1. For Business
PRESENTED BY:
+
MASTERMINDS

2. Jen Fink
VP, Account Director
JFINK@MASTERMINDS1.COM
215.866.0099
Drea Janssen
Social Media Manager
AJANSSEN@MASTERMINDS1.COM
609.484.0009
Danielle Roberts
Social Media Coordinator
DROBERTS@MASTERMINDS1.COM
215.866.0099
MASTERMINDS

3. MASTERMINDS

4. • 90% of consumers trust recommendations
from people they know
• Social media recommendations top
all other media sources
Source: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Media
on Marketing and Beyond 2012
MASTERMINDS BRAND WISE. STREET SMART.TM
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5. MASTERMINDS BRAND WISE. STREET SMART.TM
MASTERMINDS

6. For Business
Pinteresting topics for today
• What Is Pinterest?
• Pinterest Demo Usage Stats
• Set Up An Account
• Navigate The Site
• Create & Share Content
• Encourage Sharing From Your Site
• Running Contests
• Who’s Doing It Well
• Analytics Tools
• Questions
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7. WHAT IS PINTEREST?
• A virtual pinboard for photos and videos that
connects people with similar interests and
supplies a platform to discover new ones.
This ‘interest network’ is fueled entirely by
image and video curation.
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8. PINTEREST USERS: WHAT ARE THEY DOING?
• Expressing themselves through
images relevant to their lives
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9. PINTEREST USERS: WHAT ARE THEY DOING?
• Sharing and recommending things
they think others should know about
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10. PINTEREST USERS: WHAT ARE THEY DOING?
• Keeping up with trends
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11. PINTEREST USERS: WHAT ARE THEY DOING?
• Reminding themselves of things
they want to do, buy or revisit
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12. WHAT IS PINTEREST?
What I’m doing
Who I am
Who I want to be
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13. PINTEREST DEMO USAGE STATS
• Over 12 million users
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14. PINTEREST DEMO USAGE STATS
• 1 in 5 online women use Pinterest
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15. PINTEREST DEMO USAGE STATS
• 68% of users are women
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16. PINTEREST DEMO USAGE STATS
• 67% of users aged between 25-54
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17. PINTEREST DEMO USAGE STATS
• 16+ minutes per visit
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18. PINTEREST: WHAT IS THE POTENTIAL?
• 70% of Pinterest users went to Pinterest
for purchasing inspiration
• More than 1 in 5 Pinterest users has
pinned an item they later purchased
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19. PINTEREST: WHAT IS THE POTENTIAL?
• 70% of Pinterest users went to Pinterest
for purchasing inspiration
• More than 1 in 5 Pinterest users have
pinned an item they later purchased
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20. PINTEREST: WHAT IS THE POTENTIAL?
• 10% more likely to make a purchase
and spend 10% more than those
from other social networks
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21. PINTEREST: WHAT IS THE POTENTIAL?
• 10% more likely to make a purchase
and spend 10% more than those
from other social networks
• Drives more referral traffic than Google+,
YouTube and LinkedIn combined
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22. / HOW TO
/ SET UP
AN ACCOUNT
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23. HOW TO SET UP AN ACCOUNT
• No longer invite-only
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24. HOW TO SET UP AN ACCOUNT
• Connect with Facebook or Twitter, or via e-mail
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25. HOW TO SET UP AN ACCOUNT
• Personalize your homepage based on your interests
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26. / SITE
/ NAVIGATION
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27. SITE NAVIGATION
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28. SITE NAVIGATION
• Search bar
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29. SITE NAVIGATION
• Add pins and boards
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30. SITE NAVIGATION
• Add pins and boards
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31. SITE NAVIGATION
• Add pins and boards
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32. SITE NAVIGATION
• Add pins and boards
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33. SITE NAVIGATION
• Add pins and boards
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34. SITE NAVIGATION
• Add pins and boards
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35. SITE NAVIGATION
• About Pinterest
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36. SITE NAVIGATION
• About Pinterest
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37. SITE NAVIGATION
• About Pinterest
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38. SITE NAVIGATION
• About Pinterest
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39. SITE NAVIGATION
• About Pinterest
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40. SITE NAVIGATION
• About Pinterest
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41. SITE NAVIGATION
• Your Profile
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42. SITE NAVIGATION
• Your Profile
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43. SITE NAVIGATION
• Your Profile
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44. SITE NAVIGATION
• Your Profile
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45. SITE NAVIGATION
• Your Profile
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46. SITE NAVIGATION
• Your Profile
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47. SITE NAVIGATION
• Your Profile
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48. SITE NAVIGATION
• Your Profile
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49. SITE NAVIGATION
• Your home page
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50. SITE NAVIGATION
• Your home page
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51. SITE NAVIGATION
• Your home page
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52. SITE NAVIGATION
• Your home page
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53. SITE NAVIGATION
• Your home page
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54. SITE NAVIGATION
• Your home page
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55. SITE NAVIGATION
• Your home page
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56. SITE NAVIGATION
• Your home page
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57. / CREATE
/ & SHARE
CONTENT
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58. THINK LIKE A PINTEREST USER
• Expressing themselves through images
relevant to their lives
• Reminding themselves of things they want
to do, buy or revisit
• Sharing and recommending things they
think others should know about
• Keeping up with trends
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59. CREATING CONTENT FOR YOUR BRAND
• Help users express themselves
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60. CREATING CONTENT FOR YOUR BRAND
• Help users express themselves
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61. CREATING CONTENT FOR YOUR BRAND
• Give them something to do, eat or buy
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62. CREATING CONTENT FOR YOUR BRAND
• Give them something to do, eat or buy
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63. CREATING CONTENT FOR YOUR BRAND
• Give them something to do, eat or buy
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64. CREATING CONTENT FOR YOUR BRAND
• To add prices, or not to add prices?
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65. CREATING CONTENT FOR YOUR BRAND
• To add prices, or not to add prices?
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66. DOs AND DON’Ts
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67. DON’T
PIN ADS
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68. MASTERMINDS

69. DO
PIN APPEALING PHOTOS
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70. MASTERMINDS

71. DON’T
DUMP EVERYTHING ONTO ONE BOARD
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72. MASTERMINDS

73. DO
CREATE A VARIETY OF THEMED BOARDS
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74. MASTERMINDS

75. DO
USE HUMOR
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76. MASTERMINDS

77. DO
CREATE AND CURATE
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78. MASTERMINDS

79. / ENCOURAGE
/ SHARING
FROM YOUR SITE
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80. INTEGRATE PINTEREST INTO YOUR WEBSITE
• Add Pinterest logo next
to other social icons
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81. INTEGRATE PINTEREST INTO YOUR WEBSITE
• Install “Follow” functionality
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82. INTEGRATE PINTEREST INTO YOUR WEBSITE
• Install “Pin It” button
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83. RUNNING CONTESTS
ON PINTEREST
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84. RUNNING CONTESTS ON PINTEREST
• Have users create a
themed board
• Give the board a name
• X pins must come
from your website or
Pinterest account
• Users submit the URL
to their board & contact
information
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85. RUNNING CONTESTS ON PINTEREST
• Have users create a
themed board
• Give the board a name
• X pins must come
from your website or
Pinterest account
• Users submit the URL
to their board & contact
information
MASTERMINDS

86. RUNNING CONTESTS ON PINTEREST
• Have users create a
themed board
• Give the board a name
• X pins must come
from your website or
Pinterest account
• Users submit the URL
to their board & contact
information
MASTERMINDS

87. RUNNING CONTESTS ON PINTEREST
• Have users create a
themed board
• Give the board a name
• X pins must come
from your website or
Pinterest account
• Users submit the URL
to their board and
contact information
MASTERMINDS

88. RUNNING CONTESTS ON PINTEREST
• Have users create a
themed board
• Give the board a name
• X pins must come
from your website or
Pinterest account
• Users submit the URL
to their board and
contact information
MASTERMINDS

89. RUNNING CONTESTS ON PINTEREST
• Have users create a
themed board
• Give the board a name
• X pins must come
from your website or
Pinterest account
• Users submit the URL
to their board and
contact information
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90. WHO’S DOING IT WELL
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91. / FOOD.COM
/
24,319 FOLLOWERS
1,585 PINS
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92. FOOD.COM
• Has “Pin it” button
on website
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93. FOOD.COM
• Has “Pin it” button
on website
• Users have pinned
tons of content
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94. FOOD.COM
• Has “Pin it” button
on website
• Users have pinned
tons of content
• Recipe of the day
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95. FOOD.COM
• Has “Pin it” button
on website
• Users have pinned
tons of content
• Recipe of the day
• Takes advantage of
pinners’ love of
life hacks
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96. BARNEYS NEW YORK
23,715 FOLLOWERS
2,527 PINS
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97. BARNEYS NEW YORK
• Mixes their content
with curated content
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98. BARNEYS NEW YORK
• Mixes their content
with curated content
• Their content clicks
through to their website
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99. BARNEYS NEW YORK
• Mixes their content
with curated content
• Their content clicks
through to their website
• Moves pins to purchases
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100. HGTV
176,131 FOLLOWERS
3,144 PINS
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101. HGTV
• Timely boards
• Takes advantage
of pinner’s love of
DIY projects
• Staff-curated
Pinterest accounts
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102. HGTV
• Timely boards
• Takes advantage
of pinner’s love of
DIY projects
• Staff-curated
Pinterest accounts
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103. HGTV
• Timely boards
• Takes advantage
of pinner’s love of
DIY projects
• Staff-curated
Pinterest accounts
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104. PINTEREST
ANALYTICS TOOLS
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105. PINTEREST ANALYTICS TOOLS
Curalate
• Finds, matches and remembers images relating
to your brand
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106. PINTEREST ANALYTICS TOOLS
Curalate
• Finds, matches and remembers images relating
to your brand
• Tells you about your most engaged followers
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107. PINTEREST ANALYTICS TOOLS
Pinerly
• Uses campaigns to measure clicks and reach
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108. PINTEREST ANALYTICS TOOLS
Pinerly
• Uses campaigns to measure clicks and reach
• Judges impact of content and pin performance
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109. PINTEREST ANALYTICS TOOLS
PinReach
• Measures influence
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110. PINTEREST ANALYTICS TOOLS
PinReach
• Measures influence
• Curates content that will inspire you
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111. PINTEREST ANALYTICS TOOLS
Repinly
• Helps you discover content that is currently trending
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112. PINTEREST ANALYTICS TOOLS
Repinly
• Helps you discover content that is currently trending
• Shows habits of top pinners
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113. PINTEREST ANALYTICS TOOLS
Pinfluencer
• Tracks your most influential pinners, engaged users
and viral boards
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114. PINTEREST ANALYTICS TOOLS
Pinfluencer
• Tracks your most influential pinners, engaged users
and viral boards
• Compares your influence against competing brands
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115. PINTEREST ANALYTICS TOOLS
Pinfluencer
• Tracks your most influential pinners, engaged users
and viral boards
• Compares your influence against competing brands
• Shows which pins drive e-commerce
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116. PINTEREST ANALYTICS TOOLS
Pinpuff
• Measures your virality based on popularity, influence,
activity and reach
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117. PINTEREST ANALYTICS TOOLS
Pinpuff
• Measures your virality based on popularity, influence,
activity and reach
• Decides monetary value of pins and the traffic
they generate
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118. PINTEREST ANALYTICS TOOLS
Pinterest.com/source/yoursite
• Shows everything that has been pinned directly
from your website
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119. QUESTIONS?
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