3. “Marketing is not an event…..it is a carefully
planned, multi-faceted program that takes into
consideration your goals, your budget, your
resources and your brand.”
5. It’s All About Lead Generation
Do Customers Just Come To You?
Do They Know Who You Are?
6.
7. Branding – Who Are You?
Do Consumers Know Your Name?
Can You Be Found?
How Does your Website Look?
Are your Social sites up-to-date?
Are You Viewed As A Community Resource?
Face it…you can’t always be
found…..You HAVE to Reach Out!
8. Getting the Word Out so the Leads
Keep Coming In
Top Direct Marketing Mediums:
Direct Mail
Telemarketing
Email Marketing
Social Media
Maximizing your own customer list
10. Direct Mail
Benefits
Micro-Targeting
Only medium guaranteed
to get into the Home
Recipient’s Undivided
attention
Challenges
• Developing quality creative
• Finding the right offer
• Testing takes time
• Postage Cost
11. Direct Mail Tips
• Integrated List & Offer are the Key
• Gift card programs already set up for
Lead Generation
• Be ready for a quick turnaround
• Vista print
• Fivvr.com
12.
13. Telemarketing
Benefits
Low Cost
Quick Response
Great for researching
consumer response to
new products/pricing
Challenges
• Fewer #s to call
• TCPA & DNC Rules
• Prospect irritability
Still the #1 medium for appointment setting
14. Email Deployment
• New Technology
• Ability to Target
• Opt In Lists
• White Listed Servers
• Analytic Reports
• Lower Pricing
Use Email to Bolster Your Brand
16. Maximizing Your Own List
Why
• CRM
• Cross Sell
• Up Sell
• Ask for Referrals
How
• NCOA
• Append phone #s
• Append demographics
• Add email addresses
Use New Technology to Analyze
Your Customers…but Don’t
Forget the Low-Hanging Fruit
17. Targeting Your Best Prospects
Clone Your Customers
Expand Your Reach
Geo targeting
Time-tested key Niche Segments
18. Top Niche Segments
• New Homeowners
• Homeowners with Growing
Families
• Affluent Homeowners
• Homeowners with Ailments
• Homeowners with Pets
• Eco-Friendly Homeowners
• Selected Businesses
27. Developing your Message:
Match it to the Market
• Tested, tried & true
• Be Creative
• Lead with Benefits
• Incorporate your Personal Values
• Live Your Brand
• Always Take the High Road
• Become Greater than Your Local Dealership
28. Matching the Offer to your Target
Tickets to the Disney
FREE dog food for FidoGift Certificate to Home Store
Diapers / Gentle Detergents
29. Things to Think About
• Do you have a year-round marketing calendar that
integrates touches from a variety of media?
• Mobile Compatibility – can you be found on a mobile
device?
• Is Your website up-to-date – can you add a retail
component to your site?
• Are you committed to Social Media - are all your
programs current?
• Disaster Planning -are you ready for Rapid
Response?
30.
31. Reach the Right People at the Right Time
Dataman Group Direct
Working with Water Dealers since 1980
Committed to the Water Quality Industry with a Dedicated Website:
www.WaterProspects.com
(800) 771-3282
www.datamangroup.com