Hewlko Creative Direction + Design - You've got a solid project brief. Great! Branding 102 covers the brand foundation, applications and connect items you need to reach your audience.

1. BRANDING 102
You’ve got a solid project brief. Great!
Start here >
10.11.2018

2. Now that you are clear on your service
offering, values and audience you can
begin to create your brand.
STEP 1
Brand Foundation
STEP 2
Application
STEP 3
Connect

3. The following steps show examples
from a brand that’s been around for
over 100 years...

4. brand foundationSTEP ONE
logo + graphic
elements
secondary
logo
subtext + taglines mission statement +
values + target audience
AT CP WE STRIVE TO BE A LEADER IN
SAFE, SECURE AND EFFICIENT RAILWAY
OPERATIONS BY DELIVERING RELIABLE,
HIGH-QUALITY SERVICE TO OUR CUSTOMERS,
AND MEETING AND EXCEEDING ALL
REGULATORY REQUIREMENTS.
messaging (tone of voice)
photography + video
CP CONNECTS
CORE ELEMENTS

5. logo application website signage and display items
applicationSTEP TWO
MUST CONSIDER AUDIENCE EXPERIENCE

6. File: 210474-04-Coupler_Maritime Mag Project: Awareness Campaign
Trim: 8.25”x10.875” Project Manager: Jennifer Reynolds
Designer: Nathan Gowsell
Client: CPR JuNe 28, 2017 9:40 AM Operator: DLiddle
Colours: 4C Supplier: Maritime Magazine
BUILDING CONNECTIONS
WHEREVER WE GO.
CP prides itself on building partnerships. We work with
our customers, wherever they are, to identify their needs
and help meet their objectives, while providing the best
service along the way. CP is your full supply-chain solution
provider that gets your goods to where they need to be.
Learn more at cpr.ca
210474-04-Coupler_Maritime Magazine_8.25 x 10.875.indd 1 6/28/17 9:45 AM
advertising social media + online experience in person engagement
connectSTEP THREE
MARKETING TO CONNECT WITH AUDIENCE

7. Where to go from here.
BUDGET
Think about what are you comfortable
spending at this stage in your
businesses development.
RESEARCH
Gather information from any and all
sources, request proposals from
various agencies or online services
and compare quotes.
SIZE MATTERS
From a large agency to a small studio and
online options - you have lots of choices.
Picking the right size to match your budget
and project needs are key.

8. 403 400 5327
INFO@HEWLKO.COM
HEWLKO.COM
Contact us if you need help understanding what option is best for you!
Or stay tuned for Branding 103.