Airline digital channels: Starting the conversation
by marc mcneill on Jan 12, 2009
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What are the customer touchpoints for an airline in the future? How will customers use web 2.0 and different channels to interact with the airline, before, during and after flying? This presentation ma...
What are the customer touchpoints for an airline in the future? How will customers use web 2.0 and different channels to interact with the airline, before, during and after flying? This presentation may not give all the answers, but is designed to get you thinking. Thinking in terms of customer journeys rather than cold features and functionality. http://www.dancingmango.com/blog/2009/01/13/what-is-the-storywhat-is-the-story/ for me details
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