Uplin q'14 gary brotman - wireless audio a killer app for the internet of everything

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2. Wireless Audio
A killer app for the Internet of Everything
Gary Brotman
Director, Product Management, Qualcomm Connected Experiences, Inc.

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Mobile evolution drives toward an Internet of Everything
Here today and accelerating rapidly
Sources: Machina Research, May ‘14, IDC Mar ’13; Gartner June ’14
25Bpermanently connected things by 2020*
Home
Appliances
Security
Cameras
PEVSpeakersLights
Smarter More connected
2x ~75%
~8B
Connected devices
in North American
households by 2020
1000x Anticipated data
traffic growth driven
by more connection
and richer content
US 18-24 year olds reach for
smartphone immediately
after waking up
Cumulative smartphone
shipments estimated 2014-
2018

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Wireless audio leads the first wave of consumer IOE adoption
Wireless streaming offers a
new spin on a familiar
experience
Advanced use cases are readily
understood even by naïve users
Users adopting handheld
devices as general media
control interfaces
Current trends align to make music the killer app for the connected home

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With major implications for audio services and business
Shift to on-demand whole-home listening
− Streaming as main source
− Mobile as universal remote control
− Wireless as core audio paradigm
Transition from price premium to quality premium
− Lower price seeds mass consumption
− High quality and differentiation win as category matures
− From cheap earbuds to premium headphones
− From Bluetooth to Wi-Fi
$16BCategory forecast for 2017
Connected consumer
electronics for digital music
Sources: Parks Associates: All rights reserved,
ABI Research November ‘13
37.2%CAGR 2013-2018
Wi-Fi/AirPlay portable speaker
shipments worldwide

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Streaming is on track to dominate audio consumption
Source: Generator Research, Nov. ’13
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
2013 2014 2015 2016 2017
Recorded Music Market: Worldwide
USD, millions
Digital Subscriptions
Digital Downloads
Physical Formats
Digital projected to generate more revenue than physical formats by EOY 2015
3.5x growth 2013-2017

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Paid streaming is the fastest-growing category
Source: Generator Research, Nov. ’13
Unpaid/ad-supported leads on volume, but pace of paid subs is accelerating rapidly
0
50
100
150
2013 2014 2015 2016 2017
Paid digital music subscriptions
Worldwide. millions
2013-2017
3.5x growth
in paid subs
0
200
400
600
800
1000
1200
1400
1600
1800
2013 2014 2015 2016 2017
Unpaid digital music subscriptions
Worldwide. millions
2013-2017
2x growth in
unpaid subs

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Convenience drives transition to streaming
Ease of acquisition Durability Portability Potential audio quality
LP • • • •
Cassette • • • •
CD • • • •
Download • • • •
Streaming • ∞ ∞ • (for now)
Streaming offers:
− Easiest access to greatest breadth of music
− Greatest portability
− Greatest durability
− Fully legal listening

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Mobile accelerates paradigm shift from possession to access
Broadcast radio
Lean-back
Personalized radio
Mixed
Subscription libarary
Lean-forward
iHeartRadio Pandora Spotify
TuneIn Wahwah Rhapsody
Access model: a massive buffet not subject to device storage limitations
From personal libraries to personalized listening experiences
− Younger listeners establish identity through curation and sharing vs size of library
− On-demand access to effectively infinite, personalized jukebox/radio
− Full range of mass-market services catering to different levels of listener engagement

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Wireless audio controlled by handsets and tablets
will drive new consumer use cases
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Streaming Music

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Like streaming from multiple sources
to multiple audio devices at the same time
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Streaming Music

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Or streaming from one audio source
to multiple audio devices at once
12
Streaming Music

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Including streaming a cloud source
to multiple smart audio devices in synch
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Streaming Music
Streaming URL
• Act/art fictitious

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However…
Partial Solutions
OEMs lack true
end to end turnkey
home audio platform
Technical Hurdles
ex: Wi-Fi, sound quality,
and ease of use/network
configuration
Underserved
Would-be consumers
lack for options
at retail
Fragmented
Competing standards
and technologies
BRAND B
BRAND A
BRAND C

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Qualcomm® AllPlay™ Smart Media Platform
The Solution…
Unified solution supports
local media and cloud based
streaming across OS platforms
An integrated hardware and software
music streaming platform
built on the AllJoyn™ framework
Turnkey smart
audio module
Jukebox
apps
and SDKs
Native content
app music
integration
Superior Wi-Fi connectivity &
support, easy network configuration,
and advanced audio streaming
Party Mode and Multi-zone
High res audio
Qualcomm AllPlay is a product of Qualcomm Connected Experiences, Inc. AllJoyn is a collaborative open source project of the AllSeen Alliance.

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The hardware ecosystem is growing rapidly
Compatible audio equipment announced from

17. Easy-to-implement cross-platform SDK
for native streaming content apps
Consistent button, UI and controls across all apps
Expands selection of content available
to SAM-enabled devices
Promoted as free SDK for any streaming
content app developer
Allows handset and tablet to leave the network
without interrupting streams
Built on AllJoyn framework for IOE capability
AllPlay Click SDK
1717

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AllPlay Click SDK (User Flow)
1 2 3 4

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AllPlay Click SDK (User Flow) continued
5 6 7 8

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Tremendous opportunity for developers
Source: Parks Associates: All rights reserved
Playing field is shifting
− Increase perceived value of solutions
− Get access to the whole home
− Reach the users most willing to pay for streaming audio
Clear path to scale
− No need to do individual deals with OEMs
− No need to license out your API
− Participate in expanded universe without sacrificing UX
− Maintain revenue streams
− Maintain control of UI
2xOwners of connected music
systems are almost twice as
likely to pay for music
streaming services

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Broad range of audio services announced

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AllJoyn software framework connects AllPlay to IOE
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IOE use case:
Share metadata between devices
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NOW PLAYING:
Artist: Wisteria
Song: Go Lio
Simple, standardized interface for
sending human-readable
messages
Works across devices and OS

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“Laundry is ready!”
“Laundry is ready!”
Audio Service Framework for
delivery and rendering of simple
audio files
Seamlessly discover
and connect with
nearby compatible
speakers and AllJoyn devices
“Front door!”
“Front door!”
IOE use case:
Share notifications throughout the home

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1
1. Homeowner has a
party
2. Plays music from
whole home audio
system powered by
AllPlay
3. Color Lights in
Kitchen and family
room react and sync
to music.
IOE use case:
Music/Lighting sync

26. Download the AllPlay Click SDK from Qualcomm Developer Network
https://developer.qualcomm.com/allplay
What comes next
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For more information on Qualcomm, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved.
Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries, used with
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and brand names may be trademarks or registered trademarks of their respective owners.
References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or
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