Web 2.0 What is it and what does it mean for Retail banks?

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slide deck that presents a framework for describing Web 2.0 then using cartoons illustrates a potential customer experience at a Web 2.0 internet bank

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Web 2.0 What is it and what does it mean for Retail banks?

  1. 1. Web 2.0 What is it and what does it mean for Retail banks Marc McNeill
  2. 2. What is it?
  3. 5. Lets start with technology
  4. 6. ::Web as platform Web as platform
  5. 7. ::Web as platform Changing the Web's job
  6. 8. ::Web as platform ..from one-way static documents
  7. 9. ::Web as platform ..to two-way dynamic data
  8. 10. ::Web as platform the website becomes an application
  9. 11. ::Web as platform
  10. 12. ::Web as platform
  11. 13. ::Web as platform
  12. 14. ::Web as platform The underlying programming language becomes irrelevant
  13. 15. ::Web as platform ..it's more about scalability and interoperability
  14. 16. ::Web as platform And usage independence
  15. 17. ::Usage independence Sharing your services
  16. 18. ::Usage independence Allowing mashups
  17. 19. ::Usage independence For unseen benefits
  18. 20. ::Usage independence
  19. 21. ::Usage independence
  20. 22. ::Usage independence Sharing your credentials
  21. 23. ::Usage independence
  22. 24. ::Usage independence Sharing your services
  23. 25. ::Usage independence Amazon are a book seller software company
  24. 26. ::Usage independence E-Commerce Payments Storage Grid computing Messaging Data (Alexa)
  25. 27. ::Speed to market Speed to market
  26. 28. ::Web as platform The underlying programming language becomes irrelevant
  27. 29. ::Speed to market Light weight programming languages
  28. 30. ::Speed to market Confidence to take unproven ideas to market before they mature
  29. 31. ::Speed to market Perpetual beta
  30. 32. ::Speed to market Testing the proposition in the flesh
  31. 34. New technology enables new strategies
  32. 35. ::Lightweight business models Innovation at speed
  33. 36. ::Lightweight business models To offer new and compelling value propositions
  34. 37. ::Lightweight business models Fail fast Succeed with confidence
  35. 38. ::disruptive innovation Disruptive innovation
  36. 39. ::Lightweight business models Overturning the status quo
  37. 40. ::Lightweight business models Encyclopaedia Wikipedia
  38. 41. ::Lightweight business models MS Office Google docs
  39. 42. ::Lightweight business models Sharepoint Wikis
  40. 43. ::Lightweight business models Siebel Salesforce.com
  41. 44. ::Lightweight business models MS Money Wesabe
  42. 45. ::Lightweight business models Banks peer-to-peer lending
  43. 46. ::Long tail Long tail
  44. 47. ::Long tail Products are typically designed for the lowest common denominator
  45. 48. ::Long tail Because of inefficient channels
  46. 49. ::Long tail Products Limited shelf space Films Limited cinemas Music Limited radio stations Documentaries Limited TV channels Multi media Limited bandwidth
  47. 50. ::Long tail Products Limited shelf space Films Limited cinemas Music Limited radio stations Documentaries Limited TV channels Multi media Limited bandwidth
  48. 51. ::Long tail Products amazon Films VOD Music pandora Documentaries uTube Multi media Broadband
  49. 52. ::Long tail Products amazon The 80-20 rule is wrong
  50. 53. ::Long tail 99% percent of the top 10,000 titles in Amazon will rent or sell at least once a month
  51. 54. ::Long tail £ per sale Number of occurrences Top 20% The Long Tail Niche financial needs Flexible Service offerings?
  52. 56. The most visible element of 2.0 is the experience
  53. 57. ::Interaction Interaction
  54. 58. ::Interaction Websites become applications
  55. 59. ::Web as platform
  56. 60. ::Web as platform
  57. 61. ::Web as platform
  58. 62. ::Interaction Richer interactions
  59. 63. ::Interaction
  60. 64. ::Interaction
  61. 65. ::Interaction
  62. 66. ::Interaction
  63. 67. ::Interaction
  64. 68. ::Interaction
  65. 69. ::Interaction
  66. 70. ::Interaction
  67. 71. ::community Bringing the user INTO the web
  68. 72. ::community Community
  69. 73. ::community Markets are conversations
  70. 74. ::community Wikipedia delicious Myspace Bebo Geni Facebook Linkdin Twitter Google
  71. 75. ::community
  72. 76. ::community
  73. 77. ::community
  74. 78. ::community
  75. 85. ::community Connecting people
  76. 86. ::content Content
  77. 87. ::content Hierarchical Proprietary Talking at Syndicated Shared Talking with
  78. 88. ::community
  79. 90. ::community
  80. 94. ::community But…
  81. 95. ::community MODERATION
  82. 97. Let’s return to the technology
  83. 98. What is it?
  84. 99. Ajax/DHTML/widgets making browser into an application GUI
  85. 100. Tags semantics (meaning) attached to stuff
  86. 101. Microformats more semantics - data inside pages
  87. 102. XHTML+CSS separating data from presentation
  88. 103. Web feeds/RSS/Atom Data that updates
  89. 104. JSON Data not documents
  90. 105. APIs/APP/REST machine not human view on the web
  91. 106. OpenID Single sign-on: identity
  92. 107. Mashups Web 2.0 Integration
  93. 108. You may also hear about
  94. 110. Context
  95. 111. Content on the web lacks context
  96. 112. It is human readable not machine processable
  97. 113. Exclusive data
  98. 114. Without context…
  99. 115. Beaches
  100. 116. Thailand
  101. 117. Dive school
  102. 118. With context…
  103. 119. Beaches
  104. 120. Beaches in Thailand
  105. 121. Beaches in Thailand that have dive schools
  106. 122. Beaches in Thailand that have dive schools That have lessons next week
  107. 123. Linkages through metadata
  108. 124. Once data has context, personalisation becomes far more powerful
  109. 125. But…
  110. 126. Requires defined ontologies
  111. 127. Verbose markup
  112. 128. The jury is still out
  113. 129. What does this all mean?
  114. 130. (Time for a change in approach)
  115. 131. Let’s start with a customer
  116. 132. Let’s call the customer Sam Images from http://www.designcomics.org/
  117. 133. Sam had a different experience
  118. 134. He sees his balance where he wants it
  119. 135. He wants to pay a bill. He accesses his account securely, the way he wants to
  120. 136. It’s quick
  121. 137. He can move as much money as he wants easily
  122. 138. Transactions are tagged
  123. 139. By him and the other customers
  124. 140. See what he is spending
  125. 141. Where he is spending
  126. 142. Unusual spending patterns 3 7 2 1 8
  127. 143. Separating savings into different pots
  128. 144. Tools to manage his money
  129. 145. Microsoft money without the hassle!
  130. 146. Unobtrusive cross selling Can we save you money? You’ve bought petrol this month! Did You know with our Platinum account you can get FREE ROAD ASSISTANCE COVER
  131. 147. Sam likes what he sees
  132. 148. Content is easier to find http://www.pfigg.com/cloud.php
  133. 149. Sam enjoys targeted finding
  134. 150. Not souless searching
  135. 151. Sam’s thinking of moving home
  136. 152. He’ll want a new mortgage £ £
  137. 153. Rather than being pushed content
  138. 154. Frustration!
  139. 155. The bank knows about him
  140. 156. The process is not enter data
  141. 157. Wait
  142. 158. Not what I want
  143. 159. Oh dear…
  144. 160. Lots of work on my behalf, little on yours
  145. 161. It is mixing it up, real time…
  146. 162. Modelling his details and seeing quotes updating real time
  147. 163. Knowing about him to provide the best deal
  148. 164. Here’s a vision… (Contact us for the demo)
  149. 165. www.dancingmango.com/blog

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