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Customer driven innovation: Making it happen!

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People talk about innovation but how do you make it happen? How do you engage your customers in the process; how do you rapidly move beyond ideas on the whiteboard to actually implementing them; how do you introduce tests and learn to continuously improve, or provide comfort in failing fast?

Combining agile software development and design thinking, it is possible to go from concept to cash at speed, placing the customer at the heart of the process.

This presentation introduces some of these ideas and practical ways of making customer-driven innovation happen.

Published in: Business, Technology

Customer driven innovation: Making it happen!

  1. 1. Customer-Driven Innovation<br />Making it happen<br />Marc McNeill<br />
  2. 2. Aligning product development with delivery capability<br />
  3. 3. Risk!<br />
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  10. 10. Innovation [ˌɪnəˈveɪʃən]<br />The act of introducing something new<br />The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company.<br />
  11. 11. Delivery<br />The act of introducing something<br />
  12. 12. Delivery<br />The act of introducing something<br />anything<br />
  13. 13. Delivery<br />The act of introducing something<br />anything<br />with<br />Quality at speed!<br />
  14. 14. Delivery<br />The act of introducing something<br />innovation<br />with<br />Quality at speed!<br />
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  16. 16. Customer-Driven Innovation: Making It Happen!<br />
  17. 17. Customer-Driven<br />“If I had asked people what they wanted, they would have said faster horses.” Henry Ford<br />
  18. 18. Customer-Driven<br />“If I had asked people what they wanted, they would have said fasterhorses.”Henry Ford<br />
  19. 19. Getting started<br />
  20. 20. Looking outseeking inspiration from outside the organization<br />http://www.flickr.com/photos/ryanwick/3461850112<br />
  21. 21. Start with the customer<br />
  22. 22. Customerfrom passive consumer to active contributor<br />
  23. 23. Sharingsocial networks / blogs / twitter / forums<br />
  24. 24. Sharingubiquitous technology<br />
  25. 25. Sharingcomplaints as opportunities<br />
  26. 26. Customer involved<br />
  27. 27. Customer involved<br />
  28. 28. Customer observed<br />
  29. 29. Customer validated<br />
  30. 30. Looking ininsights from within the organisation<br />http://www.flickr.com/photos/acf_windy/4547572683<br />
  31. 31. Product development at the coalface<br />http://www.flickr.com/photos/ralphrepo_photolog/<br />
  32. 32. developersthey are (often) customers too<br />
  33. 33. Developers have ideas.<br />Let them flourish.<br />http://seeingredradio.files.wordpress.com/2009/08/revolution_fist.jpg<br />
  34. 34. “20 per cent of my developers are working on Open Source projects” Investment bank CIO<br />
  35. 35. Win an iPad<br />
  36. 36. Open up to passionate followerslet others innovate for you<br />http://www.flickr.com/photos/nickharris1/4568051178/<br />
  37. 37. Hack daysengaging the developer community<br />http://www.flickr.com/photos/calcock/559583272<br />
  38. 38. Code jamdeveloping a product for Unicef<br />
  39. 39. Seeking inspiration from the employeesthey actually interface with the customer<br />
  40. 40. Where they work<br />
  41. 41. What they do<br />
  42. 42. Seeking inspiration from competitorsfast follow<br />http://www.flickr.com/photos/ndomer73/2510074919<br />
  43. 43. Let others do the idea heavy liftingDelivery excellence, not a trail blazer<br />http://www.flickr.com/photos/david_s_carter/2616423476/<br />
  44. 44. Now you’ve got ideas<br />
  45. 45. Now you’ve got ideas<br />Who’s<br />?<br />
  46. 46. Common understanding?<br />“I’m glad we’re all agreed then.”<br />
  47. 47. Not quite<br />“Ah...”<br />
  48. 48. Convergence and iteration<br />“Ah!”<br />
  49. 49. Shared understanding<br />“I’m glad we’re all agreed then.”<br />
  50. 50. “The wall is the new desk”<br />Dave Gray<br />
  51. 51. Distil at speed<br />Experience mapping<br />
  52. 52. Collaborative design<br />
  53. 53. Bringing ideas to life<br />
  54. 54. Rapid iterations<br />
  55. 55. Emergent, tangible innovation<br />
  56. 56. Minimal Viable Product<br />“Here’s a tip, pack it and halve it” – Lonely Planet<br />http://www.flickr.com/photos/joeyparsons/3240169886/<br />
  57. 57. (Prioritisation can be fun)<br />
  58. 58. Realise the soft in software<br />http://www.flickr.com/photos/techbirmingham/84551332/<br />
  59. 59. Rapid, shared, ready to go<br />
  60. 60. Now to make it really happen:<br />
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  73. 73. Act like a startup<br />Think big<br />Start small<br />Scale fast<br />& Iterate<br />
  74. 74. marc mcneill<br />www.dancingmango.com<br />Twitter.com/dancingmango<br />

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