W2E NY 2010 NPR Everywhere

NPR Everywhere ,[object Object],[object Object],[object Object],[object Object]

“ From NPR News in Washington..” –Jack Speer et al

“ From NPR News in Washington..” –Jack Speer et al X 35M / Week X 784

“ Please give generously” –Your local station ,[object Object]

So Why Should YOU Care about Flexible Content?

A) Staying Relevant Is Getting Much Harder Step 1 Step 2 You

0 - 50 > 1,000,000,000 > 800,000

B) It’s Worked Well For Us… NPR News iPhone app NPR News Android app Relaunched NPR mobile site NPR iPad app NPR Music iPhone app API launched in 2008, at OSCON NPR Music Remix NPR Blogs Made API Friendly Facebook Integration Player 2.0 Homepage Improvements Story Page Improvements

Architectural Philosophies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Good Tools Good People Good Content

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NPR’s Target Audiences for the API ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Launch Expectations: Improve development efficiencies for NPR.org Some sophisticated stations will use the API Partner integration will be easier The public will do amazing things with the API

“ Learning a slew of technical skills isn't the answer, it's just part of the journalism equation.” - http://10000words.net/

“ From Washington DC… this is NPR”

System Architecture Supporting COPE

System Architecture Supporting COPE Java JSP Struts

System Architecture Supporting COPE R / W MySQL

System Architecture Supporting COPE R / O MySQL Cluster NoSQL-like XML Repository

System Architecture Supporting COPE PHP5 SimpleXML PHP5

Inside the API’s “Black Box”

Life and Times of Flexible Content

iPhone App Android App Mobile Site

Connecticut Public Broadcasting Photos Courtesy Derik Elis, CBTV NPR API CPTV’s Drupal Based CMS Website

“ I had to actually purchase a book to learn the API and write the client.” Shawn Fanning of Napster Fame

Yeah, About That Chart…. Figuring it out… Election Related Traffic Bumps

Station Content in the NPR API (today)

KLCC Displaying N3 Stories from NPR API

WBUR Displaying N3 Story from NPR API

API Keys and Consumption by Audience

Output Format Distribution This distribution chart is from June 2009 and does not include NPR consumption. We believe the distribution still applies today.

NPR Story API : Requests per Month > 20 requests to the Story API every second

Launch Expectations: Improvements to development efficiencies for NPR.org Some sophisticated stations will use the API Partner integration will be easier The public will do amazing things with the API ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NPR Android App http://code.google.com/p/npr-android-app/

What’s Next (or at least still causing us problems)

Challenges Ahead ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object],[object Object]

W2E NY 2010 NPR Everywhere

W2E NY 2010 NPR Everywhere

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Editor's Notes