NPR API Usage and Metrics

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These slides demonstrate some of the usage and metrics of the NPR API. In addition to the flow of an NPR story from creation to distribution, I also tried to provide a reasonable sampling of the more popular or interesting implementations.

Technology

NPR API Usage ,[object Object],[object Object],[object Object]

The following slides demonstrate some of the usage and metrics of the NPR API. In addition to the flow of an NPR story from creation to distribution, I also tried to provide a reasonable sampling of the more popular or interesting implementations.

Lifecycle of an NPR story From CMS to API to Presentation Layers

NPR and Google Maps Mashup (open sourced)

NPR API : Total Output Format Distribution 0.01% Atom 0.1% JSON 1.5% HTML 2.6% JavaScript 1.6% PodcastRSS 0.7% MediaRSS 5.8% RSS 86.3% NPRML

NPR API : Output Format Distribution per Month

NPR API : Non-NPRML Output Format Growth

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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As the media leader who first brought a public content API to the market in 2008, NPR continues to innovate and learn about what it means to have flexible content. Our philosophy assumes that to maintain relevancy in an online world media companies need to be adroit at delivering content to multiple channels and disparate platforms. This in turn has lead us to keep a strategic focus on our API development. This positions us not just to meet our distribution needs, but has also helped drive business opportunity and allows for effective design and user experience whether in a browser or on a mobile device. This presentation will share our lessons learned and key metrics around successful creation and use of flexible content – from technology needs to business, editorial and design opportunities in an increasingly fragmented online product landscape.

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When launching the API at OSCON in 2008, NPR targeted four audiences: the open source community; NPR member stations; NPR partners and vendors; and finally our internal developers and product managers. In its short two-year life, the NPR API has grown tremendously, from only a few hundred thousand requests per month to more than 60M. The API, furthermore, has enabled tremendous growth for NPR in the mobile space while facilitating more than 100% growth in total page views in the last year.

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NPR API Usage and Metrics

2. The following slides demonstrate some of the usage and metrics of the NPR API. In addition to the flow of an NPR story from creation to distribution, I also tried to provide a reasonable sampling of the more popular or interesting implementations.

3. Lifecycle of an NPR story From CMS to API to Presentation Layers

4. NPR CMS

5. NPR API

6. NPR.org

7. NPR iPad/Tablet Site

8. NPR.org Audio Player

9. NPR iPhone App

10. NPR Mobile Site

11. NPR Addict iPhone App

12. NPR Android App

13. KPCC.org

14. WBUR.org