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NPR's Distribution and Mobile Strategy ,[object Object],[object Object],[object Object],[object Object]
Who is NPR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Architectural Philosophies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
System Architecture Supporting COPE
System Architecture Supporting COPE
Target Audiences for the API ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Features of the API ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Other Words… ,[object Object]
Lifecycle of an NPR story From CMS to API to Presentation Layers
NPR CMS
NPR API
NPR.org
NPR iPad/Tablet Site
NPR.org Audio Player
NPR News iPhone App
NPR Mobile Site
NPR Addict iPhone App
NPR Android App
Google Chrome Extension
iGoogle Gadget
KQED.org
NorthCountryPublicRadio.org
KPCC.org
WBUR.org
NewsMap
Station Content Ingest
Station Content in the NPR API (today)
KLCC Displaying N3 Stories from NPR API
WBUR Displaying N3 Story from NPR API
API Metrics
NPR API : Requests per Month - About 20 requests to the Story API every second
- NPR API delivers almost 400 stories delivered every second Slide provided by John Musser of ProgrammableWeb
WBUR Growth : With NPR API Content
The Future of the API ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public Media Content in the PMP (future)
Mobile
Short-Term Mobile Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Long-Term Mobile Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Platforms
NPR Music iPhone App LAUNCHED WEDNESDAY
Mobile Metrics
Distribution of Page Views About 60% of monthly page views are on NPR.org, which means almost 40% of NPR’s total traffic is on mobile.  About 20% is on the iPhone app.
Page Views per Monthly Unique Visitor
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],Demian Perry [email_address] Daniel Jacobson [email_address] Twitter: @daniel_jacobson

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NPR's Digital Distribution and Mobile Strategy