Be A Social Media Superstar
•Download as PPTX, PDF•
0 likes•129 views
This document provides tips for using social media as a hotel to engage guests and build your brand. It recommends focusing social media efforts on Facebook, TripAdvisor, and creating a hotel blog. For Facebook, it suggests posting short, engaging content like photos, videos, and local events/news. For the blog, it advises writing short, chatty articles about the local area and guest experiences to attract search traffic. The key is posting useful, high-quality content regularly while interacting in a personal, helpful way rather than just promoting the hotel. The goal is to position the hotel as a local expert and build trust and engagement over time.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to Be A Social Media Superstar
Similar to Be A Social Media Superstar (20)
Be A Social Media Superstar
- 1. BE A SOCIAL MEDIA SUPERSTAR PREM Group Ireland Front Office / Reservations Training Day
- 2. How Does Social Media Help Us?
- 3. Where To Focus? • Facebook • Worlds biggest social network • TripAdvisor • Over 60 million reviews • Hotel Blog • Build your site and help your Google ranking
- 4. 1. Be a Person, Not a Brand • People interact with people • Share links • Post videos and photos • Comment on other peoples statuses
- 5. 2. Engage • Share more, give more • Comment • Respond • Ask for feedback
- 6. 3. Build Trust • People value honesty • Mistakes happen, things go wrong • Apologise • Be transparent • If necessary take conversation offline • Move on
- 7. 4. Avoid Information Overload Biweekly or 3 – 4 days per Few times day, How Often? monthly week every day Article, few 3 lines plus How Much? 140 characters paragraphs photo Style More formal Chatty Snappy Lead-in, Medium Effectiveness Long term Immediate Term Think: News Article News Update News Flash
- 8. 5. Content, Content, Content • Links, posts, videos, images, comments, retweets, mentio ns… • People value genuine, useful, high-quality content • Blog must be original text
- 9. FACEBOOK
- 10. What Works Well on Facebook? • Short posts get more likes • Photos, albums and videos get more likes • „Fill_in_the_blank‟ posts generate 90% more engagement than average post • Local events, news, holidays
- 11. Seasonal Events
- 14. Local News
- 15. Local News
- 16. Local News+ Recent snowfall at Premier Apartments London
- 17. Property News – Guest Info Leopold Hotel Antwerp Lobby Shop
- 18. Property News Bird moves into Premier Apartments Newcastle
- 19. Go Green
- 20. Team Activities New Years Dip, Ramada Plaza Antwerp
- 21. Team Activities Ramada Plaza Antwerp Judo lessons
- 22. Team Activities Ramada Plaza Antwerp Yoga lessons
- 23. Awards!
- 26. Facebook Offers
- 27. Facebook Offers – Case Study • Spent €64 + vat • Reached 20,992 • 5,014 claimed offer • 586 opened the email • +483 page likes • 28 reservations = €2,300 extra revenue • Return on Investment = €36:€1
- 28. Backup Plan
- 29. TRIPADVISOR
- 31. PROPERTY BLOG
- 32. Why Blog? • “Better Listings On Google” • Build your web presence • Makes you a destination expert • Bring all forms of social media together
- 33. What to Blog About? • Personal experiences • Restaurant reviews • Announcements • Concerts or sporting events • Local information • Getting to airport? How close you are to XYZ attraction • Local attractions • What's new? What's good? What to do when it rains snows? • Inspire your guests • Special offers • Profile your team
- 34. How to Blog? • Write your article • Friendly, chatty style • Short articles are easier to write • Include a picture or two • Include relevant links • Email to me • Optimise for search • Add to your blog • Send you back link (can use on Facebook) • Post regularly
- 35. BE A SOCIAL MEDIA SUPERSTAR
- 36. Be A Social Media Superstar • Engage with social media • Be interactive, not just active • Be useful before tying to market your property • Be a leader, trouble-shooter, helper and friend
- 37. Questions?
- 38. THANK YOU Allan Myhill amyhill@premgroup.com +353 86 770 0973
Editor's Notes
- Introduce self (not everyone knows who you are)Time for questions at end but feel free to ask at any timeToday we’re going to be looking at how to be soc med superstar
- How does Social Media help your hotel?Q - If you’re planning weekend away to city you’ve never been to before, how do you start?Booking.com, Expedia – reviewsTripAdvisor - reviewsOWSOfficial Facebook pageAsk friendsGuide books – trad styleQ - When you’re at the hotel?Share photos (make everyone back home jealous)Q - Afterwards?Write own review on TripAdvisor/B.comShare pictures on FacebookTalk to your friends off-line
- There are thousands of social media sites (about 4k at last count) so where to focus?Fish where the fish are. Focus your effort for max results.Facebook1 billion monthly active users584 million daily active usersSpending 480 mins (8 hours) each month on FacebookGraph search + Nearby toolsBuild1TripAdvisorBeen around since year 200050 million monthly unique users40 new reviews added every minuteBuild2BlogA good blog - fresh, regularly updated, original contentBlogs build your web presenceBlogs make you a destination expertBlogs can combine all forms of Social Media
- People interact with peoplePeople trust people more than brands. Give your property a personalityQ – Thinking about your hotel, who is your typical guest?Q - What do they ask you at reception?Q – What are some of the things you could post on Facebook for them?Build1Share linksPost videos and photosComment on other peoples statuses
- Build1Share more, give moreShouldn’t just be links back to our websiteLocal events, attractionsQualityThink about who your guests are, what they ask at reception, what they want to know?80:20 ruleBuild2CommentGo onto discussion forums / event pages and provide valuable inputComment on users posts about you/relevant topicsBuild3RespondQuestionsMessagesFeedback (egTripAdvisor)Build4Ask for feedbackFrom previous guestsWhat do you think of our new carpets?What are your suggestions to do in Dublin when it rains?
- Especially important on Trip Advisor but anywhere guests comment on your hotelBe friendlyBe positiveBe helpful + offer solutions and adviceBe honestBuild1Mistakes happenComplaint handling, very similar to face to face
- Don't annoy your fans
- A mix!Short posts get more likes3 lines or lessGet 60% more likes than posts over 250 charactersPhoto albums – 180% more likesPicture – 120% moreVideo – 100% more (double) level of engagement than a basic text postFill_in_the_blankI would give _____ for a Blenni cocktail on the Leopold Hotel Sheffield+ pictureLocal Events…Post about things that are on peoples mindsEaster holidays, Christmas shopping, mothers dayLocal events (Weather looking good for the farm festival this weekend so no need for wellies this year)News – especially local feel good stories
- What's on peoples minds now? Events coming up soon?Easter / May Bank Holiday / Fathers Day
- Hotel promoted their Mothers Day twice1st time plain text – 1,151 saw
- 2nd time this – 787 sawSecond post generated nearly 50% more likes and 3 shares (0 for first post)
- EngageSet little bit of time aside each weekTry new thingsInteractive, not just activeComment, reply, mention – don’t just post things or links to own siteBe usefulUsers have probably already seen your website – give them more of a reason to visit your property/cityBe a trouble-shooter, helper and friend…Give inside recommendations (best local restaurants, new attraction opening nearby or special offers from complimentary businesses)Reply to comments and questionsAddress any negative feedback positivelyShare, Help, Don’t Sell (too much) & Don’t Spam!