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URJ Social Media Boot Camp: Facebook Strategies

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Lisa Colton
Lisa Colton

Presentation by Lisa Colton to URJ Social Media Boot Camp on Facebook strategies fr

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acebook Strategies URJ Social Media Boot Camp Lisa Colton, President Darim Online May 7, 2012
AGENDA • Use the platform features • Drive people to your page, and like it! • Design for engagement • Promote in people-centric ways
1. Maximize the Format
2. Get The Likes Market based on VALUE not numbers Make it easy and accessible everywhere!
Get a personalized URL from Facebook *if you have 25 fans, you can get one LIKE OTHER PAGES
Get a personalized URL from Facebook *if you have 25 fans, you can get one http://www.facebook.com/username Make it easy, simple, intuitive Maybe matching your URL?
Put it on your website: Like button
Getting the codes
3. Designing Engagement Social media is a two way conversation. Invite it.
Align goals with conversation
Design engagement for highest ROE Engage Contribute Participate Create Create a Post Become a Visit video, reviews fan Watch message, Give Friend Download tweet, feedback Follow Read blog post, Vote Join Play etc. about Contribute Discuss org/comp ideas any Lowest to highest Return on Engagement * Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
Trust = authenticity, transparency
Reciprocity = Mutual value, co-creation
Ask Questions: Be a Platform For Conversation Tagging people is a way to invite them into the conversation Temple Beth Abraham, Tarrytown, NY
ROE is fan engagement and trust Engage Contribute Participate Create Create a Post Become a Visit video, reviews fan Watch Give TRUST Friend message, Download tweet, feedback Follow Read blog post Vote Join Play product Contribute RECIPROCITY Discuss about the ideas company
Summary: designing engagement Design different ways to become engaged online Be authentic and transparent: create trust Integrate co-creation into your engagement strategy Your new role: Chief Conversation Officer
4. Promotion isn’t Really Promotion make it people-centric and conversational
Photos, photos, photos
5. Use Your Insights!
Coming Up…. • Twitter 101 May 10, 1-2pm eastern • Sharefest! May 14, 2-3pm eastern COACHING AND CONSULTING GRANT APPLICATIONS ROUND 2 OPEN MAY 21 (Due June 6)!

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URJ Social Media Boot Camp: Facebook Strategies

  • 1. acebook Strategies URJ Social Media Boot Camp Lisa Colton, President Darim Online May 7, 2012
  • 2. AGENDA • Use the platform features • Drive people to your page, and like it! • Design for engagement • Promote in people-centric ways
  • 4. 2. Get The Likes Market based on VALUE not numbers Make it easy and accessible everywhere!
  • 5. Get a personalized URL from Facebook *if you have 25 fans, you can get one LIKE OTHER PAGES
  • 6. Get a personalized URL from Facebook *if you have 25 fans, you can get one http://www.facebook.com/username Make it easy, simple, intuitive Maybe matching your URL?
  • 7. Put it on your website: Like button
  • 9. 3. Designing Engagement Social media is a two way conversation. Invite it.
  • 10. Align goals with conversation
  • 11. Design engagement for highest ROE Engage Contribute Participate Create Create a Post Become a Visit video, reviews fan Watch message, Give Friend Download tweet, feedback Follow Read blog post, Vote Join Play etc. about Contribute Discuss org/comp ideas any Lowest to highest Return on Engagement * Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
  • 12. Trust = authenticity, transparency
  • 14. Ask Questions: Be a Platform For Conversation Tagging people is a way to invite them into the conversation Temple Beth Abraham, Tarrytown, NY
  • 15. ROE is fan engagement and trust Engage Contribute Participate Create Create a Post Become a Visit video, reviews fan Watch Give TRUST Friend message, Download tweet, feedback Follow Read blog post Vote Join Play product Contribute RECIPROCITY Discuss about the ideas company
  • 16. Summary: designing engagement Design different ways to become engaged online Be authentic and transparent: create trust Integrate co-creation into your engagement strategy Your new role: Chief Conversation Officer
  • 17. 4. Promotion isn’t Really Promotion make it people-centric and conversational
  • 19.
  • 20. 5. Use Your Insights!
  • 21. Coming Up…. • Twitter 101 May 10, 1-2pm eastern • Sharefest! May 14, 2-3pm eastern COACHING AND CONSULTING GRANT APPLICATIONS ROUND 2 OPEN MAY 21 (Due June 6)!

Editor's Notes

  1. A is the org goals.  B is what the audience is interested in (or their goals, needs, etc.)  What's in the middle is generally where THE conversation topic is going to be.
  2. Engage: passive activities such as visiting a site, reading the blog, playing a game Contribute: ideas, reviews, feedback Participate: within a group or fan page Create: create new content on a site or on their own about the site
  3. Engage: passive activities such as visiting a site, reading the blog, playing a game Contribute: ideas, reviews, feedback Participate: within a group or fan page Create: create new content on a site or on their own about the site