller Information
Datalicious Google Analytics Premium Reseller Information
Data, Privacy & Ethics
Data, Privacy & Ethics
SuperTag - the Smart Solution for Tag Management - v17 website
SuperTag - the Smart Solution for Tag Management - v17 website
Analytics pays back $10.66 for every dollar spent
Analytics pays back $10.66 for every dollar spent
201306 aimia big data beyond the hype v1
201306 aimia big data beyond the hype v1
Recently uploaded
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
discovermytutordmt
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
Roland Driesen
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Roland Driesen
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
ritikaroy0888
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Dave Litwiller
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
priyanshujha201
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
Ravindra Nath Shukla
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
rajveerescorts2022
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
Exhibitors Data
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
anilsa9823
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
karancommunications
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
Recently uploaded
(20)
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Aprimo: Multi Channel Marketing
1.
[Multi-Channel Marketing] The
new customer communication experience
2.
The New Customer
Expectation ”Recession will mean an insistent and potentially rewarding invitation to consumers to reconsider everything they do/buy/desire. This will result in a fiercer scrutiny by consumers of all claims, and declining tolerance for unsatisfactory experiences.” James Murphy, editorial director of nVision 11/19/09 © Datalicious Pty Ltd 2
3.
Today we’re going
to talk about the importance of an integrated communication strategy, across the new mix of communication options. 11/19/09 © Datalicious Pty Ltd 3
4.
Why?To help you
deliver communications efficiently, with relevance, and most importantly with a single voice 11/19/09 © Datalicious Pty Ltd 4
5.
11/19/09 © Datalicious
Pty Ltd 5
6.
11/19/09 © Datalicious
Pty Ltd 6
7.
So….How good is
your companies communications experience? 11/19/09 © Datalicious Pty Ltd 7 Let’s start with an exercise
8.
How many of
you… Asks customers what their preferred method of contact is? Know which ways they don’t want to be contacted? Knows when the best time to send their customers emails? Send birthday cards out to loyal customers? Reminds customers if they miss important messages or dates? 11/19/09 © Datalicious Pty Ltd 8
9.
Have a profile
page on Facebook? 11/19/09 © Datalicious Pty Ltd 9
10.
Deliver updates to
your customers via Twitter? 11/19/09 © Datalicious Pty Ltd 10
11.
Use YouTube to
talk to customers 11/19/09 © Datalicious Pty Ltd 11
12.
Have clients on
MSN or Skype 11/19/09 © Datalicious Pty Ltd 12 Your Company Name here
13.
These are all
zero cost communications 11/19/09 © Datalicious Pty Ltd 13
14.
The new landscape
These new communication channels give you more flexibility and better knowledge of your customer, that can feed straight back into your CRM 11/19/09 © Datalicious Pty Ltd 14
15.
The new landscape
These new communication channels give you more flexibility and better knowledge of your customer, that can feed straight back into your CRM 11/19/09 © Datalicious Pty Ltd 15
16.
But, there’s a
catch Your customers are now letting you into their personal space – you can’t shout the same messages you do in the outside world You need to: Understand them better Help them but not annoy them Be relevant and human 11/19/09 © Datalicious Pty Ltd 16
17.
One Size doesn’t
fit all 11/19/09 © Datalicious Pty Ltd 17 Channel Relevance Message Relevance + We have a much more fragmented range of choices when communicating with customers, and their expectations are far greater than ever before about you getting it right.
18.
Why integrate communication?
Every contact with your customer is a opportunity not a cost centre More feedback loops to learn about your customers with digital and social media Often the biggest annoyances are simple to fix Turn retention into advocacy by exceeding expectation More successful acquisition as you gain trust, and continue to deliver exceptional communications Oh, and these new channels are low to zero cost. 11/19/09 © Datalicious Pty Ltd 18
19.
You need a
single voice To do this, you need a system that understands all of the channels of communication. A platform that understands where the customer is up to and what’s next. A platform that manages the smarts and ties all of the touchpoints together so regardless of environment, you always look, sound and act the same to your customers. 11/19/09 © Datalicious Pty Ltd 19
20.
Main benefits Cost
efficiencies Channel selection Resources Communication consistency Internally Partners Customer experience Acquisition Retention 11/19/09 © Datalicious Pty Ltd 20
21.
22/10/2009 © Datalicious
Pty Ltd 21 Contact DaveM +61 423 918 386dsanderson@datalicious.com Follow ustwitter.com/dataliciousblog.datalicious.com
22.
[ About Datalicious
] 101011010010010010101111010010010101010100001011111001010101010100101011001100010100101001101101001101001010100111001010010010101001001010010100100101001111101010100101001001001010 22/10/2009 © Datalicious Pty Ltd 22
23.
Our vision “Actively
helping companies to optimise their digital programsby providing actionable insights based on solid data analysis.” 22/10/2009 23 © Datalicious Pty Ltd
24.
[ Continuous optimization
] 22/10/2009 © Datalicious Pty Ltd 24
25.
[ Full service
without silos ] 22/10/2009 © Datalicious Pty Ltd 25 Continuous optimization Analytics framework
26.
[ Company profile
] Datalicious was founded in 2006 with the aim of creating a new breed of marketing consultancy. An agency that makes data accessible to non-analysts and provides actionable insights to marketers. The company has now grown to a team of 8 and offers a wide range of data services ranging from platform design, implementation and integration over data mining, analysis and reporting to media planning, website optimisation and strategic consulting. Datalicious also sits on the Omniture Customer Advisory Board as the only agency representative and is a very active member in the Australian Direct Marketing Association (ADMA) where we sit on the Executive Committee of the Data & Analytics Council advising the industry on data best practices and policies. 22/10/2009 © Datalicious Pty Ltd 26
27.
[ Challenging clients
] 22/10/2009 © Datalicious Pty Ltd 27
28.
[ Wide range
of services ] 22/10/2009 © Datalicious Pty Ltd Data Insights Action End To End Data Platforms Keyword Research Search Lead Media Web Analytics Solutions Campaign Reporting Campaign Optimisation Marketing System Integration Social Media Monitoring Internal Search Optimisation Media Attribution Models Targeting/Merchandizing Quantitative Research Omniture Specialists Market/Consumer Trends A/B, Multivariate Testing Google Analytics Specialists Competitor Analysis Staff Training/Workshops 28
29.
11/19/09 © Datalicious
Pty Ltd 29