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Airline digital channels Starting the conversation Marc McNeill www.dancingmango.com
Four stories Group leisure traveler Business traveler Individual leisure traveler Bargain Hunter
Plan & book http://www.flickr.com/photos/clappstar/131011191/
Dan  Group leisure traveler
Dan’ from London. He wants to see the Rugby 7s in Hong Kong with his mates http://www.flickr.com/photos/djs1021/191259579/
He checks out the new Airline Website http://www.flickr.com/photos/johnwardell/125588728/ www.designcomics.org/
The process is not enter data www.designcomics.org/
Wait
Not what I want
Oh dear…
Instead it is intelligent searching
Creates itinerary and shares with friends
Collaborative booking http://www.flickr.com/photos/djs1021/43672433/in/set-72157608136968732/
Kim  Business traveler
Kim’s PA, Kayleigh takes a call from her to book flights to Singapore http://www.flickr.com/photos/impala74/2541455399/
Kim is notified on her Blackberry that the booking has been made http://www.flickr.com/photos/edyson/21265490/
Chan  Leisure traveler
Chan is looking to go somewhere exotic http://www.flickr.com/photos/travellingtamas/2557594299/
Interactive tool to help him find http://www.flickr.com/photos/travellingtamas/2557594299/
Michelle  Budget traveler
Michelle wants a cheap deal for a weekend getaway http://www.flickr.com/photos/beglen/152030382/
Alert of great deal sent to Michelle’s desktop
To the airport http://www.flickr.com/photos/stephangeyer/3020487807/
Notification of flight delays on mobile http://www.flickr.com/photos/edyson/21265490/
And on the web
And in the executive lounge http://www.flickr.com/photos/superciliousness/393598076/
{shared services multiple applications} Web site Community content Shared accounts Services Systems Telephony SMS Mobile  ...
At the airport http://www.flickr.com/photos/s_chang/2707780011/
Boarding pass http://www.flickr.com/photos/kevron/2319852737/
Boarding pass
{shared services multiple applications} Web site Community content Shared accounts Services Systems Telephony SMS Mobile  ...
Which gate?
In-flight shopping and pre-purchase before boarding  http://www.flickr.com/photos/ari/766758756/
In-flight Consistent web experience – the airline knows my seat, knows me  http://www.flickr.com/photos/e8club/285674658/
My partner can see where I am at home on her TV http://www.flickr.com/photos/lexrex/59956502/
{shared services multiple applications} Web site Community content Shared accounts Service Systems Telephony SMS Mobile  b...
Arrival http://www.flickr.com/photos/dougww/577957052/
Consistent experience on the phone http://www.flickr.com/photos/petroleumjelliffe/694990145/
Loyalty + community
Customer conversation
Creating experience based differentiation through digital channels http://www.flickr.com/photos/premshree/58158388/
<ul><li>http://www.tripit.com </li></ul><ul><li>http://www.dopplr.com/ </li></ul><ul><li>http://media.b-reel.com/fb/ving_r...
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Airline digital channels: Starting the conversation

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What are the customer touchpoints for an airline in the future? How will customers use web 2.0 and different channels to interact with the airline, before, during and after flying? This presentation may not give all the answers, but is designed to get you thinking. Thinking in terms of customer journeys rather than cold features and functionality. http://www.dancingmango.com/blog/2009/01/13/what-is-the-storywhat-is-the-story/ for me details

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Transcript of "Airline digital channels: Starting the conversation"

  1. 1. Airline digital channels Starting the conversation Marc McNeill www.dancingmango.com
  2. 2. Four stories Group leisure traveler Business traveler Individual leisure traveler Bargain Hunter
  3. 3. Plan & book http://www.flickr.com/photos/clappstar/131011191/
  4. 4. Dan Group leisure traveler
  5. 5. Dan’ from London. He wants to see the Rugby 7s in Hong Kong with his mates http://www.flickr.com/photos/djs1021/191259579/
  6. 6. He checks out the new Airline Website http://www.flickr.com/photos/johnwardell/125588728/ www.designcomics.org/
  7. 7. The process is not enter data www.designcomics.org/
  8. 8. Wait
  9. 9. Not what I want
  10. 10. Oh dear…
  11. 11. Instead it is intelligent searching
  12. 12. Creates itinerary and shares with friends
  13. 13. Collaborative booking http://www.flickr.com/photos/djs1021/43672433/in/set-72157608136968732/
  14. 14. Kim Business traveler
  15. 15. Kim’s PA, Kayleigh takes a call from her to book flights to Singapore http://www.flickr.com/photos/impala74/2541455399/
  16. 16. Kim is notified on her Blackberry that the booking has been made http://www.flickr.com/photos/edyson/21265490/
  17. 17. Chan Leisure traveler
  18. 18. Chan is looking to go somewhere exotic http://www.flickr.com/photos/travellingtamas/2557594299/
  19. 19. Interactive tool to help him find http://www.flickr.com/photos/travellingtamas/2557594299/
  20. 20. Michelle Budget traveler
  21. 21. Michelle wants a cheap deal for a weekend getaway http://www.flickr.com/photos/beglen/152030382/
  22. 22. Alert of great deal sent to Michelle’s desktop
  23. 23. To the airport http://www.flickr.com/photos/stephangeyer/3020487807/
  24. 24. Notification of flight delays on mobile http://www.flickr.com/photos/edyson/21265490/
  25. 25. And on the web
  26. 26. And in the executive lounge http://www.flickr.com/photos/superciliousness/393598076/
  27. 27. {shared services multiple applications} Web site Community content Shared accounts Services Systems Telephony SMS Mobile browser Agent web site Kiosk
  28. 28. At the airport http://www.flickr.com/photos/s_chang/2707780011/
  29. 29. Boarding pass http://www.flickr.com/photos/kevron/2319852737/
  30. 30. Boarding pass
  31. 31. {shared services multiple applications} Web site Community content Shared accounts Services Systems Telephony SMS Mobile browser Agent web site Kiosk
  32. 32. Which gate?
  33. 33. In-flight shopping and pre-purchase before boarding http://www.flickr.com/photos/ari/766758756/
  34. 34. In-flight Consistent web experience – the airline knows my seat, knows me http://www.flickr.com/photos/e8club/285674658/
  35. 35. My partner can see where I am at home on her TV http://www.flickr.com/photos/lexrex/59956502/
  36. 36. {shared services multiple applications} Web site Community content Shared accounts Service Systems Telephony SMS Mobile browser Agent web site Kiosk
  37. 37. Arrival http://www.flickr.com/photos/dougww/577957052/
  38. 38. Consistent experience on the phone http://www.flickr.com/photos/petroleumjelliffe/694990145/
  39. 39. Loyalty + community
  40. 40. Customer conversation
  41. 41. Creating experience based differentiation through digital channels http://www.flickr.com/photos/premshree/58158388/
  42. 42. <ul><li>http://www.tripit.com </li></ul><ul><li>http://www.dopplr.com/ </li></ul><ul><li>http://media.b-reel.com/fb/ving_rmh/index_en.html </li></ul><ul><li>http://www.kayak.com </li></ul><ul><li>http://farecast.live.com </li></ul><ul><li>http://insidetrip.com/ </li></ul><ul><li>http://www.boo.com/ </li></ul><ul><li>http://www.nileguide.com/ </li></ul><ul><li>http://www.tripbase.com/ </li></ul><ul><li>http://www.vibeagent.com/ </li></ul><ul><li>http://www.southwest.com/ding/ </li></ul><ul><li>http://www.flightstats.com </li></ul><ul><li>http://www.seatguru.com/ </li></ul><ul><li>http://www.yapta.com/ </li></ul><ul><li>http://www.dohop.com/ </li></ul><ul><li>http://www.flyertalk.com/ </li></ul><ul><li>http://www.fbgolfclub.com/ </li></ul><ul><li>http://www.ideastorm.com/ </li></ul>Learn more marc mcneill www.dancingmango.com
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